Journalists, Bloggers and other Non-Traditional Journalists vs. PR Spam
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1. Journalists, Bloggers and other Non-Traditional Journalists vs. PR Spam
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1
. Firstly, please tell us something about you.
Firstly, please tell us something about you.
What is your AGE?
What is your GENDER?
Where do you LIVE?
Are you: In-house journalist, Agency junior journalist, Agency senior journalist, Freelance journalist, Paid Blogger, Unpaid Blogger, Editor, Publisher, Intern, Other (Please specify)
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2
. What is the sector(s) that you cover? (Please choose all that apply)
What is the sector(s) that you cover? (Please choose all that apply)
Aerospace
Automotive
Banking/Finance
Biotech
Broadcast
Business
Charity
Computing/PCs
Consumer/Lifestyle
Consumer Technology
Defence
Education
Electronics
Engineering
Entertainment
Environmental
Financial News
Food and Drink
Gambling
Gaming
Healthcare
Human Resources
Internet
IT
Legal Industry
Manufacturing
Media
News (General)
Personal Finance
Pharmaceutical
Pocket PC/PDA
Politics
Retail
Science
Technology
Telecom
Travel and Tourism
Other (please specify)
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3
. What FORMS of PR COMMUNICATION do you receive on regular basis? Please provide information on how many of the following do you receive on average in one working day?
What FORMS of PR COMMUNICATION do you receive on regular basis? Please provide information on how many of the following do you receive on average in one working day?
Press Release Emails
Pitch Emails
Phone Calls to your work phone
Phone Calls to your personal mobile phone
Text Messages
Chat messages (i.e. via Gmail, Facebook, etc. chat applications)
DMs on Twitter
Messages on Facebook
Others (please specify)
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4
. From what sources do you receive the most RELEVANT press release and pitch emails? ( 5 being the most relevant source, 1 being the least relevant source)
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2
3
4
5
Wire services
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From what sources do you receive the most RELEVANT press release and pitch emails? ( 5 being the most relevant source, 1 being the least relevant source) Wire services 1
Wire services 2
Wire services 3
Wire services 4
Wire services 5
PR Agencies (traditional & digital)
PR Agencies (traditional & digital) 1
PR Agencies (traditional & digital) 2
PR Agencies (traditional & digital) 3
PR Agencies (traditional & digital) 4
PR Agencies (traditional & digital) 5
Freelance PRs
Freelance PRs 1
Freelance PRs 2
Freelance PRs 3
Freelance PRs 4
Freelance PRs 5
In-house PRs
In-house PRs 1
In-house PRs 2
In-house PRs 3
In-house PRs 4
In-house PRs 5
SEO/Search agencies
SEO/Search agencies 1
SEO/Search agencies 2
SEO/Search agencies 3
SEO/Search agencies 4
SEO/Search agencies 5
Marketing Agencies
Marketing Agencies 1
Marketing Agencies 2
Marketing Agencies 3
Marketing Agencies 4
Marketing Agencies 5
Other (please specify)
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5
. What is the percentage of received press releases & pitches that are IRRELEVANT to the sector(s) you cover? ( By Irrelevant we mean that you are NOT HAPPY to receive it because you DO NOT cover it)
What is the percentage of received press releases & pitches that are IRRELEVANT to the sector(s) you cover? ( By Irrelevant we mean that you are NOT HAPPY to receive it because you DO NOT cover it)
2% or less
3-10%
11-20%
21-40%
41-60%
61-80%
81-90%
91-99%
All are irrelevant
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6
. What forms of ‘PR SPAM’ have you been exposed to from all sources? (By PR Spam we mean Irrelevant PR Communication sent to you by PR agencies, Freelance PRs, In-house PRs, SEO/Search agencies, Digital Media agencies, Marketing agencies and other) Please choose all that apply.
What forms of ‘PR SPAM’ have you been exposed to from all sources? (By PR Spam we mean Irrelevant PR Communication sent to you by PR agencies, Freelance PRs, In-house PRs, SEO/Search agencies, Digital Media agencies, Marketing agencies and other) Please choose all that apply.
