Parnell Farmers' Market 2013 Customer Survey

Thank you for taking the time to complete this survey on Parnell Farmers' Market. The market is operated by Parnell Trust every Saturday between 8am and 12 noon in the Jubilee Building/Parnell Community Centre's car park at 545 Parnell Road, Parnell.

Your feedback is important to us because it will help us refine what's on offer at the market to best meet the needs of our community.

This survey should take about 10 minutes of your time. Your answers will be completely anonymous and by filling out the survey you will go into the draw for a $50 hamper of produce from the market if you choose to include your contact details.

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1. How often do you attend Parnell Farmers' Market?

Every week

2-3 times a month

Once a month

Less than once a month

Comments

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2. On average, how much would you spend every time you visit Parnell Farmers' Market?

Less than $20

$20 - $40

$40 - $60

More than $60

Comments

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3. Do you usually come to the market by yourself or with others? Please select from the list below whichever option(s) best describe this.

Partner

Children - school-age

Children - older / left school

Friends

Dog

None of the above - usually come by myself

Comments

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4. What time do you usually arrive at the market?

8 - 9am

9 - 10am

10 - 11am

11 - 12pm

Changes from market to market

Comments

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5. How long do you usually stay at the market?

Less than 15 minutes

15 - 30 minutes

30 - 60 minutes

More than 60 minutes

Changes from market to market

Comments

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6. How do you usually get to/from the market?

Car

Walk

Bike

Public transport

Other option or general comments

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7. What do you most enjoy or like about Parnell Farmers' Market and, if you recommend the market to others, what do you highlight?

Tick as many boxes as applicable and use the "Other" box below to add any other comments

	I like this about the market	I recommend the market for this
Selection of seasonal fruits and vegetables	Selection of seasonal fruits and vegetables I like this about the market	Selection of seasonal fruits and vegetables I recommend the market for this
Selection of delicatessen items	Selection of delicatessen items I like this about the market	Selection of delicatessen items I recommend the market for this
Selection of ready-to-eat foods	Selection of ready-to-eat foods I like this about the market	Selection of ready-to-eat foods I recommend the market for this
Good overall mix of stalls	Good overall mix of stalls I like this about the market	Good overall mix of stalls I recommend the market for this
Buying direct from growers and producers	Buying direct from growers and producers I like this about the market	Buying direct from growers and producers I recommend the market for this
Finding out about produce from growers and producers	Finding out about produce from growers and producers I like this about the market	Finding out about produce from growers and producers I recommend the market for this
Discovering new foods	Discovering new foods I like this about the market	Discovering new foods I recommend the market for this
Getting fresh cooking / meal ideas	Getting fresh cooking / meal ideas I like this about the market	Getting fresh cooking / meal ideas I recommend the market for this
Friendly community atmosphere	Friendly community atmosphere I like this about the market	Friendly community atmosphere I recommend the market for this
Good place to meet friends	Good place to meet friends I like this about the market	Good place to meet friends I recommend the market for this
Good place for an outing with family / friends / visitors	Good place for an outing with family / friends / visitors I like this about the market	Good place for an outing with family / friends / visitors I recommend the market for this

Other (please specify)

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8. Parnell Farmers' Market is set up as a 'hub' for the community - a place where people can come to meet. How important is this for you?

Very important

Important

Neutral

Unimportant

Very unimportant

Comments

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9. We're always looking to increase the range and variety of produce sold at Parnell Farmers' Market. What produce would you like to see more of at the market?

Please rank the following produce groups from 1 to 5, where 1 is of no interest to you; 3 is of neutral interest; and 5 is of most interest to you, i.e. produce you'd really like us to have available at the market.

