MINI target
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1. Owner Information
*
1
. what is your age?
18-24
25-49
Above 49
what is your age?
*
2
. Gender
Gender
Male
Female
3
. Home location
Home location
Urban
Suburban
Rural
*
4
. Household income
Below $25,000
$25,000 - $50,000
$50,000 - $75,000
$75,000 - $100,000
$100,000 - $150,000
Greater than $150,000
Household income
*
5
. What type of MINI do you own?
Mini Cooper
Mini Cooper S
Mini Cooper Convertible
Mini Cooper S Convertible
Mini Cooper Clubman
Mini Cooper S Clubman
Mini John Cooper Works Hardtop
Mini John Cooper Works Clubman
What type of MINI do you own?
*
6
. On a scale of 1 to 5 (1 - not important, 5 - very important), rank how important each attribute was important to you when purchasing your Mini.
1 - Not Important
2
3
4
5 - Very Important
N/A
Performance
On a scale of 1 to 5 (1 - not important, 5 - very important), rank how important each attribute was important to you when purchasing your Mini. Performance 1 - Not Important
2
3
4
5 - Very Important
N/A
Utility
Utility 1 - Not Important
2
3
4
5 - Very Important
N/A
Sportiness
Sportiness 1 - Not Important
2
3
4
5 - Very Important
N/A
Cost
Cost 1 - Not Important
2
3
4
5 - Very Important
N/A
Luxury
Luxury 1 - Not Important
2
3
4
5 - Very Important
N/A
Other important attributes
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7
. If you were an animal, what type of animal would you be, and why?
If you were an animal, what type of animal would you be, and why?
*
8
. Who is your favorite musician and why?
Who is your favorite musician and why?
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9
. What is your favorite TV show or movie and why?
What is your favorite TV show or movie and why?
*
10
. If you could change one (vehicle or service) feature about your Mini, what would it be and why?
If you could change one (vehicle or service) feature about your Mini, what would it be and why?
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