Hello. We are a student team from the Kogod School of Business at American University located in Washington, D.C. We are conducting an online survey about a new telecom service and we would like you to fill a survey consisting of a few questions about cell-phone usage and online search habits. We appreciate your helping us in our project as it would provide us with valuable inputs in meeting your needs better. The entire survey should not take more than a few minutes. Rest assured also that individual responses will be kept confidential as we only analyze overall statistical data.

1. Do you use currently use any Internet search sites?

Do you use currently use any Internet search sites? Yes

2. Which Internet search site(s) do you visit at least once a week using your desktop/laptop? (Click on all that apply)

Which Internet search site(s) do you visit at least once a week using your desktop/laptop? (Click on all that apply) Google

Yahoo

MSN

Ask.com

AOL

Other (please specify)

3. In the past week how many unique visits did you make in total to all the search engines which you use?

In the past week how many unique visits did you make in total to all the search engines which you use? None

1-4

5-9

10-20

21 or more

Don't know/ Not sure

Prefer not to respond

4. Please indicate approximately how many times you used a search engine in the past week for each of the following by selecting the appropriate response.

	None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know
a. To look up national or international news	Please indicate approximately how many times you used a search engine in the past week for each of the following by selecting the appropriate response. a. To look up national or international news None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know
b. To find business addresses, phone numbers and driving directions	b. To find business addresses, phone numbers and driving directions None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know
c. To look up weather or traffic reports.	c. To look up weather or traffic reports. None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know
d. To look up sports scores or results	d. To look up sports scores or results None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know
e. To look up stock and financial information	e. To look up stock and financial information None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know
f. To look up information on restaurant or bars	f. To look up information on restaurant or bars None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know
g. To look up movie, concerts or theater information	g. To look up movie, concerts or theater information None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know
h. To look up travel and tourism information	h. To look up travel and tourism information None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know
i. To look up information on careers and job opportunities	i. To look up information on careers and job opportunities None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know
j. Other uses	j. Other uses None	1-3 Times	4-6 Times	7-10 Times	11-20 Times	21 or more times	Don't Know

5. Do you use currently own a cell phone or Personal Digital assistant (PDA)?

Do you use currently own a cell phone or Personal Digital assistant (PDA)? Yes

6. Does your cell phone or PDA have search capabilities?

Does your cell phone or PDA have search capabilities? Yes

Do Not own Cell Phone / PDA

7. In the past week how many unique visits did you make in total to all the search sites which you use on your cell phone?

In the past week how many unique visits did you make in total to all the search sites which you use on your cell phone? None

1-4

5-9

10-20

21 or more

Don't know/ Not sure

Prefer not to respond

Do not own Cell phone/PDA

We would now like you to read the following paragraph that describes a new service that will soon be available in your area. Please take a few minutes to read it and then we will ask you a few more questions.

The Voice-and-Visual mobile service (VVMS) enables people to use voice commands to say what they want and see the answers on their PC or mobile phone’s screen. The new service uses Global Positioning System (GPS) capabilities to identify the caller’s location, yielding results that are significantly more relevant. For example, a person can “call” the Web on a mobile phone and say, for example, “movies” and the software will recognize where the person is located and send to that mobile phone’s screen a list of the theaters closest to that location and what is showing there. VVMS will also offer the ability to purchase tickets or make restaurant reservations from a mobile phone or PDA and share the information with others via a text message.

8. How important would each of the following be in your decision to adopt the new VVMS feature?

	5 - Extremely Important	4	3	2	1 - Of No Importance
a. Ability to see a demonstration of how it works before adopting.	How important would each of the following be in your decision to adopt the new VVMS feature? a. Ability to see a demonstration of how it works before adopting. 5 - Extremely Important	4	3	2	1 - Of No Importance
b. Reliability of the Voice Recognition	b. Reliability of the Voice Recognition 5 - Extremely Important	4	3	2	1 - Of No Importance
c. Accuracy of the GPS	c. Accuracy of the GPS 5 - Extremely Important	4	3	2	1 - Of No Importance
d. Speed of the results	d. Speed of the results 5 - Extremely Important	4	3	2	1 - Of No Importance
e. Ability to use it while on-the-go (for e.g. while driving or while using public transportation)	e. Ability to use it while on-the-go (for e.g. while driving or while using public transportation) 5 - Extremely Important	4	3	2	1 - Of No Importance
f. Direct connections (transfers) to selected vendors found in searches	f. Direct connections (transfers) to selected vendors found in searches 5 - Extremely Important	4	3	2	1 - Of No Importance
g. Ability to make restaurant reservations instantly	g. Ability to make restaurant reservations instantly 5 - Extremely Important	4	3	2	1 - Of No Importance
h. Ability to purchase movie or concert tickets instantly	h. Ability to purchase movie or concert tickets instantly 5 - Extremely Important	4	3	2	1 - Of No Importance
i. Ease of Use	i. Ease of Use 5 - Extremely Important	4	3	2	1 - Of No Importance
j. Cost of using the service	j. Cost of using the service 5 - Extremely Important	4	3	2	1 - Of No Importance
k. Hands-free nature of the service	k. Hands-free nature of the service 5 - Extremely Important	4	3	2	1 - Of No Importance
l. Privacy and security of the service	l. Privacy and security of the service 5 - Extremely Important	4	3	2	1 - Of No Importance

