Social Media IQ Survey

The goal of this survey is to find out how you, as a business owner and/or business leader, are using social media to generate leads, grow your business and make money.

Your responses will be compiled and used in a report that will be unveiled in January 2008. Please fill out the following survey based on your experiences.

Time to Complete: 7 minutes

1. Please rate the effectiveness of the following lead generating tools in your business. Choose 1 if it's very effective or 3 if it's not effective. Select N/A if you haven't used this tool. (please choose only 1 response per row)

	1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Cold Calling	Please rate the effectiveness of the following lead generating tools in your business. Choose 1 if it's very effective or 3 if it's not effective. Select N/A if you haven't used this tool. (please choose only 1 response per row) Cold Calling 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Word of Mouth	Word of Mouth 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Website	Website 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Referrals	Referrals 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Networking Events	Networking Events 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Advertising / Yellow Pages	Advertising / Yellow Pages 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Webinars/Teleclasses	Webinars/Teleclasses 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Search Engines	Search Engines 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Social Media	Social Media 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Telemarketing	Telemarketing 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
List Buying	List Buying 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Fax Campaigns	Fax Campaigns 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
Presentations/Speeches	Presentations/Speeches 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable
White Papers	White Papers 1 - Very Effective	2 - Somewhat Effective	3 - Not Effective	Not Applicable

2. Which of the following terms are you most familiar with? (please choose all that apply)

Which of the following terms are you most familiar with? (please choose all that apply) Social Media

New Media

Conversational Media

Online Media

Web 2.0

None of the above

Other (please specify)

3. Who do you believe is actively using social media in terms of age group? (please choose all that apply)

Who do you believe is actively using social media in terms of age group? (please choose all that apply) Under 25

24 to 44

45 to 64

65 and over

Not sure

4. What type of social media do you produce and/or use on a regular basis for business purposes? (please choose all that apply)

What type of social media do you produce and/or use on a regular basis for business purposes? (please choose all that apply) Microblogging (Twitter, Pownce, Jaiku, etc.)

Blogging (Wordpress, Blogger, Typepad, etc.)

Social Networking (Ryze, LinkedIn, Facebook, Ning, etc.)

Social Bookmarking (Digg, del.icio.us, StumbleUpon, etc.)

Podcasting (this includes Podango, Talkshoe, BlogTalkRadio, Wordpress, etc.)

Virtual Worlds (Second Life, etc.)

Photo Sharing (Bubbleshare, Flickr, etc.)

Video Sharing (YouTube, Blip, Revver, etc.)

Social Referencing (Wikipedia, Squidoo, etc.)

Social Conferencing (Barcamp, Democamp, Podcamp, etc.)

I don't use any of the tools or websites above for business purposes

Other (please specify)

5. How many hours do you spend a week using social media? (please select only one)

How many hours do you spend a week using social media? (please select only one) None

Less than 1 hour per week

2-5 hours per week

6-10 hours per week

11-15 hours per week

16-20 hours per week

21 hours or more per week

6. How important is social media to your business strategy? (please select only one)

How important is social media to your business strategy? (please select only one) Very important. My customers are using it, so I have to as well.

Somewhat important. I hear the buzzwords and if I can understand it all, I'll use it in my business.

Not important. It's all hype and a complete waste of time.

I'm not sure since I've never considered using social media to build my business.

7. How much money have you made to date using social media for your business? (please select only one)

How much money have you made to date using social media for your business? (please select only one) None

Under $1,000

$1,001 to $5,000

$5,001 to $10,000

Over $10,000

8. What is your biggest fear or concern regarding the use of social media as a business tool? Enter your response below.

What is your biggest fear or concern regarding the use of social media as a business tool? Enter your response below.

9. If you had a million dollars (hum that tune), what solution, product or service could I provide that will help you solve your biggest fear or concern listed in #8 above? Enter your response below.

If you had a million dollars (hum that tune), what solution, product or service could I provide that will help you solve your biggest fear or concern listed in #8 above? Enter your response below.

10. If you'd like to be informed when the results from this survey are ready to be shared, enter your first name and email address in the space below. What you enter in the box below will not be used in the report, nor will it appear in any of the report pages. It will be used solely to send you the results from the survey.

If you'd like to be informed when the results from this survey are ready to be shared, enter your first name and email address in the space below. What you enter in the box below will not be used in the report, nor will it appear in any of the report pages. It will be used solely to send you the results from the survey.

1. Social Media for Business