	1 - No interest to you	2	3 - neutral	4	5 - Most interest to you/must have
Breads	Breads 1 - No interest to you	Breads 2	Breads 3 - neutral	Breads 4	Breads 5 - Most interest to you/must have
Cakes & Pastries	Cakes & Pastries 1 - No interest to you	Cakes & Pastries 2	Cakes & Pastries 3 - neutral	Cakes & Pastries 4	Cakes & Pastries 5 - Most interest to you/must have
Cheeses	Cheeses 1 - No interest to you	Cheeses 2	Cheeses 3 - neutral	Cheeses 4	Cheeses 5 - Most interest to you/must have
Chocolates / Sweets	Chocolates / Sweets 1 - No interest to you	Chocolates / Sweets 2	Chocolates / Sweets 3 - neutral	Chocolates / Sweets 4	Chocolates / Sweets 5 - Most interest to you/must have
Dairy products - Yoghurts	Dairy products - Yoghurts 1 - No interest to you	Dairy products - Yoghurts 2	Dairy products - Yoghurts 3 - neutral	Dairy products - Yoghurts 4	Dairy products - Yoghurts 5 - Most interest to you/must have
Drinks - non alcoholic	Drinks - non alcoholic 1 - No interest to you	Drinks - non alcoholic 2	Drinks - non alcoholic 3 - neutral	Drinks - non alcoholic 4	Drinks - non alcoholic 5 - Most interest to you/must have
Fish	Fish 1 - No interest to you	Fish 2	Fish 3 - neutral	Fish 4	Fish 5 - Most interest to you/must have
Fresh meat	Fresh meat 1 - No interest to you	Fresh meat 2	Fresh meat 3 - neutral	Fresh meat 4	Fresh meat 5 - Most interest to you/must have
Fruit & Vegetables	Fruit & Vegetables 1 - No interest to you	Fruit & Vegetables 2	Fruit & Vegetables 3 - neutral	Fruit & Vegetables 4	Fruit & Vegetables 5 - Most interest to you/must have
Eggs	Eggs 1 - No interest to you	Eggs 2	Eggs 3 - neutral	Eggs 4	Eggs 5 - Most interest to you/must have
Jams & Chutneys	Jams & Chutneys 1 - No interest to you	Jams & Chutneys 2	Jams & Chutneys 3 - neutral	Jams & Chutneys 4	Jams & Chutneys 5 - Most interest to you/must have
Muesli	Muesli 1 - No interest to you	Muesli 2	Muesli 3 - neutral	Muesli 4	Muesli 5 - Most interest to you/must have
Nuts & Seeds	Nuts & Seeds 1 - No interest to you	Nuts & Seeds 2	Nuts & Seeds 3 - neutral	Nuts & Seeds 4	Nuts & Seeds 5 - Most interest to you/must have
Organic /spray-free produce	Organic /spray-free produce 1 - No interest to you	Organic /spray-free produce 2	Organic /spray-free produce 3 - neutral	Organic /spray-free produce 4	Organic /spray-free produce 5 - Most interest to you/must have
Pet Food (e.g. dog treats)	Pet Food (e.g. dog treats) 1 - No interest to you	Pet Food (e.g. dog treats) 2	Pet Food (e.g. dog treats) 3 - neutral	Pet Food (e.g. dog treats) 4	Pet Food (e.g. dog treats) 5 - Most interest to you/must have
Plants	Plants 1 - No interest to you	Plants 2	Plants 3 - neutral	Plants 4	Plants 5 - Most interest to you/must have
Ready to Eat hot food	Ready to Eat hot food 1 - No interest to you	Ready to Eat hot food 2	Ready to Eat hot food 3 - neutral	Ready to Eat hot food 4	Ready to Eat hot food 5 - Most interest to you/must have
Soaps / creams/ oils	Soaps / creams/ oils 1 - No interest to you	Soaps / creams/ oils 2	Soaps / creams/ oils 3 - neutral	Soaps / creams/ oils 4	Soaps / creams/ oils 5 - Most interest to you/must have

If there are any other type of produce you feel that we particularly need (or need more of), please tell us here - and also why this is important to you

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10. Would increasing the range of produce you've identified as being important to you (in Question 8) increase the number of times you visit Parnell Farmers' Market?

Yes

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11. Which other produce or Farmers' markets do you regularly shop at, if any?

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12. If you shop at other markets, is there anything you particularly like about them that Parnell Farmers' Market could do better? Please comment below.

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13. Do you subscribe to our weekly Parnell Farmers' Market email newsletter?

Yes

If YES, do you have any suggestions for improving it?

