ORC 09 Content Survey
 

1. Workshops

 
Please rate your interest in the following workshops for the Online Revealed Niagara conference, April 13-15, 2009.

Your input will ensure we cover the most important topics that you are interested in.

1. Search Engine Optimization

• Exploring your Natural Placement on Search Engines
• Understanding Search Engine Optimization. How can you best optimize your Web Site?
• Making the most out of your Organic Presence and improve rankings.

2. Website Usability

• Website Usability and why it matters to you
• How has Search behavior changed?
• Writing for the web

3. Search Engine Marketing-Pay per Click

• Pay Per Click (PPC) campaigns let you connect with customers who are searching for your products and services.
• This workshop will focus on the basics of Search Marketing, how to get started, what type of budget you need and tips on Ad Writing.

4. Developing Content

• Find more strategic ways to manage content in a world where content now gets created and syndicated, integrated, repurposed, and redistributed.

5. Content Management Systems

Choosing the right platform for your website can be challenging.

• Multiple browsers, foreign language, robust online products, integrating various booking engines , shopping carts and other applications…How do you get started?
• A checklist for choosing the correct platform for your website

6. Rich Media

• Is Flash dead? Or can you incorporate Flash for users and Search Engines?
• What are the best uses of virtual visits, video and animation for your website?
• Learn how to incorporate the best elements of Rich Media on your website

7. Marketing with Social Media

Social media is all the buzz, with Communities popping up all over the place.

• How do you determine if a Social Media platform is right for you?
• If you build it will they come?
• What are the stages of creating Community?
• How do you create a Social Media Strategy?

8. Web 2.0

• Blogs, RSS, Wikis, Mashups, technorati tags…what are these things?
• Come learn about the basic elements of Web 2.0 and determine if these new media platforms are nesscessary for your business

9. Using your website as a conversion tool/ROI

• If you are thinking about spending some resources on attracting people to your web site, make sure that when they get there, the message and actions are clear to your consumer
• Discussion includes how to ensure your site is designed for performance, generating leads and closing sales

10. Integrating Online and Offline Spending

• Traditional Media is still a valid portion of your marketing budget.
• How do you integrate your offline marketing to enhance your online strategy?
• Can you use traditional media to drive more qualified traffic to your website?
• How do you allocate your budgets for offline and online advertising?

11. Website Project Management

• How to plan for success and avoid the pitfalls that can derail your website project.
• Developing your website is a bit of a moving target; it's a dynamic, ever-evolving process that can really get away from you if you're not careful.
• In this workshop, we'll cover the tasks and steps you need to work through to ensure a successful (ie, on budget and on time) project.
• From research, goal setting, and planning to content gathering, design and testing, we'll leave you with a plan outline that will help walk you through the website development minefield.

12. Foreign Language..SEO, SEM

• How to get started with foreign language...do you need to translate your whole site?
• How do you optimize and market in a foreign language?

13. Understanding Analytics

• Online advertising is one of the most measurable forms of marketing
• What analytic tools are available?
• How can you measure ROI and CPA?
• What analytic data should you be paying attention to?
• What do you do with all that data?

14. Working with your DMO

• What are the major DMO’s & PMO’s doing to promote tourism to Canada online?
• How can you get involved? What programs are offered?

15. Optimizing Press Releases

• A press release is not a press release anymore. How to optimize Press releases and Articles to improve your SEO.

16. Working with an OTA - Online Travel Agencies Expedia, Travelocity, Orbitz

• Now that you have incorporated SEO, SEM and Web 2.0 strategies in your online marketing plan... what's next?
• How to use OTA's to extend your online marketing efforts

17. Mobile Marketing

• Learn basic mobile marketing strategies
• The session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email.
• You will learn what you need to know to develop, launch and track a mobile marketing strategy

18. Video Optimization and Marketing

• Online video is now reaching a mainstream audience, marketers are scrambling to understand how to seize this new opportunity.

19. Viral Campaigns

• How do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers?

20. Site Clinics

• Have your organic presence diagnosed by a professional
• Live examples of how to improve YOUR site
• How to prepare your website and identify conversion points
• How to target the right keywords and phrases
• Key bidding strategies
• Maximize returns and track conversions to ensure the success of your PPC Campaigns

21. Managing Multiple Sites

• Learn how to effectively manage and market multiple sites by creating a portal strategy

22. Online Marketing for the Brand

• What options are open to me as a brand to market and optimize my brand site?