2011 Campus Automotive Survey
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Thank you for completing this short survey about automotive brands. Your opinions will help the Fall 2011 ADVT 4301 class in their efforts to win a national competition.

1. Have you heard of the following brands?

	I Have Heard Of	I Have Not Heard Of	Not Sure
Chevrolet	*Have you heard of the following brands? Chevrolet I Have Heard Of	Chevrolet I Have Not Heard Of	Chevrolet Not Sure
Ford	Ford I Have Heard Of	Ford I Have Not Heard Of	Ford Not Sure
Honda	Honda I Have Heard Of	Honda I Have Not Heard Of	Honda Not Sure
Nissan	Nissan I Have Heard Of	Nissan I Have Not Heard Of	Nissan Not Sure
Toyota	Toyota I Have Heard Of	Toyota I Have Not Heard Of	Toyota Not Sure

2. Please rate your overall opinion for each of the following brands on the scale below.

	Excellent	Good	Fair	Poor	Very Poor
Chevrolet	*Please rate your overall opinion for each of the following brands on the scale below. Chevrolet Excellent	Chevrolet Good	Chevrolet Fair	Chevrolet Poor	Chevrolet Very Poor
Ford	Ford Excellent	Ford Good	Ford Fair	Ford Poor	Ford Very Poor
Honda	Honda Excellent	Honda Good	Honda Fair	Honda Poor	Honda Very Poor
Nissan	Nissan Excellent	Nissan Good	Nissan Fair	Nissan Poor	Nissan Very Poor
Toyota	Toyota Excellent	Toyota Good	Toyota Fair	Toyota Poor	Toyota Very Poor

3. The next time you are looking to buy or lease a new, not previously owned vehicle, how likely are you to consider one of the following automotive brands?

	Very Likely	Somewhat Likely	Neutral	Somewhat Unlikely	Very Unlikely
Chevrolet	*The next time you are looking to buy or lease a new, not previously owned vehicle, how likely are you to consider one of the following automotive brands? Chevrolet Very Likely	Chevrolet Somewhat Likely	Chevrolet Neutral	Chevrolet Somewhat Unlikely	Chevrolet Very Unlikely
Ford	Ford Very Likely	Ford Somewhat Likely	Ford Neutral	Ford Somewhat Unlikely	Ford Very Unlikely
Honda	Honda Very Likely	Honda Somewhat Likely	Honda Neutral	Honda Somewhat Unlikely	Honda Very Unlikely
Nissan	Nissan Very Likely	Nissan Somewhat Likely	Nissan Neutral	Nissan Somewhat Unlikely	Nissan Very Unlikely
Toyota	Toyota Very Likely	Toyota Somewhat Likely	Toyota Neutral	Toyota Somewhat Unlikely	Toyota Very Unlikely

4. Which of the following automotive brands have you seen promoted on campus this semester?

	I Have Seen	I Have Not Seen	Not Sure
Chevrolet	*Which of the following automotive brands have you seen promoted on campus this semester? Chevrolet I Have Seen	Chevrolet I Have Not Seen	Chevrolet Not Sure
Ford	Ford I Have Seen	Ford I Have Not Seen	Ford Not Sure
Honda	Honda I Have Seen	Honda I Have Not Seen	Honda Not Sure
Nissan	Nissan I Have Seen	Nissan I Have Not Seen	Nissan Not Sure
Toyota	Toyota I Have Seen	Toyota I Have Not Seen	Toyota Not Sure

5. When do you plan on buying or leasing a new, not previously owned, vehicle?

When do you plan on buying or leasing a new, not previously owned, vehicle? Within the next 6 months

7-11 months from now

1-2 years from now

More than two years from now

Not in the forseeable future/never

6. How do you feel about your current vehicle? Please provide the Brand, Model Year, Body Style and Your Evaluation.

	Brand	Model Year	Body Style	Evaluation
Current Vehicle	How do you feel about your current vehicle? Please provide the Brand, Model Year, Body Style and Your Evaluation. Current Vehicle Brand	Model Year	Body Style	Evaluation

