Digital Media's Social Networking In Contemporary Business

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1. Whereabouts is the company you work with situated?
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2. Your Company Role?
3. Do you believe organisations perceive the use of social networking websites as a reliable marketing tool, or do you think they may fear the lack of certainty when using contemporary techniques?
4. To what extent do you think Social Networking websites are valuable as a consumer targeting tool?
5. Do you feel the use of Social Networking in marketing will continue to grow or on the other hand, go ‘out of fashion’ with marketers and consumers?
6. For what reasons could organisations and consumers have a distaste for Social Networking and its ability to target using consumer behavioural analysis?
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