Customer Feedback

1. What sector of the business are you in, seedstock, cow/calf or feeder/stocker?

2. When and how do you market your calves?

3. What is your internet connection speed?

4. What breeds of bulls do you currently use? (Mark all that apply)

5. Rank these traits according to your requirements when searching for a bull.

6. Which of these newer technologies would be of value to you?

7. Have or would you use the following internet/online or video tools?

8. Indexes can assist ranchers in balancing different EPD's. How usefull or important(if at all) do you feel each of these Index's are to you?

At LCoC, we are serious about trying to improve our genetics. Whether or not you are our customer, you can help us better understand the needs of the industry. By filling out this survey, you will qualify for a drawing for $1000 off a Leachman bull. We appreciate your help!

What sector of the business are you in, seedstock, cow/calf or feeder/stocker? Seedstock

Cow/Calf

Feeder/Stocker

When and how do you market your calves? Sell at weaning via private treaty.

Sell at weaning via video auction.

Sell at weaning via auction sale.

Retain to yearling stage.

Retain throught he feedlot.

What is your internet connection speed? Dial-up

DSL/Broadband

Satellite

No Connectivity (phone survey)

What breeds of bulls do you currently use? (Mark all that apply) Angus Red Angus Hereford Gelbvieh	Simmental Limousin Charolais Stabilizer (LCoC)	Simmental/Angus, Balancer, or LimFlex Brangus / Braford / Beefmaster
Other (please specify)

	Extremely Valuable	Valuable	Little Value	Does Not Matter
Individual Feed Efficiency Measurements	Which of these newer technologies would be of value to you? Individual Feed Efficiency Measurements Extremely Valuable	Valuable	Little Value	Does Not Matter
DNA Markers for Tenderness	DNA Markers for Tenderness Extremely Valuable	Valuable	Little Value	Does Not Matter
EPD's for Fertility	EPD's for Fertility Extremely Valuable	Valuable	Little Value	Does Not Matter
Disposition Scores	Disposition Scores Extremely Valuable	Valuable	Little Value	Does Not Matter
Structural Soundness Scores for Feet and Legs	Structural Soundness Scores for Feet and Legs Extremely Valuable	Valuable	Little Value	Does Not Matter
Indexes that Rank Bulls on Profitability	Indexes that Rank Bulls on Profitability Extremely Valuable	Valuable	Little Value	Does Not Matter

Other (please specify)

	Have Already / Definitely Would Use	Have Not Used / Might Use	Probably Would Not Use	Definitely Would Not Use	Don't Know
Have or would you search for bulls online?	Have or would you use the following internet/online or video tools? Have or would you search for bulls online? Have Already / Definitely Would Use	Have Not Used / Might Use	Probably Would Not Use	Definitely Would Not Use	Don't Know
Have or would you watch a bull video online?	Have or would you watch a bull video online? Have Already / Definitely Would Use	Have Not Used / Might Use	Probably Would Not Use	Definitely Would Not Use	Don't Know
Have or would you buy a bull at an internet only sale?	Have or would you buy a bull at an internet only sale? Have Already / Definitely Would Use	Have Not Used / Might Use	Probably Would Not Use	Definitely Would Not Use	Don't Know
Have or would you buy a bull on a video only sale?	Have or would you buy a bull on a video only sale? Have Already / Definitely Would Use	Have Not Used / Might Use	Probably Would Not Use	Definitely Would Not Use	Don't Know
Have or would you watch a web seminar like No Better Bull?	Have or would you watch a web seminar like No Better Bull? Have Already / Definitely Would Use	Have Not Used / Might Use	Probably Would Not Use	Definitely Would Not Use	Don't Know

Calving Ease

Rank these traits according to your requirements when searching for a bull. Calving Ease 1

Disposition

Disposition 1

Cow Size/Efficiency

Cow Size/Efficiency 1

Eye Appeal

Eye Appeal 1

	Very Important	Somewhat Important	Not Important	Not Familiar with Index
$B (Feedlot and Carcass Merit)	Indexes can assist ranchers in balancing different EPD's. How usefull or important(if at all) do you feel each of these Index's are to you? $B (Feedlot and Carcass Merit) Very Important	Somewhat Important	Not Important	Not Familiar with Index
$EN or ME (Cow Energy Value)	$EN or ME (Cow Energy Value) Very Important	Somewhat Important	Not Important	Not Familiar with Index
$Profit (LCoC all inclusive maternal EPD including Fertility and Hybrid Vigor)	$Profit (LCoC all inclusive maternal EPD including Fertility and Hybrid Vigor) Very Important	Somewhat Important	Not Important	Not Familiar with Index
$W (BW, WW, Milk, Mature Cow Size)	$W (BW, WW, Milk, Mature Cow Size) Very Important	Somewhat Important	Not Important	Not Familiar with Index
API (Simmental All Purpose Index)	API (Simmental All Purpose Index) Very Important	Somewhat Important	Not Important	Not Familiar with Index