7. Please rate each brand's styling and visual appeal based on your current perceptions.

	Excellent	Good	Fair	Poor	Very Poor
Chevrolet	*Please rate each brand's styling and visual appeal based on your current perceptions. Chevrolet Excellent	Chevrolet Good	Chevrolet Fair	Chevrolet Poor	Chevrolet Very Poor
Ford	Ford Excellent	Ford Good	Ford Fair	Ford Poor	Ford Very Poor
Honda	Honda Excellent	Honda Good	Honda Fair	Honda Poor	Honda Very Poor
Nissan	Nissan Excellent	Nissan Good	Nissan Fair	Nissan Poor	Nissan Very Poor
Toyota	Toyota Excellent	Toyota Good	Toyota Fair	Toyota Poor	Toyota Very Poor
Volkswagen	Volkswagen Excellent	Volkswagen Good	Volkswagen Fair	Volkswagen Poor	Volkswagen Very Poor

8. Please rate each brand's value and cost of operation based on your current perceptions.

	Excellent	Good	Fair	Poor	Very Poor
Chevrolet	*Please rate each brand's value and cost of operation based on your current perceptions. Chevrolet Excellent	Chevrolet Good	Chevrolet Fair	Chevrolet Poor	Chevrolet Very Poor
Ford	Ford Excellent	Ford Good	Ford Fair	Ford Poor	Ford Very Poor
Honda	Honda Excellent	Honda Good	Honda Fair	Honda Poor	Honda Very Poor
Nissan	Nissan Excellent	Nissan Good	Nissan Fair	Nissan Poor	Nissan Very Poor
Toyota	Toyota Excellent	Toyota Good	Toyota Fair	Toyota Poor	Toyota Very Poor
Volkswagen	Volkswagen Excellent	Volkswagen Good	Volkswagen Fair	Volkswagen Poor	Volkswagen Very Poor

9. Please rate each brand's quality and engineering based on your current perceptions.

	Excellent	Good	Fair	Poor	Very Poor
Chevrolet	*Please rate each brand's quality and engineering based on your current perceptions. Chevrolet Excellent	Chevrolet Good	Chevrolet Fair	Chevrolet Poor	Chevrolet Very Poor
Ford	Ford Excellent	Ford Good	Ford Fair	Ford Poor	Ford Very Poor
Honda	Honda Excellent	Honda Good	Honda Fair	Honda Poor	Honda Very Poor
Nissan	Nissan Excellent	Nissan Good	Nissan Fair	Nissan Poor	Nissan Very Poor
Toyota	Toyota Excellent	Toyota Good	Toyota Fair	Toyota Poor	Toyota Very Poor
Volkswagen	Volkswagen Excellent	Volkswagen Good	Volkswagen Fair	Volkswagen Poor	Volkswagen Very Poor

10. Please rate each brand's environmental friendliness based on your current perceptions.

	Excellent	Good	Fair	Poor	Very Poor
Chevrolet	*Please rate each brand's environmental friendliness based on your current perceptions. Chevrolet Excellent	Chevrolet Good	Chevrolet Fair	Chevrolet Poor	Chevrolet Very Poor
Ford	Ford Excellent	Ford Good	Ford Fair	Ford Poor	Ford Very Poor
Honda	Honda Excellent	Honda Good	Honda Fair	Honda Poor	Honda Very Poor
Nissan	Nissan Excellent	Nissan Good	Nissan Fair	Nissan Poor	Nissan Very Poor
Toyota	Toyota Excellent	Toyota Good	Toyota Fair	Toyota Poor	Toyota Very Poor
Volkswagen	Volkswagen Excellent	Volkswagen Good	Volkswagen Fair	Volkswagen Poor	Volkswagen Very Poor

11. How familiar are you with each brand's college discount program?

	Familiar with program features	Aware of program - not features	Unaware of program
Chevrolet	*How familiar are you with each brand's college discount program? Chevrolet Familiar with program features	Chevrolet Aware of program - not features	Chevrolet Unaware of program
Ford	Ford Familiar with program features	Ford Aware of program - not features	Ford Unaware of program
Honda	Honda Familiar with program features	Honda Aware of program - not features	Honda Unaware of program
Nissan	Nissan Familiar with program features	Nissan Aware of program - not features	Nissan Unaware of program
Toyota	Toyota Familiar with program features	Toyota Aware of program - not features	Toyota Unaware of program
Volkswagen	Volkswagen Familiar with program features	Volkswagen Aware of program - not features	Volkswagen Unaware of program

