Are "booth babes" a honey of an idea?

My boss wants to hire models to get attendees to stop by our exhibit. But I think they could distract visitors from the products we're presenting and we'll get more qualified leads if we spend the money updating our booth. Should I follow through on my boss' suggestion or stand up for what I believe? Also, have any readers hired models, and if so, what happened? I'd really like to know.

-- Lena, Exhibit Manager