Irrelevant Press Release Emails
Irrelevant Pitch Emails
Irrelevant Phone Calls to your work phone
Irrelevant Phone Calls to your personal mobile phone
Follow-up phone calls on irrelevant press releases & pitches
Irrelevant Text Messages
Irrelevant Chat messages (i.e. via Gmail, Facebook, etc. chat applications)
Irrelevant DMs on Twitter
Irrelevant Messages on Facebook
Others (Please specify)
Other (please specify)
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7
. On a scale of 1-5 how annoyed do you get when you receive‘PR SPAM’ from the following sources? (1 being not annoyed at all, 5 being completely annoyed)
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2
3
4
5
Wire services
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On a scale of 1-5 how annoyed do you get when you receive‘PR SPAM’ from the following sources? (1 being not annoyed at all, 5 being completely annoyed) Wire services 1
Wire services 2
Wire services 3
Wire services 4
Wire services 5
PR Agencies (traditional & digital)
PR Agencies (traditional & digital) 1
PR Agencies (traditional & digital) 2
PR Agencies (traditional & digital) 3
PR Agencies (traditional & digital) 4
PR Agencies (traditional & digital) 5
Freelance PRs
Freelance PRs 1
Freelance PRs 2
Freelance PRs 3
Freelance PRs 4
Freelance PRs 5
In-house PRs
In-house PRs 1
In-house PRs 2
In-house PRs 3
In-house PRs 4
In-house PRs 5
SEO/Search agencies
SEO/Search agencies 1
SEO/Search agencies 2
SEO/Search agencies 3
SEO/Search agencies 4
SEO/Search agencies 5
Marketing Agencies
Marketing Agencies 1
Marketing Agencies 2
Marketing Agencies 3
Marketing Agencies 4
Marketing Agencies 5
Other (please specify)
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8
. What steps have you taken to stop PRs from sending you 'PR Spam'? (Choose all that apply)
What steps have you taken to stop PRs from sending you 'PR Spam'? (Choose all that apply)
None. I read it even though it is not of my primary interest.
None. This is a common practice in PR.
None. I get annoyed but ignore it in general.
Made the sector(s) that I cover publicly available
Removed my contact details
Block the sender
Block the sender an publicize his/hers email on my blog so everyone can see
Complained to a sender about 'PR Spam'
Complained to the sender’s employer about 'PR Spam'
Asked to be removed from a distribution list.
Other (please specify)
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9
. What do you think that can be done to stop PRs from spamming you?
Please provide any additional information on your experience with PR Spam and where improvements can be made. This is important for this survey to be successful.
What do you think that can be done to stop PRs from spamming you? Please provide any additional information on your experience with PR Spam and where improvements can be made. This is important for this survey to be successful.
a. Use of TECHNOLOGY for better TARGETING (i.e. Media Disc, etc.)
b. Use of technology (INTERNET) to do the research on the receivers’ interests
c. Use of technology (SOCIAL MEDIA) to engage in a conversation first (i.e. via Twitter)
d. Better EDUCATION - Improvement of University Courses)
e. Better EDUCATION - Introduce new Evening Courses for PRs at UK Universities
f. Better EDUCATION - CIPR/PRCA Involvement – new seminars and workshops for free
g. Better EDUCATION - CIPR/PRCA Involvement – new seminars and workshops for a fee
h. Create a NEW AUTHORITY responsible for education PRs
i. Changes in PAYMENT structures (Which one do you think is the best?)
j. Other
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10
. Are you aware of the campaign “AN INCONVENIENT PR TRUTH” (inconvenientprtruth.com)? If so,
Are you aware of the campaign “AN INCONVENIENT PR TRUTH” (inconvenientprtruth.com)? If so,
Do you AGREE with it?
Do you AGREE with its key MESSAGES?
What do you think about the ‘BILL-OF-RIGHTS’?(please specify)
Do you think that the Campaign has a chance to SUCCEED and actually CHANGE the PR Industry to the better?(please specify)
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