12. Please rate the value of each brand's College Discount Program based on your current perceptions.

	Excellent	Good	Fair	Poor	Very Poor
Chevrolet	*Please rate the value of each brand's College Discount Program based on your current perceptions. Chevrolet Excellent	Chevrolet Good	Chevrolet Fair	Chevrolet Poor	Chevrolet Very Poor
Ford	Ford Excellent	Ford Good	Ford Fair	Ford Poor	Ford Very Poor
Honda	Honda Excellent	Honda Good	Honda Fair	Honda Poor	Honda Very Poor
Nissan	Nissan Excellent	Nissan Good	Nissan Fair	Nissan Poor	Nissan Very Poor
Toyota	Toyota Excellent	Toyota Good	Toyota Fair	Toyota Poor	Toyota Very Poor
Volkswagen	Volkswagen Excellent	Volkswagen Good	Volkswagen Fair	Volkswagen Poor	Volkswagen Very Poor

13. The next time you are looking to buy or lease a new, not previously owned vehicle, how likely are you to consider each of the following automotive body types/styles?

	Very Likely	Somewhat Likely	Neutral	Somewhat Unlikely	Very Unlikely
4 Door Sedan (Midsize)	*The next time you are looking to buy or lease a new, not previously owned vehicle, how likely are you to consider each of the following automotive body types/styles? 4 Door Sedan (Midsize) Very Likely	4 Door Sedan (Midsize) Somewhat Likely	4 Door Sedan (Midsize) Neutral	4 Door Sedan (Midsize) Somewhat Unlikely	4 Door Sedan (Midsize) Very Unlikely
4 Door Econosize	4 Door Econosize Very Likely	4 Door Econosize Somewhat Likely	4 Door Econosize Neutral	4 Door Econosize Somewhat Unlikely	4 Door Econosize Very Unlikely
SUV/Crossover	SUV/Crossover Very Likely	SUV/Crossover Somewhat Likely	SUV/Crossover Neutral	SUV/Crossover Somewhat Unlikely	SUV/Crossover Very Unlikely
2 Door Sport Coupe	2 Door Sport Coupe Very Likely	2 Door Sport Coupe Somewhat Likely	2 Door Sport Coupe Neutral	2 Door Sport Coupe Somewhat Unlikely	2 Door Sport Coupe Very Unlikely
3 Door Hatchback	3 Door Hatchback Very Likely	3 Door Hatchback Somewhat Likely	3 Door Hatchback Neutral	3 Door Hatchback Somewhat Unlikely	3 Door Hatchback Very Unlikely
Other	Other Very Likely	Other Somewhat Likely	Other Neutral	Other Somewhat Unlikely	Other Very Unlikely

