Viral Marketing Research (Robert Gordon University) Survey

This questionnaire is designed to investigate the viral marketing phenomenon. The results will be used only for academicals purposes and replies will be confidential.

1. Do you have regular access to Internet?

Do you have regular access to Internet? Yes

2. Where do you have access to Internet?

Where do you have access to Internet? Home

Work

Other (please specify)

3. How frequently do you check your email?

How frequently do you check your email? Once a month

Once a week

More than once a week

Once everyday

More than once everyday

4. How often do you receive this kind of email?

	Jokes(sex, work, gender issues, computer,etc.)	Chain letters (luck, advice, etc.)	Funny/ interesting videos	Funny/ interesting adverts	Games	Corporate messages
Every day	*How often do you receive this kind of email? Every day Jokes(sex, work, gender issues, computer,etc.)	Every day Chain letters (luck, advice, etc.)	Every day Funny/ interesting videos	Every day Funny/ interesting adverts	Every day Games	Every day Corporate messages
Every 2/3 days	Every 2/3 days Jokes(sex, work, gender issues, computer,etc.)	Every 2/3 days Chain letters (luck, advice, etc.)	Every 2/3 days Funny/ interesting videos	Every 2/3 days Funny/ interesting adverts	Every 2/3 days Games	Every 2/3 days Corporate messages
Every week	Every week Jokes(sex, work, gender issues, computer,etc.)	Every week Chain letters (luck, advice, etc.)	Every week Funny/ interesting videos	Every week Funny/ interesting adverts	Every week Games	Every week Corporate messages
Every month	Every month Jokes(sex, work, gender issues, computer,etc.)	Every month Chain letters (luck, advice, etc.)	Every month Funny/ interesting videos	Every month Funny/ interesting adverts	Every month Games	Every month Corporate messages
Less frequently than every month	Less frequently than every month Jokes(sex, work, gender issues, computer,etc.)	Less frequently than every month Chain letters (luck, advice, etc.)	Less frequently than every month Funny/ interesting videos	Less frequently than every month Funny/ interesting adverts	Less frequently than every month Games	Less frequently than every month Corporate messages
Never	Never Jokes(sex, work, gender issues, computer,etc.)	Never Chain letters (luck, advice, etc.)	Never Funny/ interesting videos	Never Funny/ interesting adverts	Never Games	Never Corporate messages

5. Please rate how frequently you forward this kind of email on a 1-6 scale where 1 means “Never” and 6 means “Always”

	1 Never	2	3	4	5	6 Always
Jokes(sex, work,gender issues, computer, etc.)	*Please rate how frequently you forward this kind of email on a 1-6 scale where 1 means “Never” and 6 means “Always” Jokes(sex, work,gender issues, computer, etc.) 1 Never	Jokes(sex, work,gender issues, computer, etc.) 2	Jokes(sex, work,gender issues, computer, etc.) 3	Jokes(sex, work,gender issues, computer, etc.) 4	Jokes(sex, work,gender issues, computer, etc.) 5	Jokes(sex, work,gender issues, computer, etc.) 6 Always
Chain letters (luck, advice, etc.)	Chain letters (luck, advice, etc.) 1 Never	Chain letters (luck, advice, etc.) 2	Chain letters (luck, advice, etc.) 3	Chain letters (luck, advice, etc.) 4	Chain letters (luck, advice, etc.) 5	Chain letters (luck, advice, etc.) 6 Always
Funny/interesting videos	Funny/interesting videos 1 Never	Funny/interesting videos 2	Funny/interesting videos 3	Funny/interesting videos 4	Funny/interesting videos 5	Funny/interesting videos 6 Always
Funny/interesting adverts	Funny/interesting adverts 1 Never	Funny/interesting adverts 2	Funny/interesting adverts 3	Funny/interesting adverts 4	Funny/interesting adverts 5	Funny/interesting adverts 6 Always
Games	Games 1 Never	Games 2	Games 3	Games 4	Games 5	Games 6 Always
Corporate messages	Corporate messages 1 Never	Corporate messages 2	Corporate messages 3	Corporate messages 4	Corporate messages 5	Corporate messages 6 Always

6. Please rank in order of importance from who you are more likely to open an email. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on.

