2010 Owner Survey
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THE SHOPPING EXPERIENCE

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Greetings, friends.

Co-op workers and the board of trustees need your input to understand the direction in which you want the co-op to go.

All answers are confidential and will be used by workers and the board of trustees to improve our services.

How many stores do you regularly shop for your grocery needs?

How many stores do you regularly shop for your grocery needs? 1

3 or more

At what store do you most frequently shop for groceries? (please check ONE)

At what store do you most frequently shop for groceries? (please check ONE) Central Co-op

QFC

Safeway

Trader Joe's

PCC Natural Markets

Whole Foods

Red Apple

Other (please specify)

What do you like about the store you checked in question two above? (check ALL that apply)

What do you like about the store you checked in question two above? (check ALL that apply) Location / convenience

Selection / variety

Knowledgeable workers

Hours of operation

Customer service

Quality / freshness

Pricing / affordability

Store cleanliness

Store values

Organic / sustainable goods

Family oriented / kid friendly

Welcoming community

Other (please specify)

Please rate Central Co-op on each of these attributes, from 5 (highest rating) to 1 (lowest)

	highest				lowest
Location / convenience	Please rate Central Co-op on each of these attributes, from 5 (highest rating) to 1 (lowest) Location / convenience highest	Location / convenience	Location / convenience	Location / convenience	Location / convenience lowest
Selection / variety	Selection / variety highest	Selection / variety	Selection / variety	Selection / variety	Selection / variety lowest
Knowledgeable workers	Knowledgeable workers highest	Knowledgeable workers	Knowledgeable workers	Knowledgeable workers	Knowledgeable workers lowest
Hours of operation	Hours of operation highest	Hours of operation	Hours of operation	Hours of operation	Hours of operation lowest
Customer service	Customer service highest	Customer service	Customer service	Customer service	Customer service lowest
Quality / freshness	Quality / freshness highest	Quality / freshness	Quality / freshness	Quality / freshness	Quality / freshness lowest
Pricing / affordability	Pricing / affordability highest	Pricing / affordability	Pricing / affordability	Pricing / affordability	Pricing / affordability lowest
Store cleanliness	Store cleanliness highest	Store cleanliness	Store cleanliness	Store cleanliness	Store cleanliness lowest
Store values	Store values highest	Store values	Store values	Store values	Store values lowest
Organic / sustainable goods	Organic / sustainable goods highest	Organic / sustainable goods	Organic / sustainable goods	Organic / sustainable goods	Organic / sustainable goods lowest
Family oriented / kid friendly	Family oriented / kid friendly highest	Family oriented / kid friendly	Family oriented / kid friendly	Family oriented / kid friendly	Family oriented / kid friendly lowest
Welcoming community	Welcoming community highest	Welcoming community	Welcoming community	Welcoming community	Welcoming community lowest

Other (please specify)

Please rate the importance of these products to your household, from 5 (very important) to 1 (not important)

