AFP Questionnaire
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1. How do you define nonprofit brand? (1-Strongly Disagree - 5-Strongly Agree)

 Strongly DisagreeSomewhat DisagreeNeither Agree or DisagreeAgreeStrongly Agree
The alignment of mission, communications and development activities.
The visual identity of your organization to aid in promotion and fundraising.
What your organization stands for in the minds and hearts of its partners and participants.
The daily expression of your purpose and a way to communicate your brand promise to stakeholders and develop long term relationships.
The consistent visual, verbal and graphic presentation of your organization to position yourself in the community.
Your organization's commitment to consistently deliver on who you are, what you stand for and your unique benefits.
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2. How important is your brand to your organization's success? (1-Not Important - 5-Extremely Important)

 Not ImportantNot Very ImportantSomewhat ImportantVery ImportantExtremely Important
Importance:
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3. Who has responsibility for building and managing your organization's brand?

 Please rank all choices in order from Most Responsibility (1) to Least Responsibility (5). If an answer choice does not apply to your organization, please select "Not Applicable."
Marketing and communications team
Graphic designer
Fundraising team
Senior leadership, including the board
Whole organization
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4. Has the building and managing of your brand grown in importance over the past 3 years?

 33%