Public relations Vs social marketing

1. Default Section

This survey looks at your experience and views of social marketing, contrasting them with 'traditional' types of public relations activity/campaigns. Please complete by 5pm on Friday 10 July.

One respondent will be drawn at random to win a £20 Boots gift voucher with the winner being notified direct and details stated on the site http://pwpcomms.wordpress.com/

This survey can be completed on an anonymous basis although to go into the prize draw you will need to provide your contact details. Thank you.

1. Have you ever been involved in a piece of work based on social marketing methodology or carried out a social marketing campaign? If your answer is 'no' then please go straight to question three.

Have you ever been involved in a piece of work based on social marketing methodology or carried out a social marketing campaign? If your answer is 'no' then please go straight to question three. Yes

2. Either through evaluation built into the social marketing campaign or reflecting upon your work subsequently, would you describe it as a success? Please explain.

Either through evaluation built into the social marketing campaign or reflecting upon your work subsequently, would you describe it as a success? Please explain.

3. What would you say are the advantages and/or disadvantages of social marketing over a public relations/communications based campaign?

What would you say are the advantages and/or disadvantages of social marketing over a public relations/communications based campaign?

4. "Social marketing is just good public relations/communications". To what extent do you agree or disagree with that statement?

"Social marketing is just good public relations/communications". To what extent do you agree or disagree with that statement? Strongly disagree

Disagree

Neither agree or disagree

Agree

Strongly agree

Other (please specify)

5. Where do you think social marketing should sit within organisations? Do you, for example, think it is a function of communications/public relations, marketing, another department, or should it exist as a standalone operation?

Where do you think social marketing should sit within organisations? Do you, for example, think it is a function of communications/public relations, marketing, another department, or should it exist as a standalone operation?

6. Do you feel the public relations/communications community has fully embraced the social marketing agenda or are there untapped opportunities?

Do you feel the public relations/communications community has fully embraced the social marketing agenda or are there untapped opportunities?

7. Do you think social marketing has anything to learn from expert public relations practice? How could PR help improve the success of social marketing and/or help manage its reputation?

Do you think social marketing has anything to learn from expert public relations practice? How could PR help improve the success of social marketing and/or help manage its reputation?

8. Is there anything else you would like to say about the disciplines of public relations and social marketing and the relationships between them?

Is there anything else you would like to say about the disciplines of public relations and social marketing and the relationships between them?

9. Thank you very much for taking the time to provide your answers. I really appreciate it. If you wish to be entered into the prize draw, please leave your details below.

Thank you very much for taking the time to provide your answers. I really appreciate it. If you wish to be entered into the prize draw, please leave your details below. Name:
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