Louis Vuitton
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1. Default Section
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1
. Are you a man or a woman?
Are you a man or a woman?
Man
Woman
2
. How old are you?
How old are you?
3
. What is your household income?
What is your household income?
< 20000€
< 50000€
< 100000€
> 100000€
4
. What is your profession?
What is your profession?
5
. Do you have a Louis Vuitton bag?
Do you have a Louis Vuitton bag?
Yes
No
6
. If you have a Louis Vuitton bag, how much did you pay for it?
If you have a Louis Vuitton bag, how much did you pay for it?
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7
. Please give us 3 key words that suit the best to Louis Vuitton
Please give us 3 key words that suit the best to Louis Vuitton
8
. Please rate the following sentences from 1 (strongly disagree) to 5 (strongly agree)
1
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4
5
I buy a Louis Vuitton bag because it says something about me and my values
Please rate the following sentences from 1 (strongly disagree) to 5 (strongly agree) I buy a Louis Vuitton bag because it says something about me and my values 1
2
3
4
5
I buy a Louis Vuitton bag because i know it will last longer
I buy a Louis Vuitton bag because i know it will last longer 1
2
3
4
5
I'd rather buy a limited edition than a classic bag
I'd rather buy a limited edition than a classic bag 1
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5
I buy a LV bag because according to me it is the most beautifuly designed brand
I buy a LV bag because according to me it is the most beautifuly designed brand 1
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5
Buying a LV bag is more a way to differenciate than to identify to a social group
Buying a LV bag is more a way to differenciate than to identify to a social group 1
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5
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9
. Is the price more a break or an incentive for you in the perspective of buying a Louis Vuitton bag?
Is the price more a break or an incentive for you in the perspective of buying a Louis Vuitton bag?
Definitely a break
More a break
Neutral
More an incentive
Definitely an incentive
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10
. Please answer the following questions
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5
How important is the uniqueness criteria in the purchase decision making? (not important: 1, very important: 5)
Please answer the following questions How important is the uniqueness criteria in the purchase decision making? (not important: 1, very important: 5) 1
2
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4
5
To what extent would you say that buying a LV bag is a pleasure for you? (not a pleasure: 1, great pleasure: 5)
To what extent would you say that buying a LV bag is a pleasure for you? (not a pleasure: 1, great pleasure: 5) 1
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5
If you were to live in a country where the LV brand would be unknown, would you still buy LV bag? (definitely no: 1, definitely yes: 5)
If you were to live in a country where the LV brand would be unknown, would you still buy LV bag? (definitely no: 1, definitely yes: 5) 1
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How important is the quality of the bag in your purchasing decision? (not important: 1, very important: 5)
How important is the quality of the bag in your purchasing decision? (not important: 1, very important: 5) 1
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5
Do you have the feeling to belong to a particular social group while carrying a LV bag? (Definitely no: 1, definitely yes: 5)
Do you have the feeling to belong to a particular social group while carrying a LV bag? (Definitely no: 1, definitely yes: 5) 1
2
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5
Do you prefer buying a unique LV bag that nobody except very few people can identify as a LV bag or a well known LV bag? (unique: 1, well known:5)
Do you prefer buying a unique LV bag that nobody except very few people can identify as a LV bag or a well known LV bag? (unique: 1, well known:5) 1
2
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5
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