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14. Do you follow Parnell Farmers' Market on Facebook?

Yes

Comments

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15. How well do you know Parnell Trust? Please select whatever activities or statements you are aware of from the list below. If there are other activities you associate with us, please note them in the box below.

Parnell Trust manages the Parnell Community Centre

Parnell Trust runs School Holiday Programmes (now at Parnell AND Epsom)

Parnell Trust offers a series of Heritage Walks around Parnell and surrounding suburbs

Parnell Trust runs two Early Childhood Centres in Parnell

Parnell Trust offers Community Classes and Activities in the Inner City

Rooms at Parnell Community Centre (Jubilee Building) are available for hire

Parnell Trust runs a new craft market - Craft Harvest (a monthly market on 4th Saturday of each month)

Parnell Trust runs Before and After School Programmes in Parnell, Newmarket and Epsom

Parnell Trust is a registered Charitable Trust

Parnell Trust offers Community Classes and Activities at Parnell Community Centre

Are there any other activities you associate with Parnell Trust?

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16. Which area of Auckland do you live in?

Parnell / Newmarket / Grafton

Auckland CBD

Orakei / Mission Bay / Kohimarama / St Heliers / Glendowie

Remuera / Meadowbank / St Johns

Greenlane / Epsom / Ellerslie / One Tree Hill

Mt Eden / Sandringham / Kingsland

Ponsonby / Herne Bay / Freemans Bay / Westmere

Grey Lynn / Western Springs / Pt Chevalier

Other central Auckland

East Auckland

West Auckland

North Shore

South Auckland

Out of Auckland

Other

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17. Which age group are you in?

Under 30 years

30 to 49 years

50 to 59 years

60 to 69 years

70 years and over

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18. Are you

Male

Female

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19. Thank you for taking the time to complete our survey. If you would like to go into the draw for a hamper of produce from Parnell Farmers' Market (worth $50), please enter your name and contact number.

Name

Contact number

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20. If you'd like to receive our monthly email newsletter, please let us know your name and email address below or you can subscribe from our website at www.parnell.org.nz/Parnell-Trust-Farmers-Market-Auckland.htm

First Name

Last Name

Email address

Question Title

1. How often do you attend Parnell Farmers' Market?

Question Title

2. On average, how much would you spend every time you visit Parnell Farmers' Market?

Question Title

3. Do you usually come to the market by yourself or with others? Please select from the list below whichever option(s) best describe this.

Question Title

4. What time do you usually arrive at the market?

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5. How long do you usually stay at the market?

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6. How do you usually get to/from the market?

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7. What do you most enjoy or like about Parnell Farmers' Market and, if you recommend the market to others, what do you highlight?Tick as many boxes as applicable and use the "Other" box below to add any other comments

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8. Parnell Farmers' Market is set up as a 'hub' for the community - a place where people can come to meet. How important is this for you?

Question Title

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10. Would increasing the range of produce you've identified as being important to you (in Question 8) increase the number of times you visit Parnell Farmers' Market?

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11. Which other produce or Farmers' markets do you regularly shop at, if any?

Question Title

12. If you shop at other markets, is there anything you particularly like about them that Parnell Farmers' Market could do better? Please comment below.

Question Title

13. Do you subscribe to our weekly Parnell Farmers' Market email newsletter?

Question Title

14. Do you follow Parnell Farmers' Market on Facebook?

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15. How well do you know Parnell Trust? Please select whatever activities or statements you are aware of from the list below. If there are other activities you associate with us, please note them in the box below.

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16. Which area of Auckland do you live in?

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17. Which age group are you in?

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18. Are you

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19. Thank you for taking the time to complete our survey. If you would like to go into the draw for a hamper of produce from Parnell Farmers' Market (worth $50), please enter your name and contact number.

Question Title

20. If you'd like to receive our monthly email newsletter, please let us know your name and email address below or you can subscribe from our website at www.parnell.org.nz/Parnell-Trust-Farmers-Market-Auckland.htm

7. What do you most enjoy or like about Parnell Farmers' Market and, if you recommend the market to others, what do you highlight?

Tick as many boxes as applicable and use the "Other" box below to add any other comments