	very important				not important
Sustainably harvested foods	Please rate the importance of these products to your household, from 5 (very important) to 1 (not important) Sustainably harvested foods very important	Sustainably harvested foods	Sustainably harvested foods	Sustainably harvested foods	Sustainably harvested foods not important
Organically grown produce	Organically grown produce very important	Organically grown produce	Organically grown produce	Organically grown produce	Organically grown produce not important
Local produce	Local produce very important	Local produce	Local produce	Local produce	Local produce not important
Locally produced goods	Locally produced goods very important	Locally produced goods	Locally produced goods	Locally produced goods	Locally produced goods not important
Fairly traded products	Fairly traded products very important	Fairly traded products	Fairly traded products	Fairly traded products	Fairly traded products not important
Cruelty-free products	Cruelty-free products very important	Cruelty-free products	Cruelty-free products	Cruelty-free products	Cruelty-free products not important
Affordably priced foods	Affordably priced foods very important	Affordably priced foods	Affordably priced foods	Affordably priced foods	Affordably priced foods not important
Prepared / ready-to-eat foods	Prepared / ready-to-eat foods very important	Prepared / ready-to-eat foods	Prepared / ready-to-eat foods	Prepared / ready-to-eat foods	Prepared / ready-to-eat foods not important
GMO-free products	GMO-free products very important	GMO-free products	GMO-free products	GMO-free products	GMO-free products not important
Meat	Meat very important	Meat	Meat	Meat	Meat not important
Grass-fed beef	Grass-fed beef very important	Grass-fed beef	Grass-fed beef	Grass-fed beef	Grass-fed beef not important
Antibiotic- / hormone-free dairy and meat	Antibiotic- / hormone-free dairy and meat very important	Antibiotic- / hormone-free dairy and meat	Antibiotic- / hormone-free dairy and meat	Antibiotic- / hormone-free dairy and meat	Antibiotic- / hormone-free dairy and meat not important
Free-range poultry and eggs	Free-range poultry and eggs very important	Free-range poultry and eggs	Free-range poultry and eggs	Free-range poultry and eggs	Free-range poultry and eggs not important
Seafood	Seafood very important	Seafood	Seafood	Seafood	Seafood not important
Sustainably harvested seafood	Sustainably harvested seafood very important	Sustainably harvested seafood	Sustainably harvested seafood	Sustainably harvested seafood	Sustainably harvested seafood not important
Herbal and homeopathic remedies	Herbal and homeopathic remedies very important	Herbal and homeopathic remedies	Herbal and homeopathic remedies	Herbal and homeopathic remedies	Herbal and homeopathic remedies not important
Natural beauty aids	Natural beauty aids very important	Natural beauty aids	Natural beauty aids	Natural beauty aids	Natural beauty aids not important
Beer and wine	Beer and wine very important	Beer and wine	Beer and wine	Beer and wine	Beer and wine not important
Bulk selections	Bulk selections very important	Bulk selections	Bulk selections	Bulk selections	Bulk selections not important
Vegan foods (no animal products)	Vegan foods (no animal products) very important	Vegan foods (no animal products)	Vegan foods (no animal products)	Vegan foods (no animal products)	Vegan foods (no animal products) not important
Vegetarian foods	Vegetarian foods very important	Vegetarian foods	Vegetarian foods	Vegetarian foods	Vegetarian foods not important
Raw foods	Raw foods very important	Raw foods	Raw foods	Raw foods	Raw foods not important
Kosher foods	Kosher foods very important	Kosher foods	Kosher foods	Kosher foods	Kosher foods not important
Halal foods	Halal foods very important	Halal foods	Halal foods	Halal foods	Halal foods not important
Low-fat foods	Low-fat foods very important	Low-fat foods	Low-fat foods	Low-fat foods	Low-fat foods not important
Low-carb / low-glycemic index foods	Low-carb / low-glycemic index foods very important	Low-carb / low-glycemic index foods	Low-carb / low-glycemic index foods	Low-carb / low-glycemic index foods	Low-carb / low-glycemic index foods not important
Gluten- / wheat-free foods	Gluten- / wheat-free foods very important	Gluten- / wheat-free foods	Gluten- / wheat-free foods	Gluten- / wheat-free foods	Gluten- / wheat-free foods not important
Other allergy-specific foods	Other allergy-specific foods very important	Other allergy-specific foods	Other allergy-specific foods	Other allergy-specific foods	Other allergy-specific foods not important
Other	Other very important	Other	Other	Other	Other not important

Other (please specify)

What products could we add to better meet your needs?

Does anyone in your household have special dietary needs?

Does anyone in your household have special dietary needs? Yes

If yes, please describe:

Please rate your overall experience at Central Co-op

	excellent	good	neutral	fair	poor
Cleanliness	Please rate your overall experience at Central Co-op Cleanliness excellent	Cleanliness good	Cleanliness neutral	Cleanliness fair	Cleanliness poor
Accuracy of checkout	Accuracy of checkout excellent	Accuracy of checkout good	Accuracy of checkout neutral	Accuracy of checkout fair	Accuracy of checkout poor
Speed of checkout	Speed of checkout excellent	Speed of checkout good	Speed of checkout neutral	Speed of checkout fair	Speed of checkout poor
Number of checkstands open	Number of checkstands open excellent	Number of checkstands open good	Number of checkstands open neutral	Number of checkstands open fair	Number of checkstands open poor
Staffing level	Staffing level excellent	Staffing level good	Staffing level neutral	Staffing level fair	Staffing level poor
Convenient store hours	Convenient store hours excellent	Convenient store hours good	Convenient store hours neutral	Convenient store hours fair	Convenient store hours poor
Products in stock	Products in stock excellent	Products in stock good	Products in stock neutral	Products in stock fair	Products in stock poor
Sale item selection	Sale item selection excellent	Sale item selection good	Sale item selection neutral	Sale item selection fair	Sale item selection poor
Store layout	Store layout excellent	Store layout good	Store layout neutral	Store layout fair	Store layout poor
Parking	Parking excellent	Parking good	Parking neutral	Parking fair	Parking poor
Customer service	Customer service excellent	Customer service good	Customer service neutral	Customer service fair	Customer service poor
Product selection	Product selection excellent	Product selection good	Product selection neutral	Product selection fair	Product selection poor
Pricing / affordability	Pricing / affordability excellent	Pricing / affordability good	Pricing / affordability neutral	Pricing / affordability fair	Pricing / affordability poor
Product quality	Product quality excellent	Product quality good	Product quality neutral	Product quality fair	Product quality poor
Overall shopping experience	Overall shopping experience excellent	Overall shopping experience good	Overall shopping experience neutral	Overall shopping experience fair	Overall shopping experience poor

