Internet marketing challenges and opportunities – 2008
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1. Default Section
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1
. Please tell us something about yourself...
Please tell us something about yourself...
Name:
Company:
JobTitle
City/Town:
Country*:
Email Address*:
Phone Number:
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2
. Do you have a specialized internet marketing team?
Do you have a specialized internet marketing team?
Yes
No
3
. What %age of your annual marketing budget is being allocated/spent for online marketing?
What %age of your annual marketing budget is being allocated/spent for online marketing?
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4
. What are the opportunities of internet marketing? Choose all relevant.
What are the opportunities of internet marketing? Choose all relevant.
Direct distribution channel
Consumer generated content
eCRM - interactive customer relationship
Personalization of the marketing and service delivery
Reduced Costs and better ROI
Others (please specify)
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5
. What are the challenges of internet marketing? Choose all relevant.
What are the challenges of internet marketing? Choose all relevant.
Exploding competition
Brand creation
Traffic generation
Personalization of products & services
SEO/SEM
Web site creation
Online marketing campaigns
Cost
Internet Access to users
Computer/Online literacy
Other (please specify)
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6
. What are the main considerations while devising an internet marketing campaign? Choose all that's relevant to you.
What are the main considerations while devising an internet marketing campaign? Choose all that's relevant to you.
ROI
Branding
Time
Budget
Viral advertising
Sales
Other (please specify)
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7
. What according to you drives the customer to buy online?
What according to you drives the customer to buy online?
Better prices
Convenience
Easy access
Time saving
Insights from fellow buyers
More choice
Other (please specify)
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8
. Would you be interested in participating in any event / workshop to learn about new trends in Online Marketing and how it can help your organization?
Would you be interested in participating in any event / workshop to learn about new trends in Online Marketing and how it can help your organization?
Yes
No
May be if agenda is right
Other (please specify)
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