Sales Enablement - Marketing Assets
 

1. IDC Quick Survey - Sales Enablement: Marketing Asset Management

 
IDC is currently studying best practices in B-to-B sales enablement, specifically targeting content and marketing asset management. This survey is to be completed by marketing and sales professionals with responsibilities for and/or insight into this area. All respondents will receive a summary of survey results.

Confidentiality: Please note that all of your answers will be kept confidential by IDC and all data will be aggregated for the purposes of trend analysis. [contact mgerard@idc.com for questions]
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1. For the marketing assets developed for each of the following groups, please indicate what % are in use by these groups?(e.g., white paper, video, email, product data sheet, pod-cast, PowerPoint)

 0%10%20%30%40%50%60%70%80%90%100%Don't KnowN/A
Sales (e.g., PowerPoint)
Channels (e.g., PowerPoint)
Current Customers (e.g., Whitepapers)
Prospects (e.g., Whitepapers)
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2. We are not getting 100% usage of our marketing assets by CUSTOMERS AND/OR PROSPECTS (i.e., that are intended to be used by them) because of:

 Strongly AgreeAgreeNeutralDisagreeStrongly Disagree
Lack of Relevancy
Lack of Credibility
Inability for Users to Locate or Access
Poor content taxonomy
Individuals prefer to develop their own assets
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3. We are not getting 100% usage of our marketing assets by SALES AND/OR CHANNELS(i.e., that are intended to be used by them) because of:

 Strongly AgreeAgreeNeutralDisagreeStrongly Disagree
Lack of Relevancy
Lack of Credibility
Inability for Users to Locate or Access
Poor content taxonomy
Individuals prefer to develop their own assets
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4. Please indicate what percent of marketing assets across your organization need to be updated? (e.g., with new content)

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5. Please indicate what percent of marketing assets across your organization need to be retired?

6. What metrics and related targets/goals do you have in place to measure the use of and impact of content and marketing assets?

7. Which of the following industries best represents your organization's primary business?

8. What was your worldwide organization's total gross revenue from all sources in your last fiscal or calendar year?

9. Please provide your name, company and email address to receive the results of this quick survey. Thank you!