14. How likely would the following incentives influence your new vehicle purchase/lease decision?

	Very Likely	Somewhat Likely	Neutral	Somewhat Unlikely	Very Unlikely
Instant competitive percentage off MSRP	*How likely would the following incentives influence your new vehicle purchase/lease decision? Instant competitive percentage off MSRP Very Likely	Instant competitive percentage off MSRP Somewhat Likely	Instant competitive percentage off MSRP Neutral	Instant competitive percentage off MSRP Somewhat Unlikely	Instant competitive percentage off MSRP Very Unlikely
Special maintainence or insurance program	Special maintainence or insurance program Very Likely	Special maintainence or insurance program Somewhat Likely	Special maintainence or insurance program Neutral	Special maintainence or insurance program Somewhat Unlikely	Special maintainence or insurance program Very Unlikely
Interior upgrades (ex. Leather seats)	Interior upgrades (ex. Leather seats) Very Likely	Interior upgrades (ex. Leather seats) Somewhat Likely	Interior upgrades (ex. Leather seats) Neutral	Interior upgrades (ex. Leather seats) Somewhat Unlikely	Interior upgrades (ex. Leather seats) Very Unlikely
Exterior upgrades (ex. Rims, tinted windows)	Exterior upgrades (ex. Rims, tinted windows) Very Likely	Exterior upgrades (ex. Rims, tinted windows) Somewhat Likely	Exterior upgrades (ex. Rims, tinted windows) Neutral	Exterior upgrades (ex. Rims, tinted windows) Somewhat Unlikely	Exterior upgrades (ex. Rims, tinted windows) Very Unlikely
Equipment upgrades (ex. Premium sound system)	Equipment upgrades (ex. Premium sound system) Very Likely	Equipment upgrades (ex. Premium sound system) Somewhat Likely	Equipment upgrades (ex. Premium sound system) Neutral	Equipment upgrades (ex. Premium sound system) Somewhat Unlikely	Equipment upgrades (ex. Premium sound system) Very Unlikely
Special mountain bike and vehicle rack	Special mountain bike and vehicle rack Very Likely	Special mountain bike and vehicle rack Somewhat Likely	Special mountain bike and vehicle rack Neutral	Special mountain bike and vehicle rack Somewhat Unlikely	Special mountain bike and vehicle rack Very Unlikely
New Android or iPhone (Verizon or ATT) with special GenY OnStar hands free app (texting/voice/music)	New Android or iPhone (Verizon or ATT) with special GenY OnStar hands free app (texting/voice/music) Very Likely	New Android or iPhone (Verizon or ATT) with special GenY OnStar hands free app (texting/voice/music) Somewhat Likely	New Android or iPhone (Verizon or ATT) with special GenY OnStar hands free app (texting/voice/music) Neutral	New Android or iPhone (Verizon or ATT) with special GenY OnStar hands free app (texting/voice/music) Somewhat Unlikely	New Android or iPhone (Verizon or ATT) with special GenY OnStar hands free app (texting/voice/music) Very Unlikely
Season tickets to favorite sports team/cultural institution	Season tickets to favorite sports team/cultural institution Very Likely	Season tickets to favorite sports team/cultural institution Somewhat Likely	Season tickets to favorite sports team/cultural institution Neutral	Season tickets to favorite sports team/cultural institution Somewhat Unlikely	Season tickets to favorite sports team/cultural institution Very Unlikely
Prepaid affinity card from selected retailers	Prepaid affinity card from selected retailers Very Likely	Prepaid affinity card from selected retailers Somewhat Likely	Prepaid affinity card from selected retailers Neutral	Prepaid affinity card from selected retailers Somewhat Unlikely	Prepaid affinity card from selected retailers Very Unlikely

15. Can you match the model with the brand?

	Chevrolet	Ford	Honda	Nissan	Toyota	Not Sure
Yaris	*Can you match the model with the brand? Yaris Chevrolet	Yaris Ford	Yaris Honda	Yaris Nissan	Yaris Toyota	Yaris Not Sure
Versa 	Versa  Chevrolet	Versa  Ford	Versa  Honda	Versa  Nissan	Versa  Toyota	Versa  Not Sure
Volt	Volt Chevrolet	Volt Ford	Volt Honda	Volt Nissan	Volt Toyota	Volt Not Sure
Matrix	Matrix Chevrolet	Matrix Ford	Matrix Honda	Matrix Nissan	Matrix Toyota	Matrix Not Sure
Equinox	Equinox Chevrolet	Equinox Ford	Equinox Honda	Equinox Nissan	Equinox Toyota	Equinox Not Sure
Leaf	Leaf Chevrolet	Leaf Ford	Leaf Honda	Leaf Nissan	Leaf Toyota	Leaf Not Sure
Sentra	Sentra Chevrolet	Sentra Ford	Sentra Honda	Sentra Nissan	Sentra Toyota	Sentra Not Sure
Sonic	Sonic Chevrolet	Sonic Ford	Sonic Honda	Sonic Nissan	Sonic Toyota	Sonic Not Sure
Fit	Fit Chevrolet	Fit Ford	Fit Honda	Fit Nissan	Fit Toyota	Fit Not Sure
CRV	CRV Chevrolet	CRV Ford	CRV Honda	CRV Nissan	CRV Toyota	CRV Not Sure
Cruze	Cruze Chevrolet	Cruze Ford	Cruze Honda	Cruze Nissan	Cruze Toyota	Cruze Not Sure
Juke	Juke Chevrolet	Juke Ford	Juke Honda	Juke Nissan	Juke Toyota	Juke Not Sure
Fiesta	Fiesta Chevrolet	Fiesta Ford	Fiesta Honda	Fiesta Nissan	Fiesta Toyota	Fiesta Not Sure
Rogue	Rogue Chevrolet	Rogue Ford	Rogue Honda	Rogue Nissan	Rogue Toyota	Rogue Not Sure
Escape	Escape Chevrolet	Escape Ford	Escape Honda	Escape Nissan	Escape Toyota	Escape Not Sure
Rav4	Rav4 Chevrolet	Rav4 Ford	Rav4 Honda	Rav4 Nissan	Rav4 Toyota	Rav4 Not Sure

