Is the Press Release still effective? Survey

By answering these four questions we will be able to determine the effectiveness of the traditional press release and the possible need for an updated version.

Many thanks in advance for filling in this survey.

Regards, Liberate Media

1. What is your preferred source of information for news gathering/ story research, in order of importance?

	1st	2nd	3rd	4th	5th	6th	7th
Press releases	*What is your preferred source of information for news gathering/ story research, in order of importance? Press releases 1st	Press releases 2nd	Press releases 3rd	Press releases 4th	Press releases 5th	Press releases 6th	Press releases 7th
News aggregators	News aggregators 1st	News aggregators 2nd	News aggregators 3rd	News aggregators 4th	News aggregators 5th	News aggregators 6th	News aggregators 7th
Blogs	Blogs 1st	Blogs 2nd	Blogs 3rd	Blogs 4th	Blogs 5th	Blogs 6th	Blogs 7th
Personal contacts/leaks	Personal contacts/leaks 1st	Personal contacts/leaks 2nd	Personal contacts/leaks 3rd	Personal contacts/leaks 4th	Personal contacts/leaks 5th	Personal contacts/leaks 6th	Personal contacts/leaks 7th
Embargoed/exclusive announcements	Embargoed/exclusive announcements 1st	Embargoed/exclusive announcements 2nd	Embargoed/exclusive announcements 3rd	Embargoed/exclusive announcements 4th	Embargoed/exclusive announcements 5th	Embargoed/exclusive announcements 6th	Embargoed/exclusive announcements 7th
Twitter	Twitter 1st	Twitter 2nd	Twitter 3rd	Twitter 4th	Twitter 5th	Twitter 6th	Twitter 7th
Social Networks	Social Networks 1st	Social Networks 2nd	Social Networks 3rd	Social Networks 4th	Social Networks 5th	Social Networks 6th	Social Networks 7th

Other (please specify)

2. Would you like to see the following social media/digital elements included in a press release to help you develop your stories?

Would you like to see the following social media/digital elements included in a press release to help you develop your stories? Link to an embeddable video

Link to an embeddable podcast

Downloadable high/low res images

Downloadable banner/widget of the product/service that can be inserted into your post

Links to previous news from and about the client

All

None

Other

3. Have you heard of the Social Media News Release/ Social Media Press Release?

Have you heard of the Social Media News Release/ Social Media Press Release? Yes

Yes, but not yet seen/used one

Other (please specify)

4. If you replied 'Yes' to Question 3, have you found the format more useful than the traditional press release?

If you replied 'Yes' to Question 3, have you found the format more useful than the traditional press release? Yes

Other (please specify)

Is the Press Release still effective?
Exit this survey

Your Questions

1. What is your preferred source of information for news gathering/ story research, in order of importance?

2. Would you like to see the following social media/digital elements included in a press release to help you develop your stories?

3. Have you heard of the Social Media News Release/ Social Media Press Release?

4. If you replied 'Yes' to Question 3, have you found the format more useful than the traditional press release?

Is the Press Release still effective?Exit this survey

Your Questions

1. What is your preferred source of information for news gathering/ story research, in order of importance?

2. Would you like to see the following social media/digital elements included in a press release to help you develop your stories?

3. Have you heard of the Social Media News Release/ Social Media Press Release?

4. If you replied 'Yes' to Question 3, have you found the format more useful than the traditional press release?

Is the Press Release still effective?
Exit this survey