2012-2013 KLRU Viewer/Member Survey2012-2013 KLRU Viewer/Member Survey

Dear KLRU Viewer/Member,

KLRU, Austin PBS, invites you to help us make the station more responsive to the needs and desires of our Central Texas community. Below is a survey, which should only take you a maximum of 15 minutes to complete. Your insights will help us guide public television over the next several years. We really appreciate your time!

**Please note that all information collected for this survey is for internal use only and will not be shared or sold to anyone.**

1. How often do you view KLRU programs? (Select only one.)

How often do you view KLRU programs? (Select only one.) Daily

At least once per week

At least once per month

A few times per year

Never (please skip to question #8)

2. How do you watch KLRU most often? (Select only one.)

How do you watch KLRU most often? (Select only one.) Time Warner

Grande

Comcast

Suddenlink

Northland

Dish TV

Direct TV

AT&T U-Verse

Over the air/via antennae

PBS App on smart phone, mobile device, Roku or Xbox

klru.org

Other (please specify)

3. Which of the following local TV channels or radio stations do you regularly watch or listen to? By regularly, we mean daily or at least several times per week. (Select all that apply.)

Which of the following local TV channels or radio stations do you regularly watch or listen to? By regularly, we mean daily or at least several times per week. (Select all that apply.) KEXP

KEYE (CBS)

KGSR

KLBJ-AM

KLBJ-FM

KNVA (CW Austin)

KTBC (FOX)

KUT

KUTX

KVET

KVUE (ABC)

KXAN (NBC)

Other (please specify)

4. Which of the following cable TV channels do you regularly watch? By regularly, we mean daily or at least several times per week. (Select all that apply.)

Which of the following cable TV channels do you regularly watch? By regularly, we mean daily or at least several times per week. (Select all that apply.) A&E AMC BBC America The Biography Channel Comedy Central Discovery Channel Hallmark Channel Disney Channel History Channel	HGTV Channel Food Network National Geographic Channel Smithsonian Channel TCM (Turner Classic Movies) TLC (The Learning Channel) Travel Channel Weather Channel
Other (please specify)

5. Which of the following magazines, newspapers or online sources do you read regularly? By regularly, we mean daily or at least three out of the last four issues. (Select all that apply.)

Which of the following magazines, newspapers or online sources do you read regularly? By regularly, we mean daily or at least three out of the last four issues. (Select all that apply.) Ahora Si

Austin American Statesman

Austin Chronicle

Austin Magazine

Austinist

Community Impact

CultureMap Austin

New York Times

Texas Monthly

Texas Tribune

The Villager

Westlake Picayune

Other (please specify)

6. Which of the following do you regularly use to get news, information and updates about current events? By regularly, we mean daily or several times per week. (Select all that apply.)

Which of the following do you regularly use to get news, information and updates about current events? By regularly, we mean daily or several times per week. (Select all that apply.) TV

Radio

Print (Newspaper or magazine)

PC - Internet/websites

Smartphone - to access Internet/websites

Tablet (e.g., iPad or Galaxy) - to access Internet/websites

Other (please specify)

7. How frequently do you go to each of the following sources to get news, information and updates about current events? For TV, radio and newspaper also consider your use of their websites. (Select one option for each row.)

