Business Blogging in Ireland - IIA Social Media Working Group
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1. Survey

 
Thank you for taking the time to complete this short case study survey. There are 12 questions which should take no more than between 5 and 10 minutes your time.

The survey is being carried out by the Irish Internet Association's Social Media Working Group. The results of the survey will be published as part of the group's whitepaper on business blogging in Ireland. The whitepaper is intended for business that are considering the potential benefits of blogging for their business. If you are a business blogger, your answers to this survey will help other Irish businesses decide how best to engage with bloggers and blogging.

Your answers will remain confidential unless you indicate that you would like your blog to be featured as one of our case studies of Irish businesses blogging. If you would like to receive the results of the survey please provide your email address at the end.

Thank you for your time
Brendan Hughes (brendanjhughes at gmail dot com)

1. What is the website address of your blog?

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2. Please provide a brief description of your blog or blogging activities (100 words).

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3. Who is the target audience for your blog (please tick all that apply):

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4. What are the objectives of your blog (please tick all that apply):

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5. How do you measure the success of your blogging activities (please tick all that apply):

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6. How do you interact with blog comments (tick all that apply):

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7. How often do you update your blog?

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8. How much time PER WEEK do you spend managing your blogging activities?

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9. Who writes blog posts or interacts with other bloggers on behalf of your business:

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10. How much does it cost to maintain your blog on an annual basis (excluding time and effort costs posting and managing comments)?

11. What positive outcomes or benefits for your business can you attribute to blogging?

12. What advice would you give to other businesses thinking of engaging with blogging in 2009?

   


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