Please choose the best description of the overall ambiance and feel of the co-op:

Please choose the best description of the overall ambiance and feel of the co-op: Warm and comfortable

Orderly and efficient

Cluttered and chaotic

Cold and sterile

Other (please specify)

Please rate our co-op workers

	excellent	good	neutral	fair	poor
Easy to identify	Please rate our co-op workers Easy to identify excellent	Easy to identify good	Easy to identify neutral	Easy to identify fair	Easy to identify poor
Helpful / ready to assist	Helpful / ready to assist excellent	Helpful / ready to assist good	Helpful / ready to assist neutral	Helpful / ready to assist fair	Helpful / ready to assist poor
Knowledgeable	Knowledgeable excellent	Knowledgeable good	Knowledgeable neutral	Knowledgeable fair	Knowledgeable poor
Efficient	Efficient excellent	Efficient good	Efficient neutral	Efficient fair	Efficient poor

What can our workers do to improve customer service?

Please rate your experience in these departments (leave blank if you do not shop in the department)

	excellent	good	neutral	fair	poor
Floral	Please rate your experience in these departments (leave blank if you do not shop in the department) Floral excellent	Floral good	Floral neutral	Floral fair	Floral poor
Produce	Produce excellent	Produce good	Produce neutral	Produce fair	Produce poor
Deli / prepared foods	Deli / prepared foods excellent	Deli / prepared foods good	Deli / prepared foods neutral	Deli / prepared foods fair	Deli / prepared foods poor
Coffee / juice bar	Coffee / juice bar excellent	Coffee / juice bar good	Coffee / juice bar neutral	Coffee / juice bar fair	Coffee / juice bar poor
Dairy	Dairy excellent	Dairy good	Dairy neutral	Dairy fair	Dairy poor
Specialty cheese	Specialty cheese excellent	Specialty cheese good	Specialty cheese neutral	Specialty cheese fair	Specialty cheese poor
Packaged cheese	Packaged cheese excellent	Packaged cheese good	Packaged cheese neutral	Packaged cheese fair	Packaged cheese poor
Meat and seafood	Meat and seafood excellent	Meat and seafood good	Meat and seafood neutral	Meat and seafood fair	Meat and seafood poor
Bulk foods	Bulk foods excellent	Bulk foods good	Bulk foods neutral	Bulk foods fair	Bulk foods poor
Bulk herbs	Bulk herbs excellent	Bulk herbs good	Bulk herbs neutral	Bulk herbs fair	Bulk herbs poor
Refrigerated goods (excluding cheese)	Refrigerated goods (excluding cheese) excellent	Refrigerated goods (excluding cheese) good	Refrigerated goods (excluding cheese) neutral	Refrigerated goods (excluding cheese) fair	Refrigerated goods (excluding cheese) poor
Bread	Bread excellent	Bread good	Bread neutral	Bread fair	Bread poor
Frozen food	Frozen food excellent	Frozen food good	Frozen food neutral	Frozen food fair	Frozen food poor
Beer and wine	Beer and wine excellent	Beer and wine good	Beer and wine neutral	Beer and wine fair	Beer and wine poor
Housewares / gifts / books	Housewares / gifts / books excellent	Housewares / gifts / books good	Housewares / gifts / books neutral	Housewares / gifts / books fair	Housewares / gifts / books poor
Baby care	Baby care excellent	Baby care good	Baby care neutral	Baby care fair	Baby care poor
Beauty and body care	Beauty and body care excellent	Beauty and body care good	Beauty and body care neutral	Beauty and body care fair	Beauty and body care poor
Health and wellness	Health and wellness excellent	Health and wellness good	Health and wellness neutral	Health and wellness fair	Health and wellness poor
Grocery (packaged / canned goods)	Grocery (packaged / canned goods) excellent	Grocery (packaged / canned goods) good	Grocery (packaged / canned goods) neutral	Grocery (packaged / canned goods) fair	Grocery (packaged / canned goods) poor
Pet care	Pet care excellent	Pet care good	Pet care neutral	Pet care fair	Pet care poor

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2010 Owner SurveyExit this survey

THE SHOPPING EXPERIENCE

How many stores do you regularly shop for your grocery needs?

At what store do you most frequently shop for groceries? (please check ONE)

What do you like about the store you checked in question two above? (check ALL that apply)

Please rate Central Co-op on each of these attributes, from 5 (highest rating) to 1 (lowest)

Please rate the importance of these products to your household, from 5 (very important) to 1 (not important)

What products could we add to better meet your needs?

Does anyone in your household have special dietary needs?

Please rate your overall experience at Central Co-op

Please choose the best description of the overall ambiance and feel of the co-op:

Please rate our co-op workers

Please rate your experience in these departments (leave blank if you do not shop in the department)

2010 Owner Survey
Exit this survey