SACAC 2008 - Admission Marketing "Flirting"

1. Don’t Flirt With Me Unless You Mean It! Student Survey

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Marketing and branding are buzz words in the college admissions process, and it seems that both colleges and students promote themselves to one another. In a way, they “flirt,” but how is that flirting perceived?

Please take few moments to answer these survey questions.

This first page is about the campus visit/tour (Questions 1-3).

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For how many colleges/universities did you take both a virtual and physical tour of a college? none one college two colleges three colleges	four colleges five colleges six colleges seven colleges	eight colleges nine colleges ten or more colleges
Other (please specify)

1. Don’t Flirt With Me Unless You Mean It! Student Survey

1. For how many colleges/universities did you take both a virtual and physical tour of a college?

2. How comparable were the visits: did you find the items on the virtual tour closely matched those same items on the physical tour, i.e. buildings, classrooms, dorms, etc.

3. Did you find admissions information sessions too encouraging? If "Yes" briefly explain why.