What is a Value Proposition?

1. Welcome to Futurecurve's Value Proposition survey

This short survey should take no longer than 2 minutes to complete.

Please answer each question from one perspective throughout e.g. corporate, key account, product/service/solution/offering, business line or unit, etc.

You can have more than one answer for most questions.

1. What is a value proposition?

What is a value proposition? Key benefits

Market positioning

Messaging

Unique selling points (USP)

Differentiation

Other (please specify)

2. Why do you need a value proposition?

Why do you need a value proposition? Obtain better leads

Convert more sales

Pursue the right opportunity

Reduce your cost of sale

Deploy the right sales people

Increase customer loyalty and retention

Increase profits

Avoid discounting

Other (please specify)

3. Whose responsibility is it to create your value proposition?

Whose responsibility is it to create your value proposition? Board/senior management

Sales

Marketing

Business development

Product/Service/Solution owners

Strategy group

Other (please specify)

4. Is having a value proposition a key part of your organisation's strategy?

Is having a value proposition a key part of your organisation's strategy? Yes

Other (please specify)

5. Where does having a value proposition fit in the scale of importance in your organisation?

Where does having a value proposition fit in the scale of importance in your organisation? Very important

Quite important

Somewhat important

Not important

6. What organisations have a great value proposition and why?
Please list organisation names and examples of why their value proposition is good.

What organisations have a great value proposition and why? Please list organisation names and examples of why their value proposition is good.

7. Any other comments or observations you would like to share?

Any other comments or observations you would like to share?

8. Please leave us your contact details (not compulsory). We use this for analysis purposes and to send you the results.

We promise never to pass your details on to other companies or individuals outside of Futurecurve.

Please leave us your contact details (not compulsory). We use this for analysis purposes and to send you the results. We promise never to pass your details on to other companies or individuals outside of Futurecurve. Name:
Company:
Address:
Address 2:
City/Town:
State:
ZIP/Postal Code:
Country:
Email Address:
Phone Number:

9. Would you like us to send you a summary of the findings in Autumn 2009?

Would you like us to send you a summary of the findings in Autumn 2009? Yes

Thank you for taking the time to complete this survey. We appreciate your input.

Kind regards
Cindy

cindy.barnes@futurecurve.com
www.futurecurve.com
+44 (0)1628 487 708
UK

1. Welcome to Futurecurve's Value Proposition survey

1. What is a value proposition?

2. Why do you need a value proposition?

3. Whose responsibility is it to create your value proposition?

4. Is having a value proposition a key part of your organisation's strategy?

5. Where does having a value proposition fit in the scale of importance in your organisation?

6. What organisations have a great value proposition and why?Please list organisation names and examples of why their value proposition is good.

7. Any other comments or observations you would like to share?

8. Please leave us your contact details (not compulsory). We use this for analysis purposes and to send you the results. We promise never to pass your details on to other companies or individuals outside of Futurecurve.

9. Would you like us to send you a summary of the findings in Autumn 2009?

6. What organisations have a great value proposition and why?
Please list organisation names and examples of why their value proposition is good.

8. Please leave us your contact details (not compulsory). We use this for analysis purposes and to send you the results.

We promise never to pass your details on to other companies or individuals outside of Futurecurve.