SDSU Marketing Survey 1

1. Default Section

 
1. How many children ages 25 and younger are you a parent to? Please do not take this survey if you do not have children ages 25 and younger.
2. Please indicate your gender.
3. Please indicate your age group.
4. Please indicate your HOUSEHOLD income.
5. When purchasing a vehicle for your child, please indicate how important or unimportant the following features are to you:
very unimportantunimportantneutralimportantvery important
Bluetooth (hands free cell phone)
MP3 Player
GPS/Navigation
Satellite Radio
Radar Detector
On Star/Roadside Assistance
Theft Protection/Recovery System
Accident Recorder (Video)
6. Please rank the previous features in order from most important to least important (when considering features for your child's vehicle) using numbers 1-8 with 1 being the most important and 8 being the least important.
12345678
Bluetooth (hands free cell phone)
MP3 Connection
GPS/ Navigation
Satellite Radio
Radar Detector
On Star/Roadside Assistance
Theft Protection/recovery system
Accident Recorder (Video)
7. When purchasing a vehicle, how much money are you willing to spend on additional in-vehicle features (such as the features mentioned in the 2 previous questions) for your child beyond the sticker price and taxes.
8. Who is your current automotive insurance provider?
9. Would you add a safety/security feature to your child's vehicle if it entitled you to an annual automotive insurance discount?
10. If you answered yes to question 9, what would be the minimum discount required to satisfy your purchase?
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