Kern River Preserve Audubon Center

1. Audubon Kern River Preserve Visitor Survey

This anonymous survey will help collect demographic information for the new Audubon Center at the Kern River Preserve. This survey collects critical information about current and potential visitors reasons for visiting and preference on the new Center content. The demographic information is also necessary for promoting eco-tourism in the local business community and for our fundraising efforts in building the new center.

1. Please answer the following questions.

Please answer the following questions. City/Town:
State:
ZIP/Postal Code:
Country:

2. Which age group do you belong:

Which age group do you belong: 5-12 years

13-17 years

18-29 years

30-49 years

50-65 years

65-79 years

80+ years

3. Check the highest level of education of education you have completed:

Check the highest level of education of education you have completed: Elementary School Middle/Jr. High School High School Diploma	Associate Degree Bachelor's Degree Master's Degree	Doctorate
Other (please specify)

4. What is your annual family income?

What is your annual family income? less than $15,000 / year

$15,001-$30,000 / year

$30,001-$45,000 / year

$45,001-$60,000 / year

$60,001-$80,000 / year

$80,001-$150,000 / year

$150,001-$250,000 / year

over $250,001 / year

5. Are you a current member of any of the following organizations (check all that apply):

Are you a current member of any of the following organizations (check all that apply): Friends of the Kern River Preserve National Audubon Society (any) Historical Society (any) Astronomical Society (any) Museum	The Wilderness Society The Nature Conservancy World Wildlife Fund National Wildlife Federation California Native Plant Society	North American Butterfly Association Sierra Club Greenpeace Do not belong to any organizations
Other (please specify)

6. Why would you visit the Kern River Valley? (Check all that apply)

	Love	Like	Its OK	Yuck	N/A
birdwatching	Why would you visit the Kern River Valley? (Check all that apply) birdwatching Love	Like	Its OK	Yuck	N/A
hiking	hiking Love	Like	Its OK	Yuck	N/A
photography	photography Love	Like	Its OK	Yuck	N/A
wildflowers / botanizing	wildflowers / botanizing Love	Like	Its OK	Yuck	N/A
nature study	nature study Love	Like	Its OK	Yuck	N/A
school visit	school visit Love	Like	Its OK	Yuck	N/A
attend a festival	attend a festival Love	Like	Its OK	Yuck	N/A
general sightseeing	general sightseeing Love	Like	Its OK	Yuck	N/A
research	research Love	Like	Its OK	Yuck	N/A
rafting	rafting Love	Like	Its OK	Yuck	N/A
bicycling	bicycling Love	Like	Its OK	Yuck	N/A
backpacking	backpacking Love	Like	Its OK	Yuck	N/A
camping	camping Love	Like	Its OK	Yuck	N/A
business	business Love	Like	Its OK	Yuck	N/A
visiting family and friends	visiting family and friends Love	Like	Its OK	Yuck	N/A
outdoor recreation	outdoor recreation Love	Like	Its OK	Yuck	N/A
looking to relocate to this area	looking to relocate to this area Love	Like	Its OK	Yuck	N/A

Other (please specify)

7. Which of the following attractions have you visited in the Kern River Valley? (please check all that apply)

Which of the following attractions have you visited in the Kern River Valley? (please check all that apply) Audubon Kern River Preserve Kern Valley Historical Museum Kern River Fish Hatchery Cowboy Museum Silver City Ghost Town	Isabella Reservoir Kern County Parks (in the Kern River Valley or nearby mountains) Kernville Golf Course Shirley Meadows Ski & Snowboard Park Sequoia National Monument	Antique and specialty shops National Forest/Wilderness area Nuui Cunni Cultural Center Never been to the Kern River Valley
Other (please specify)

8. How have you heard about the Kern River Preserve? (check all that apply)

How have you heard about the Kern River Preserve? (check all that apply) Member Friends of Kern River Preserve Audubon Chapter Newspaper Magazine article Television News	Television Program Radio Chamber of Commerce Local Motel Local Attraction (museum, cultural center, etc.)	Word of mouth Internet Facebook Email
Other (please specify)

9. Audubon’s Kern River Preserve is developing a new Audubon Center.
Do you plan to visit the Kern River Preserve when the Center opens?

Audubon’s Kern River Preserve is developing a new Audubon Center. Do you plan to visit the Kern River Preserve when the Center opens? yes

10. At the new Audubon Center at the Kern River Preserve how would you rate the following amenities.

	essential	very important	somewhat important	not important	N/A
conference room	At the new Audubon Center at the Kern River Preserve how would you rate the following amenities. conference room essential	very important	somewhat important	not important	N/A
classroom/meeting room	classroom/meeting room essential	very important	somewhat important	not important	N/A
gift shop	gift shop essential	very important	somewhat important	not important	N/A
nature exhibits	nature exhibits essential	very important	somewhat important	not important	N/A
teleconferencing facilities	teleconferencing facilities essential	very important	somewhat important	not important	N/A
indoor bathroom	indoor bathroom essential	very important	somewhat important	not important	N/A
office	office essential	very important	somewhat important	not important	N/A
patio	patio essential	very important	somewhat important	not important	N/A
wheel-chair accessible trail	wheel-chair accessible trail essential	very important	somewhat important	not important	N/A
native plant garden	native plant garden essential	very important	somewhat important	not important	N/A
hummingbird garden	hummingbird garden essential	very important	somewhat important	not important	N/A
river boardwalk	river boardwalk essential	very important	somewhat important	not important	N/A