The Future of Rx DTC Ad Spending
Despite the recent sharp decline in Direct-to-Consumer (DTC) advertising spending, some experts predict that spending may increase in the next few years to new heights.
This survey asks your opinion regarding the future of DTC advertising spending; specifically comparing spending in the near future (2013-2016) compared to recent years (2009-2012).
De-identified results of this survey may be summarized in Pharma Marketing News or on Pharma Marketing Network. After you complete the survey, you will be able to see the summary yourself. No comments or other identifying information is included in the summary.
Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.
As a thank you, after completing the survey, you can download the Pharma Marketing News article titled "Spending on Direct-to-Consumer Advertising Takes a Nosedive: Why Drug Companies Are Abandoning DTC," which offers one point of view for the recent decline in DTC ad spend.
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