9. Assuming any reservations you have about the reliability, accuracy and cost etc are resolved and your cell phone has the above VVMS capability, how likely would you be to use it for each for the following?

	5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
a. To look up national or international news	Assuming any reservations you have about the reliability, accuracy and cost etc are resolved and your cell phone has the above VVMS capability, how likely would you be to use it for each for the following? a. To look up national or international news 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
b. To find business addresses, phone numbers and driving directions	b. To find business addresses, phone numbers and driving directions 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
c. To look up weather or traffic reports.	c. To look up weather or traffic reports. 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
d. To look up sports scores or results	d. To look up sports scores or results 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
e. To look up stock and financial information	e. To look up stock and financial information 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
f. To look up information on restaurant or bars	f. To look up information on restaurant or bars 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
g. To make reservations for restaurants	g. To make reservations for restaurants 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
h. To look up movie, concerts or theater information	h. To look up movie, concerts or theater information 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
i. To buy tickets for movies, concerts or theater	i. To buy tickets for movies, concerts or theater 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
j. To look up travel and tourism information	j. To look up travel and tourism information 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
k. To buy tickets for travel and tourism	k. To buy tickets for travel and tourism 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.
l. Other uses	l. Other uses 5 - Would definitely use VVMS to do this.	4	3	2	1 - Would never use VVMS to do this.

10. Assuming that it would initially cost a one-time fee of $9.95 to download the VVMS software to your cell phone and $4.95 per month for unlimited usage, how likely are you to use this feature?

Assuming that it would initially cost a one-time fee of $9.95 to download the VVMS software to your cell phone and $4.95 per month for unlimited usage, how likely are you to use this feature? 10 - Definitely would use the VVMS feature

1 - Definitely would not use the VVMS feature.

11. Please indicate your gender.

Please indicate your gender. Female

Male

Prefer not to respond

12. Which of the following categories includes your age?

Which of the following categories includes your age? 16 years or under

17 to 22

23-27

28-34

35-44

45-54

55 or older

Prefer not to respond

13. Please indicate the number of years of education you have completed.

Please indicate the number of years of education you have completed. 12 years or less (high school)

13-15 years

16 years (Bachelors)

17 or more

14. Please indicate your total annual household income for 2007.

Please indicate your total annual household income for 2007. Less than $25,000

$25,000 to $49,999

$50,000 to $74,999.

$75,000 to $99,999.

$100,000 to $149,999.

$150,000 or greater.

Prefer not to respond

1. Do you use currently use any Internet search sites?

2. Which Internet search site(s) do you visit at least once a week using your desktop/laptop? (Click on all that apply)

3. In the past week how many unique visits did you make in total to all the search engines which you use?

4. Please indicate approximately how many times you used a search engine in the past week for each of the following by selecting the appropriate response.

5. Do you use currently own a cell phone or Personal Digital assistant (PDA)?

6. Does your cell phone or PDA have search capabilities?

7. In the past week how many unique visits did you make in total to all the search sites which you use on your cell phone?

8. How important would each of the following be in your decision to adopt the new VVMS feature?

9. Assuming any reservations you have about the reliability, accuracy and cost etc are resolved and your cell phone has the above VVMS capability, how likely would you be to use it for each for the following?

10. Assuming that it would initially cost a one-time fee of $9.95 to download the VVMS software to your cell phone and $4.95 per month for unlimited usage, how likely are you to use this feature?

11. Please indicate your gender.

12. Which of the following categories includes your age?

13. Please indicate the number of years of education you have completed.

14. Please indicate your total annual household income for 2007.

15. Approximately, how many cell phone/PDA minutes did you use last month?