Viral Marketing Research (Robert Gordon University)

1.

 
This questionnaire is designed to investigate the viral marketing phenomenon. The results will be used only for academicals purposes and replies will be confidential.
1. Do you have regular access to Internet?
2. Where do you have access to Internet?
3. How frequently do you check your email?
4. How often do you receive this kind of email?
Jokes(sex, work, gender issues, computer,etc.)Chain letters (luck, advice, etc.)Funny/ interesting videosFunny/ interesting advertsGamesCorporate messages
Every day
Every 2/3 days
Every week
Every month
Less frequently than every month
Never
5. Please rate how frequently you forward this kind of email on a 1-6 scale where 1 means “Never” and 6 means “Always”
1 Never23456 Always
Jokes(sex, work,gender issues, computer, etc.)
Chain letters (luck, advice, etc.)
Funny/interesting videos
Funny/interesting adverts
Games
Corporate messages
6. Please rank in order of importance from who you are more likely to open an email. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on.
7. Please rank in order of importance which kinds of emails you are more likely to open. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on.
8. Is any other kind of email you particularly you like to receive?
9. Have you seen these videos before?
Ronaldinho touch of gold.click hereWalk in fridge.click hereGorilla.click here
Yes
No
Maybe, I can remember
10. In which media have you seen it?
11. Do you remember the brand before seeing these videos?
YesNo
Ronaldinho touch of gold
Walk in Fridge
Gorilla
12. Please rate the degree of liking of these videos according to you on a 1-6 scale where 1 means "I dislike" and 6 means "I like very much"
1 I dislike23456 I like very much
Ronaldinho touch of gold
Walk in Fridge
Gorilla
13. After watching these videos how much likely are people to buy these brands? Please rate these videos on a 1-6 scale where 1 means “very likely” and 6 means “very unlikely”.
1 Very likely23456 Very unlikely
Ronaldinho touch of gold (Nike)
Walk in Fridge (Heineken)
Gorilla (Cadbury)
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