Blogger Questionnaire
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1.

 

Thank you for agreeing to help us by answering these questions. There are five questions, and all must be answered in full to complete the questionnaire.

The first and second questions are pretty simple; we'd like your name and the URL of your blog. These should take you mere seconds to answer.

If you have more than one blog, please choose one; and answer all subsequent questions in relation to this blog.

The third question asks you about your audience: there are ten statements, and you'll be asked whether you agree or disagree with each. Feel free to add comments or alternate answers in the "Other" box.

The fourth question asks about your motivation for blogging: there are twenty-three statements, and the process is identical to the third question.

The fifth question asks whether you would mind us re-contacting you to ask you further questions and discuss your answer. I hope that you'll agree to this, but will understand if you don't want us to bother you further!

The questionnaire should take you less than 5 minutes to complete.

Any questions or additional comments, please contact me at mat.morrison@porternovelli.co.uk or via twitter: @mediaczar

Many thanks for your time.

Mat Morrison

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1. What is your name?

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2. What is the URL of your blog? If you keep more than one blog, please choose only one and answer all subsequent questions in relation to this blog.

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3. Thinking about the blog in question 2, for whom do you write? Please consider the following statements:

 Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
I haven't really thought about this before!
I write for prospective customers or clients
I write for myself
I write for friends and family
I write for existing customers or clients
I write for audiences searching on Google et al.
I write for journalists and analysts
I write for colleagues
I write for people who share my interests
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4. Thinking about the blog in question 2, what are your main motivations for blogging? Please consider the following statements:

 Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
I wanted to amuse people
I wanted to self-publish
I wanted to promote myself as an expert/make a name for myself
I wanted to give myself a reason to keep exploring
I wanted to keep a general diary
I wanted to improve my search engine ranking
I wanted to communicate with other bloggers
I wanted to join in the conversation
I wanted to promote my business
I wanted to make money
I wanted to share my knowledge/exchange ideas
I wanted to educate others
I wanted to sell advertising and sponsorship
I wanted to improve my writing
I wanted to make my voice heard
I wanted a companion blog for my podcast or show
I wanted to keep a record or diary of something specific
I wanted to educate myself
I wanted to collect material for a book
I wanted to earn through affiliate programmes
I wanted to keep in touch with friends and family
I wanted to give our customers somewhere where they could talk back to us
I'm paid to blog
Thank you for answering this survey. If you'd like to know more about why we're asking these questions, please see this post on developing a new blogger typology
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5. Please can we contact you for more information?

   


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