1. Quick Forrester Poll - Results broadcast live during Webinar "Why Convenience Is King"
Exit this survey
1
. In your opinion, how important are the following features to the success of a product or service?
Answer each on a scale of 1 to 5 where 1=not very and 5=very
1 - not very
2
3
4
5 - very
Low Price
In your opinion, how important are the following features to the success of a product or service? Answer each on a scale of 1 to 5 where 1=not very and 5=very Low Price 1 - not very
2
3
4
5 - very
Strong brand
Strong brand 1 - not very
2
3
4
5 - very
Good distribution
Good distribution 1 - not very
2
3
4
5 - very
User Experience
User Experience 1 - not very
2
3
4
5 - very
Traditional marketing
Traditional marketing 1 - not very
2
3
4
5 - very
Web 2.0 marketing
Web 2.0 marketing 1 - not very
2
3
4
5 - very
Simplicity
Simplicity 1 - not very
2
3
4
5 - very
Design
Design 1 - not very
2
3
4
5 - very
2
. Thinking of a product or service you currently provide or consult for, how much of a barrier are the following to its success?
Answer on a scale of 1 to 5 where 1=a big barrier and 5=not a barrier
1 - a big barrier
2
3
4
5 - not a barrier
High price
Thinking of a product or service you currently provide or consult for, how much of a barrier are the following to its success? Answer on a scale of 1 to 5 where 1=a big barrier and 5=not a barrier High price 1 - a big barrier
2
3
4
5 - not a barrier
Weak brand
Weak brand 1 - a big barrier
2
3
4
5 - not a barrier
Poor distribution
Poor distribution 1 - a big barrier
2
3
4
5 - not a barrier
Poor experience
Poor experience 1 - a big barrier
2
3
4
5 - not a barrier
Poor traditional marketing
Poor traditional marketing 1 - a big barrier
2
3
4
5 - not a barrier
Poor web 2.0 marketing
Poor web 2.0 marketing 1 - a big barrier
2
3
4
5 - not a barrier
Complexity
Complexity 1 - a big barrier
2
3
4
5 - not a barrier
Poor design
Poor design 1 - a big barrier
2
3
4
5 - not a barrier
3
. Thinking of that same product or service, how well do you feel the needs of target users were considered during each of the following phases?
Answer on a scale of 1 to 5 where 1=were not considered and 5=were considered
1- needs were not considered
2
3
4
5 - needs were considered
N/A
During concept phase
Thinking of that same product or service, how well do you feel the needs of target users were considered during each of the following phases? Answer on a scale of 1 to 5 where 1=were not considered and 5=were considered During concept phase 1- needs were not considered
2
3
4
5 - needs were considered
N/A
During design phase
During design phase 1- needs were not considered
2
3
4
5 - needs were considered
N/A
During production phase
During production phase 1- needs were not considered
2
3
4
5 - needs were considered
N/A
During marketing phase
During marketing phase 1- needs were not considered
2
3
4
5 - needs were considered
N/A
4
. On a scale of 1 to 10, how convenient do you think this same product or service is for meeting its target consumers' needs?
1 - very inconvenient
2
3
4
5
6
7
8
9
10 - very convenient
Rating
On a scale of 1 to 10, how convenient do you think this same product or service is for meeting its target consumers' needs? Rating 1 - very inconvenient
2
3
4
5
6
7
8
9
10 - very convenient
5
. On a scale of 1 to 10, how convenient do you think the most successful competitor to this same product or service is for meeting its target consumers' needs?
1 - very inconvenient
2
3
4
5
6
7
8
9
10 - very convenient
Rating
On a scale of 1 to 10, how convenient do you think the most successful competitor to this same product or service is for meeting its target consumers' needs? Rating 1 - very inconvenient
2
3
4
5
6
7
8
9
10 - very convenient
6
. Often, there are many ways consumers can meet their needs other than buying the products and services offered. For example, a Blu-ray player may be a great device for watching movies, but someone who already has a DVD player may have all their current movie needs met.
Indicate the alternative ways consumers can meet the needs that your product or service targets? (Select all that apply)
Often, there are many ways consumers can meet their needs other than buying the products and services offered. For example, a Blu-ray player may be a great device for watching movies, but someone who already has a DVD player may have all their current movie needs met. Indicate the alternative ways consumers can meet the needs that your product or service targets? (Select all that apply)
This product/service meets a unique need not met by other alternatives
There are many ways that people currently meet this need
Current alternative ways to meet the need are cheaper than my product or service
Current alternative ways to meet the need are less effective than my product or service
My product or service meets a need in a way that a specific niche of consumers are satisfied by
None of these
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