16. What has been your experience with each of the following social media sites in the past month?

	Not visited	Visited-computer	Visited-mobile	Posted/shared content	Responded to offer
Twitter	*What has been your experience with each of the following social media sites in the past month? Twitter Not visited	Twitter Visited-computer	Twitter Visited-mobile	Twitter Posted/shared content	Twitter Responded to offer
Facebook	Facebook Not visited	Facebook Visited-computer	Facebook Visited-mobile	Facebook Posted/shared content	Facebook Responded to offer
Any online streaming video (YouTube, etc.)	Any online streaming video (YouTube, etc.) Not visited	Any online streaming video (YouTube, etc.) Visited-computer	Any online streaming video (YouTube, etc.) Visited-mobile	Any online streaming video (YouTube, etc.) Posted/shared content	Any online streaming video (YouTube, etc.) Responded to offer
Any online streaming music service (Pandora, etc.)	Any online streaming music service (Pandora, etc.) Not visited	Any online streaming music service (Pandora, etc.) Visited-computer	Any online streaming music service (Pandora, etc.) Visited-mobile	Any online streaming music service (Pandora, etc.) Posted/shared content	Any online streaming music service (Pandora, etc.) Responded to offer
Any online streaming radio (live)	Any online streaming radio (live) Not visited	Any online streaming radio (live) Visited-computer	Any online streaming radio (live) Visited-mobile	Any online streaming radio (live) Posted/shared content	Any online streaming radio (live) Responded to offer
Any online streaming radio (podcasts)	Any online streaming radio (podcasts) Not visited	Any online streaming radio (podcasts) Visited-computer	Any online streaming radio (podcasts) Visited-mobile	Any online streaming radio (podcasts) Posted/shared content	Any online streaming radio (podcasts) Responded to offer
Tumblr	Tumblr Not visited	Tumblr Visited-computer	Tumblr Visited-mobile	Tumblr Posted/shared content	Tumblr Responded to offer
Stumbleupon	Stumbleupon Not visited	Stumbleupon Visited-computer	Stumbleupon Visited-mobile	Stumbleupon Posted/shared content	Stumbleupon Responded to offer
Email	Email Not visited	Email Visited-computer	Email Visited-mobile	Email Posted/shared content	Email Responded to offer
Other	Other Not visited	Other Visited-computer	Other Visited-mobile	Other Posted/shared content	Other Responded to offer

Other (please specify)

17. What is your age group?

What is your age group? Under 18

30+

18. What is your enrollment status?

What is your enrollment status? Freshman

Sophmore

Junior

Senior

Graduate student

Faculty

Other

19. What is your gender?

What is your gender? Male

Female

20. With which race or ethnic group do you identify?

With which race or ethnic group do you identify? African-American/Black Asian/Pacific Islander Latino/Hispanic	Native American/Alaska Native White/Caucasian Other
Other (please specify)

21. Please provide your UTA email address to receive info about a special upcoming automotive event on campus.

Please provide your UTA email address to receive info about a special upcoming automotive event on campus.

22. If you were given a code number, please select it from the following list.

If you were given a code number, please select it from the following list. 1

2011 Campus Automotive SurveyExit this survey

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2011 Campus Automotive Survey
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