Viral Marketing Research (Robert Gordon University)

This questionnaire is designed to investigate the viral marketing phenomenon. The results will be used only for academicals purposes and replies will be confidential.

1. Do you have regular access to Internet?

Do you have regular access to Internet? Yes

2. Where do you have access to Internet?

Where do you have access to Internet? Home

Work

Other (please specify)

3. How frequently do you check your email?

How frequently do you check your email? Once a month

Once a week

More than once a week

Once everyday

More than once everyday

4. How often do you receive this kind of email?

	Jokes(sex, work, gender issues, computer,etc.)	Chain letters (luck, advice, etc.)	Funny/ interesting videos	Funny/ interesting adverts	Games	Corporate messages
Every day	How often do you receive this kind of email? Every day Jokes(sex, work, gender issues, computer,etc.)	Chain letters (luck, advice, etc.)	Funny/ interesting videos	Funny/ interesting adverts	Games	Corporate messages
Every 2/3 days	Every 2/3 days Jokes(sex, work, gender issues, computer,etc.)	Chain letters (luck, advice, etc.)	Funny/ interesting videos	Funny/ interesting adverts	Games	Corporate messages
Every week	Every week Jokes(sex, work, gender issues, computer,etc.)	Chain letters (luck, advice, etc.)	Funny/ interesting videos	Funny/ interesting adverts	Games	Corporate messages
Every month	Every month Jokes(sex, work, gender issues, computer,etc.)	Chain letters (luck, advice, etc.)	Funny/ interesting videos	Funny/ interesting adverts	Games	Corporate messages
Less frequently than every month	Less frequently than every month Jokes(sex, work, gender issues, computer,etc.)	Chain letters (luck, advice, etc.)	Funny/ interesting videos	Funny/ interesting adverts	Games	Corporate messages
Never	Never Jokes(sex, work, gender issues, computer,etc.)	Chain letters (luck, advice, etc.)	Funny/ interesting videos	Funny/ interesting adverts	Games	Corporate messages

5. Please rate how frequently you forward this kind of email on a 1-6 scale where 1 means “Never” and 6 means “Always”

	1 Never	2	3	4	5	6 Always
Jokes(sex, work,gender issues, computer, etc.)	Please rate how frequently you forward this kind of email on a 1-6 scale where 1 means “Never” and 6 means “Always” Jokes(sex, work,gender issues, computer, etc.) 1 Never	2	3	4	5	6 Always
Chain letters (luck, advice, etc.)	Chain letters (luck, advice, etc.) 1 Never	2	3	4	5	6 Always
Funny/interesting videos	Funny/interesting videos 1 Never	2	3	4	5	6 Always
Funny/interesting adverts	Funny/interesting adverts 1 Never	2	3	4	5	6 Always
Games	Games 1 Never	2	3	4	5	6 Always
Corporate messages	Corporate messages 1 Never	2	3	4	5	6 Always

6. Please rank in order of importance from who you are more likely to open an email. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on.

Please rank in order of importance from who you are more likely to open an email. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on. Relatives
Friends
Colleagues
Companies and organizations
People I do not know

7. Please rank in order of importance which kinds of emails you are more likely to open. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on.

Please rank in order of importance which kinds of emails you are more likely to open. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on. Funny
Important
Entertaining
Helpful
Relaxing
Exciting

8. Is any other kind of email you particularly you like to receive?

Is any other kind of email you particularly you like to receive?

9. Have you seen these videos before?

	Ronaldinho touch of gold.click here	Walk in fridge.click here	Gorilla.click here
Yes	Have you seen these videos before? Yes Ronaldinho touch of gold.click here	Walk in fridge.click here	Gorilla.click here
No	No Ronaldinho touch of gold.click here	Walk in fridge.click here	Gorilla.click here
Maybe, I can remember	Maybe, I can remember Ronaldinho touch of gold.click here	Walk in fridge.click here	Gorilla.click here

10. In which media have you seen it?

In which media have you seen it? Email

I received the link by email but I watched it on Youtube or other broadcast site

Youtube or any other broadcast site

TV adverts

TV programs

Other (please specify)

11. Do you remember the brand before seeing these videos?

	Yes	No
Ronaldinho touch of gold	Do you remember the brand before seeing these videos? Ronaldinho touch of gold Yes	No
Walk in Fridge	Walk in Fridge Yes	No
Gorilla	Gorilla Yes	No

12. Please rate the degree of liking of these videos according to you on a 1-6 scale where 1 means "I dislike" and 6 means "I like very much"

	1 I dislike	2	3	4	5	6 I like very much
Ronaldinho touch of gold	Please rate the degree of liking of these videos according to you on a 1-6 scale where 1 means "I dislike" and 6 means "I like very much" Ronaldinho touch of gold 1 I dislike	2	3	4	5	6 I like very much
Walk in Fridge	Walk in Fridge 1 I dislike	2	3	4	5	6 I like very much
Gorilla	Gorilla 1 I dislike	2	3	4	5	6 I like very much

13. After watching these videos how much likely are people to buy these brands? Please rate these videos on a 1-6 scale where 1 means “very likely” and 6 means “very unlikely”.

	1 Very likely	2	3	4	5	6 Very unlikely
Ronaldinho touch of gold (Nike)	After watching these videos how much likely are people to buy these brands? Please rate these videos on a 1-6 scale where 1 means “very likely” and 6 means “very unlikely”. Ronaldinho touch of gold (Nike) 1 Very likely	2	3	4	5	6 Very unlikely
Walk in Fridge (Heineken)	Walk in Fridge (Heineken) 1 Very likely	2	3	4	5	6 Very unlikely
Gorilla (Cadbury)	Gorilla (Cadbury) 1 Very likely	2	3	4	5	6 Very unlikely