1. Climate Change Marketing Survey
| | strongly agree | agree | neutral | disagree | strongly disagree |
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| I think climate change is an important issue to be concerned about. | | | | | |
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| | strongly agree | agree | neutral | disagree | strongly disagree |
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| My opinions about climate change have changed in the last 12 months. | | | | | |
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| | strongly agree | agree | neutral | disagree | strongly disagree |
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| Helping the poor in developing countries and addressing climate change are two mutually exclusive issues. | | | | | |
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| | strongly agree | agree | neutral | disagree | strongly disagree |
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| I have at one time or another considered donating to help the poor in a developing country through an NGO. | | | | | |
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| | strongly agree | agree | neutral | disagree | strongly disagree |
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| I know what carbon credits are. | | | | | |
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| | strongly agree | agree | neutral | disagree | strongly disagree |
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| I know what carbon offsetting means. | | | | | |
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| | strongly agree | agree | neutral | disagree | strongly disagree |
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| I have or will take personal action to do something to address climate change. | | | | | |
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| | strongly agree | agree | neutral | disagree | strongly disagree |
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| I have at one time or another considered buying carbon credits to offset the impact of my energy usage. | | | | | |
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| | strongly agree | agree | neutral | disagree | strongly disagree |
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| I would be more likely to buy carbon credits that also go toward helping the poor in developing countries. | | | | | |
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| | strongly agree | agree | neutral | disagree | strongly disagree |
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| I associate climate change as a liberal left-wing issue. | | | | | |
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| | strongly agree | agree | neutral | disagree | strongly disagree |
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| I associate negative connotations to the word “Green ______”. | | | | | |
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