Political Ads feedback

1. Focus Group for political ads

We'll use this to better understand the impact our ads might have on potential audiences.

1. How Effective was the written/verbal political rhetoric utilized in this ad?

	Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Travis and Emily B, Eric – pro Clinton	How Effective was the written/verbal political rhetoric utilized in this ad? Travis and Emily B, Eric – pro Clinton Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Lauren and Miriam – pro McCain	Lauren and Miriam – pro McCain Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Marissa, Erin, Andrew – pro Obama	Marissa, Erin, Andrew – pro Obama Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Ben and Brian – anti Obama	Ben and Brian – anti Obama Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Scott and Katie – anti McCain	Scott and Katie – anti McCain Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Natalie, Theresa, Andrew – anti Clinton	Natalie, Theresa, Andrew – anti Clinton Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Kristy, Dave, Sheryl – pro Paul	Kristy, Dave, Sheryl – pro Paul Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Sarah, Mackenzie and Jenny – anti Clinton	Sarah, Mackenzie and Jenny – anti Clinton Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Aaron, Mike, Colby – pro McCain	Aaron, Mike, Colby – pro McCain Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Glenn, Kristin, Emily – anti McCain	Glenn, Kristin, Emily – anti McCain Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Jeff, Melissa, Marie – anti Obama	Jeff, Melissa, Marie – anti Obama Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Lauren, Emily, Kevin – pro Obama	Lauren, Emily, Kevin – pro Obama Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective
Sara, Justin, Matt – pro Clinton	Sara, Justin, Matt – pro Clinton Very ineffective	Somewhat ineffective	No impact	Somewhat effective	Very effective

2. How well did the music support the ad?

	Not well supported	Somewhat supported	Good support	Brilliantly supported
Travis and Emily B, Eric – pro Clinton	How well did the music support the ad? Travis and Emily B, Eric – pro Clinton Not well supported	Somewhat supported	Good support	Brilliantly supported
Lauren and Miriam – pro McCain	Lauren and Miriam – pro McCain Not well supported	Somewhat supported	Good support	Brilliantly supported
Marissa, Erin, Andrew – pro Obama	Marissa, Erin, Andrew – pro Obama Not well supported	Somewhat supported	Good support	Brilliantly supported
Ben and Brian – anti Obama	Ben and Brian – anti Obama Not well supported	Somewhat supported	Good support	Brilliantly supported
Scott and Katie – anti McCain	Scott and Katie – anti McCain Not well supported	Somewhat supported	Good support	Brilliantly supported
Natalie, Theresa, Andrew – anti Clinton	Natalie, Theresa, Andrew – anti Clinton Not well supported	Somewhat supported	Good support	Brilliantly supported
Kristy, Dave, Sheryl – pro Paul	Kristy, Dave, Sheryl – pro Paul Not well supported	Somewhat supported	Good support	Brilliantly supported
Sarah, Mackenzie and Jenny – anti Clinton	Sarah, Mackenzie and Jenny – anti Clinton Not well supported	Somewhat supported	Good support	Brilliantly supported
Aaron, Mike, Colby – pro McCain	Aaron, Mike, Colby – pro McCain Not well supported	Somewhat supported	Good support	Brilliantly supported
Glenn, Kristin, Emily – anti McCain	Glenn, Kristin, Emily – anti McCain Not well supported	Somewhat supported	Good support	Brilliantly supported
Jeff, Melissa, Marie – anti Obama	Jeff, Melissa, Marie – anti Obama Not well supported	Somewhat supported	Good support	Brilliantly supported
Lauren, Emily, Kevin – pro Obama	Lauren, Emily, Kevin – pro Obama Not well supported	Somewhat supported	Good support	Brilliantly supported
Sara, Justin, Matt – pro Clinton	Sara, Justin, Matt – pro Clinton Not well supported	Somewhat supported	Good support	Brilliantly supported

3. Does this ad make you more or less likely to vote for the candidate?

	Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Travis and Emily B, Eric – pro Clinton	Does this ad make you more or less likely to vote for the candidate? Travis and Emily B, Eric – pro Clinton Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Lauren and Miriam – pro McCain	Lauren and Miriam – pro McCain Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Marissa, Erin, Andrew – pro Obama	Marissa, Erin, Andrew – pro Obama Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Ben and Brian – anti Obama	Ben and Brian – anti Obama Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Scott and Katie – anti McCain	Scott and Katie – anti McCain Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Natalie, Theresa, Andrew – anti Clinton	Natalie, Theresa, Andrew – anti Clinton Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Kristy, Dave, Sheryl – pro Paul	Kristy, Dave, Sheryl – pro Paul Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Sarah, Mackenzie and Jenny – anti Clinton	Sarah, Mackenzie and Jenny – anti Clinton Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Aaron, Mike, Colby – pro McCain	Aaron, Mike, Colby – pro McCain Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Glenn, Kristin, Emily – anti McCain	Glenn, Kristin, Emily – anti McCain Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Jeff, Melissa, Marie – anti Obama	Jeff, Melissa, Marie – anti Obama Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Lauren, Emily, Kevin – pro Obama	Lauren, Emily, Kevin – pro Obama Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely
Sara, Justin, Matt – pro Clinton	Sara, Justin, Matt – pro Clinton Much less likely	Somewhat less likely	No impact	Somewhat more likely	Much more likely

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