TRAFFIC SURVEY
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WLRN Traffic Survey
Traffic reports, do we need them?
1
. How important to you are traffic reports on the radio?
Not at All
Somewhat important
Very important
Vital
How important to you are traffic reports on the radio?
2
. How important to you are the traffic reports you hear on WLRN?
Not at All
Somewhat important
Very important
Vital
How important to you are the traffic reports you hear on WLRN?
3
. How accurate do you find our traffic reports to be?
Not at all
Somewhat accurate
Very accurate
Dead on
How accurate do you find our traffic reports to be?
4
. Which reports are most important to you?
Morning
Midday
Afternoon
All equal
Which reports are most important to you?
5
. If WLRN no longer aired traffic reports, where do you think you would get your traffic information?
From an AM radio station
From another FM station
On the internet
Would not bother with traffic reports
If WLRN no longer aired traffic reports, where do you think you would get your traffic information?
6
. If WLRN no longer aired traffic reports would you be less or more likely to listen to the station?
Much less likely
Somewhat less likely
More likely
Would not change my listening habits
If WLRN no longer aired traffic reports would you be less or more likely to listen to the station?
7
. If WLRN no longer aired traffic reports, how would you feel about the change?
Very upset
Somewhat upset
Neutral
Pleased
If WLRN no longer aired traffic reports, how would you feel about the change?
8
. Additional comments.
Additional comments.
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