Distant Light Russia Brand and Reputation
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1. Default Section
1
. What one word comes to mind when you think about Russia?
What one word comes to mind when you think about Russia?
2
. What one word comes to mind when you think about the USA?
What one word comes to mind when you think about the USA?
3
. What one word comes to mind when you think about China?
What one word comes to mind when you think about China?
4
. What one word comes to mind when you think about Great Britain?
What one word comes to mind when you think about Great Britain?
5
. What one word comes to mind when you think about Italy?
What one word comes to mind when you think about Italy?
6
. How often do you think about Russia?
How often do you think about Russia?
A) Almost every day
B) At least once a week
C)At least once a month
D) At least once a year
E) Almost never
7
. How often do you think about China?
How often do you think about China?
A) Almost every day
B) At least once a week
C)At least once a month
D) At least once a year
E) Almost never
8
. How often do you think about Italy?
How often do you think about Italy?
A) Almost every day
B) At least once a week
C)At least once a month
D) At least once a year
E) Almost never
9
. ) How often do you think about Great Britain?
) How often do you think about Great Britain?
A) Almost every day
B) At least once a week
C)At least once a month
D) At least once a year
E) Almost never
10
. Please evaluate the following events in terms of how they would affect your view of Russia.
Very Positive
Positive
No Effect
Negative
Extremely Negative
A) Russia Invades Estonia
Please evaluate the following events in terms of how they would affect your view of Russia. A) Russia Invades Estonia Very Positive
Positive
No Effect
Negative
Extremely Negative
B) Russia Develops and Shares Carbon Emission Reduction Technique
B) Russia Develops and Shares Carbon Emission Reduction Technique Very Positive
Positive
No Effect
Negative
Extremely Negative
C) Moscow Hosts Olympic games
C) Moscow Hosts Olympic games Very Positive
Positive
No Effect
Negative
Extremely Negative
D) Moscow Fashion Week becomes more glamorous thna Paris or New York Fashion Week
D) Moscow Fashion Week becomes more glamorous thna Paris or New York Fashion Week Very Positive
Positive
No Effect
Negative
Extremely Negative
D) Moscow Hosts MTV Awards
D) Moscow Hosts MTV Awards Very Positive
Positive
No Effect
Negative
Extremely Negative
E) Russia Takes lead in Global disarmament Talks
E) Russia Takes lead in Global disarmament Talks Very Positive
Positive
No Effect
Negative
Extremely Negative
F) Russian Film Wins Oscar for best Foreign Film
F) Russian Film Wins Oscar for best Foreign Film Very Positive
Positive
No Effect
Negative
Extremely Negative
G) 5 of 10 Top I-phone Applets produced in Russia
G) 5 of 10 Top I-phone Applets produced in Russia Very Positive
Positive
No Effect
Negative
Extremely Negative
H) Average pay for Russian Women exceeds that for Men
H) Average pay for Russian Women exceeds that for Men Very Positive
Positive
No Effect
Negative
Extremely Negative
I) The Russian Ruble Strengthens 20% against the US dollar
I) The Russian Ruble Strengthens 20% against the US dollar Very Positive
Positive
No Effect
Negative
Extremely Negative
J) The Institute for Islamic Democracy opens in Chechen Capital Grozny
J) The Institute for Islamic Democracy opens in Chechen Capital Grozny Very Positive
Positive
No Effect
Negative
Extremely Negative
K) Russia leads effort for deep and massive sanctions against Iran
K) Russia leads effort for deep and massive sanctions against Iran Very Positive
Positive
No Effect
Negative
Extremely Negative
L) Russia offers troops to aid NATO forces in Afghanistan
L) Russia offers troops to aid NATO forces in Afghanistan Very Positive
Positive
No Effect
Negative
Extremely Negative
M) Alcoholism is reported to reduce Russian life span by 15 years
M) Alcoholism is reported to reduce Russian life span by 15 years Very Positive
Positive
No Effect
Negative
Extremely Negative
11
. About how often do you use social media?
About how often do you use social media?
A) Almost daily
B) At least Once a week
C) At least once a month
D) Hardly Ever
E) Never
12
. Which one of the following social media sites do you use?
Which one of the following social media sites do you use?
A) Facebook
B) Twitter
C) MySpace
D) Orkut
E) It's A Small World
13
. Which of the following do you most rely on for news?
Which of the following do you most rely on for news?
A) Word of mouth
B) TV/Radio
C) Print Media (newspapers, Magazines, Journals)
D) Internet (News sites, Blogs)
F) Social Media
14
. Which of the following type of media do yo think is most important in forming opinion among young people?
Which of the following type of media do yo think is most important in forming opinion among young people?
A) Friends and Family
B) TV/Radio
C) Print Media
D) Internet (News Sites, Blogs,
E) Social media
15
. Please rate the following in terms of how effective they would be in motivating you towards social activism (e.g. to collect petitions, write letters to your congressman, join in a boycott, etc.)
Very Effective
Effective
Moderately Effective
No Effect
A) The Experience of Friends or Family
Please rate the following in terms of how effective they would be in motivating you towards social activism (e.g. to collect petitions, write letters to your congressman, join in a boycott, etc.) A) The Experience of Friends or Family Very Effective
Effective
Moderately Effective
No Effect
B) A story in the Evening News
B) A story in the Evening News Very Effective
Effective
Moderately Effective
No Effect
C) A story you read in the New York Times or some other newspaper or magazine
C) A story you read in the New York Times or some other newspaper or magazine Very Effective
Effective
Moderately Effective
No Effect
D) A post you read on your favorite blog
D) A post you read on your favorite blog Very Effective
Effective
Moderately Effective
No Effect
E) Your friends joining a group devoted to the cause on Facebook, Twitter, etc.
E) Your friends joining a group devoted to the cause on Facebook, Twitter, etc. Very Effective
Effective
Moderately Effective
No Effect
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