IDEO Research Survey

 
International design firm IDEO (www.ideo.com) is seeking a family that spans three-generations for an interview with 3-4 of our designers.  We're looking for a grandmother, mother, and teenage daughter to talk about their shopping habits.

Our team would like to meet with you and your family in your home for 2 hours sometime next week (5/14-5/16).  The interview will take place in the NYC metro area, so you and your family members must live in the area and be able to attend the interview together.  For everyone’s time, we will compensate each of you $100.  

The interviews will likely be videotaped and/or photographed, but all footage will be used for internal purposes only. Your responses here will be kept strictly confidential as well. Thank you!
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1. Please provide us with the following information about yourself:
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2. Please provide us with the same information for each family member:
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3. Tell us a little about each family member you are suggesting we meet with. Include their relation to you.
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4. Please tell us about your family dynamic.
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5. Please tell us about your shopping habits. Focus particularly on purchases for the household.
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6. Now please tell us about the shopping habits of your family members (only those that you're suggesting we meet with).
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7. Where do you typically buy...?
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8. Whose home could we do the interview in? Where does this person live (city/neighborhood is fine)?
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