	Daily	At least once per week	At least once per month	A few times per year	Never
Local TV Station News (e.g., KEYE, KTBC, KXAN, KVUE, etc.)	*How frequently do you go to each of the following sources to get news, information and updates about current events? For TV, radio and newspaper also consider your use of their websites. (Select one option for each row.) Local TV Station News (e.g., KEYE, KTBC, KXAN, KVUE, etc.) Daily	Local TV Station News (e.g., KEYE, KTBC, KXAN, KVUE, etc.) At least once per week	Local TV Station News (e.g., KEYE, KTBC, KXAN, KVUE, etc.) At least once per month	Local TV Station News (e.g., KEYE, KTBC, KXAN, KVUE, etc.) A few times per year	Local TV Station News (e.g., KEYE, KTBC, KXAN, KVUE, etc.) Never
National TV Network News (e.g., ABC, NBC, CBS)	National TV Network News (e.g., ABC, NBC, CBS) Daily	National TV Network News (e.g., ABC, NBC, CBS) At least once per week	National TV Network News (e.g., ABC, NBC, CBS) At least once per month	National TV Network News (e.g., ABC, NBC, CBS) A few times per year	National TV Network News (e.g., ABC, NBC, CBS) Never
Social Media (e.g. Twitter, Facebook, etc.)	Social Media (e.g. Twitter, Facebook, etc.) Daily	Social Media (e.g. Twitter, Facebook, etc.) At least once per week	Social Media (e.g. Twitter, Facebook, etc.) At least once per month	Social Media (e.g. Twitter, Facebook, etc.) A few times per year	Social Media (e.g. Twitter, Facebook, etc.) Never
Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.)	Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.) Daily	Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.) At least once per week	Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.) At least once per month	Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.) A few times per year	Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.) Never
Public TV (KLRU, PBS)	Public TV (KLRU, PBS) Daily	Public TV (KLRU, PBS) At least once per week	Public TV (KLRU, PBS) At least once per month	Public TV (KLRU, PBS) A few times per year	Public TV (KLRU, PBS) Never
Local Radio (e.g., KLBJ-AM, KVET, etc.)	Local Radio (e.g., KLBJ-AM, KVET, etc.) Daily	Local Radio (e.g., KLBJ-AM, KVET, etc.) At least once per week	Local Radio (e.g., KLBJ-AM, KVET, etc.) At least once per month	Local Radio (e.g., KLBJ-AM, KVET, etc.) A few times per year	Local Radio (e.g., KLBJ-AM, KVET, etc.) Never
National Radio (e.g., ABC, CBS, etc.)	National Radio (e.g., ABC, CBS, etc.) Daily	National Radio (e.g., ABC, CBS, etc.) At least once per week	National Radio (e.g., ABC, CBS, etc.) At least once per month	National Radio (e.g., ABC, CBS, etc.) A few times per year	National Radio (e.g., ABC, CBS, etc.) Never
Public Radio (KUT, NPR)	Public Radio (KUT, NPR) Daily	Public Radio (KUT, NPR) At least once per week	Public Radio (KUT, NPR) At least once per month	Public Radio (KUT, NPR) A few times per year	Public Radio (KUT, NPR) Never
Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.)	Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.) Daily	Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.) At least once per week	Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.) At least once per month	Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.) A few times per year	Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.) Never
Local Newspaper Online (e.g. Austin American Statesman, Austin Chronicle, Community Impact, etc.)	Local Newspaper Online (e.g. Austin American Statesman, Austin Chronicle, Community Impact, etc.) Daily	Local Newspaper Online (e.g. Austin American Statesman, Austin Chronicle, Community Impact, etc.) At least once per week	Local Newspaper Online (e.g. Austin American Statesman, Austin Chronicle, Community Impact, etc.) At least once per month	Local Newspaper Online (e.g. Austin American Statesman, Austin Chronicle, Community Impact, etc.) A few times per year	Local Newspaper Online (e.g. Austin American Statesman, Austin Chronicle, Community Impact, etc.) Never
Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.)	Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.) Daily	Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.) At least once per week	Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.) At least once per month	Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.) A few times per year	Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.) Never
Local Blogs/Websites (e.g. Texas Tribune, Austinist, CultureMap Austin, etc.)	Local Blogs/Websites (e.g. Texas Tribune, Austinist, CultureMap Austin, etc.) Daily	Local Blogs/Websites (e.g. Texas Tribune, Austinist, CultureMap Austin, etc.) At least once per week	Local Blogs/Websites (e.g. Texas Tribune, Austinist, CultureMap Austin, etc.) At least once per month	Local Blogs/Websites (e.g. Texas Tribune, Austinist, CultureMap Austin, etc.) A few times per year	Local Blogs/Websites (e.g. Texas Tribune, Austinist, CultureMap Austin, etc.) Never
Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review)	Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review) Daily	Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review) At least once per week	Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review) At least once per month	Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review) A few times per year	Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review) Never
Friends and/or Colleagues	Friends and/or Colleagues Daily	Friends and/or Colleagues At least once per week	Friends and/or Colleagues At least once per month	Friends and/or Colleagues A few times per year	Friends and/or Colleagues Never

8. Which of the following national TV news sources do you trust the most for analysis and insight? (Select only one.)

Which of the following national TV news sources do you trust the most for analysis and insight? (Select only one.) ABC News

CBS News

NBC News

PBS Newshour

CNN

Fox News

MSNBC

Comedy Central

Other (please specify)