Healthy Organic Vegetarian Dip

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1. Survey Code

Survey Code

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2. Name

Name

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3. Email

Email

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4. Age

Age

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5. Gender

Gender Male

Female

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6. Profession

Profession

7. Income Level (optional)

Income Level (optional) Under $50,000

$50,000 and above

$75,000 and above

$100,000 and above

$125,000 and above

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8. Marital Status

Marital Status Single

Single with kids

Married

Married with kids

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9. I live in

I live in City/Town:
State:

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10. Grocery stores where I shop regularly (enter atleast one)

Grocery stores where I shop regularly (enter atleast one) 1.
2.
3.

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11. I get most of my health related information from (list examples for atleast 2 sources)

I get most of my health related information from (list examples for atleast 2 sources) Magazines
Newspapers
Websites
T.V. Shows
Radio Stations
Organizations

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12. I am concerned about the following (multiple selection)

I am concerned about the following (multiple selection) Weight Maintenance Healthy Eating Heart Attack High Blood Pressure High Cholesterol	Diabetes Breast Cancer Obesity None
Other (please specify)

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13. It is important to me that a product such as ‘vegetable dip’ is USDA organic

It is important to me that a product such as ‘vegetable dip’ is USDA organic Strongly agree

Agree

Undecided

Disagree

Strongly disagree

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14. I am willing to pay more to consume organically grown foods

I am willing to pay more to consume organically grown foods Strongly agree

Agree

Undecided

Disagree

Strongly disagree

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15. When buying a product such as vegetable dip, rate the importance of the following characteristics when making your purchase decision (1 being highest importance)

When buying a product such as vegetable dip, rate the importance of the following characteristics when making your purchase decision (1 being highest importance) Brand
Taste/quality (from past experience)
Price
Convenience of packaging
Labeled as organic
Labeled as natural
Low cholestrol
Low sodium
Low fat
Low calorie
Labeled as American Heart Association approved

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16. What improvements would you like to see in snacks such as dips available in the market today

What improvements would you like to see in snacks such as dips available in the market today

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17. If you have kids, what improvements would you like to see in snacks available to them in the market today

If you have kids, what improvements would you like to see in snacks available to them in the market today

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18. My ideal dip would have these 3 - 5 vegetables

My ideal dip would have these 3 - 5 vegetables Red Pepper Green Pepper Dried Tomatoes Eggplant Onions Baby Carrots Corn Cucumbers Butternut Squash Cilantro	Artichoke Heart Parlsey Baby Spinach Mint Mushrooms Garlic Tomatoes Jalapeno Pepper Habanero Pepper
Other (please specify)

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19. I would include this fruit

I would include this fruit Mango Avocado Pomegranate Guava Papaya Bananas Oranges	Peaches Pears Strawberries Blueberries Raspberries None
Other (please specify)

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20. I would add these nuts and seeds

I would add these nuts and seeds Cashews Almonds Pecans Apricot Kernels Hazel Nuts Macadamia Nuts	Raisins Pumpkin Seeds Sunflower Seeds Walnuts None
Other (please specify)

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21. How likely are you to purchase this ideal dip if it was available in the market?

How likely are you to purchase this ideal dip if it was available in the market? Very Likely

Likely

Somewhat

Not at all

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22. Assume that you plan to purchase a vegetable dip similar to what you described above. What price would you be willing to pay for a 10oz container of healthy organic vegetable dip?

Assume that you plan to purchase a vegetable dip similar to what you described above. What price would you be willing to pay for a 10oz container of healthy organic vegetable dip?

1. Healthy Exotic Foods