Please rank in order of importance from who you are more likely to open an email. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on. Relatives
Friends
Colleagues
Companies and organizations
People I do not know

7. Please rank in order of importance which kinds of emails you are more likely to open. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on.

Please rank in order of importance which kinds of emails you are more likely to open. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on. Funny
Important
Entertaining
Helpful
Relaxing
Exciting

8. Is any other kind of email you particularly you like to receive?

Is any other kind of email you particularly you like to receive?

9. Have you seen these videos before?

	Ronaldinho touch of gold.click here	Walk in fridge.click here	Gorilla.click here
Yes	*Have you seen these videos before? Yes Ronaldinho touch of gold.click here	Yes Walk in fridge.click here	Yes Gorilla.click here
No	No Ronaldinho touch of gold.click here	No Walk in fridge.click here	No Gorilla.click here
Maybe, I can remember	Maybe, I can remember Ronaldinho touch of gold.click here	Maybe, I can remember Walk in fridge.click here	Maybe, I can remember Gorilla.click here

10. In which media have you seen it?

In which media have you seen it? Email

I received the link by email but I watched it on Youtube or other broadcast site

Youtube or any other broadcast site

TV adverts

TV programs

Other (please specify)

11. Do you remember the brand before seeing these videos?

	Yes	No
Ronaldinho touch of gold	*Do you remember the brand before seeing these videos? Ronaldinho touch of gold Yes	Ronaldinho touch of gold No
Walk in Fridge	Walk in Fridge Yes	Walk in Fridge No
Gorilla	Gorilla Yes	Gorilla No

12. Please rate the degree of liking of these videos according to you on a 1-6 scale where 1 means "I dislike" and 6 means "I like very much"

	1 I dislike	2	3	4	5	6 I like very much
Ronaldinho touch of gold	*Please rate the degree of liking of these videos according to you on a 1-6 scale where 1 means "I dislike" and 6 means "I like very much" Ronaldinho touch of gold 1 I dislike	Ronaldinho touch of gold 2	Ronaldinho touch of gold 3	Ronaldinho touch of gold 4	Ronaldinho touch of gold 5	Ronaldinho touch of gold 6 I like very much
Walk in Fridge	Walk in Fridge 1 I dislike	Walk in Fridge 2	Walk in Fridge 3	Walk in Fridge 4	Walk in Fridge 5	Walk in Fridge 6 I like very much
Gorilla	Gorilla 1 I dislike	Gorilla 2	Gorilla 3	Gorilla 4	Gorilla 5	Gorilla 6 I like very much

13. After watching these videos how much likely are people to buy these brands? Please rate these videos on a 1-6 scale where 1 means “very likely” and 6 means “very unlikely”.

	1 Very likely	2	3	4	5	6 Very unlikely
Ronaldinho touch of gold (Nike)	*After watching these videos how much likely are people to buy these brands? Please rate these videos on a 1-6 scale where 1 means “very likely” and 6 means “very unlikely”. Ronaldinho touch of gold (Nike) 1 Very likely	Ronaldinho touch of gold (Nike) 2	Ronaldinho touch of gold (Nike) 3	Ronaldinho touch of gold (Nike) 4	Ronaldinho touch of gold (Nike) 5	Ronaldinho touch of gold (Nike) 6 Very unlikely
Walk in Fridge (Heineken)	Walk in Fridge (Heineken) 1 Very likely	Walk in Fridge (Heineken) 2	Walk in Fridge (Heineken) 3	Walk in Fridge (Heineken) 4	Walk in Fridge (Heineken) 5	Walk in Fridge (Heineken) 6 Very unlikely
Gorilla (Cadbury)	Gorilla (Cadbury) 1 Very likely	Gorilla (Cadbury) 2	Gorilla (Cadbury) 3	Gorilla (Cadbury) 4	Gorilla (Cadbury) 5	Gorilla (Cadbury) 6 Very unlikely

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