Business Blogging in Ireland - IIA Social Media Working Group Survey

Thank you for taking the time to complete this short case study survey. There are 12 questions which should take no more than between 5 and 10 minutes your time.

The survey is being carried out by the Irish Internet Association's Social Media Working Group. The results of the survey will be published as part of the group's whitepaper on business blogging in Ireland. The whitepaper is intended for business that are considering the potential benefits of blogging for their business. If you are a business blogger, your answers to this survey will help other Irish businesses decide how best to engage with bloggers and blogging.

Your answers will remain confidential unless you indicate that you would like your blog to be featured as one of our case studies of Irish businesses blogging. If you would like to receive the results of the survey please provide your email address at the end.

Thank you for your time
Brendan Hughes (brendanjhughes at gmail dot com)

1. What is the website address of your blog?

What is the website address of your blog?

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2. Please provide a brief description of your blog or blogging activities (100 words).

Please provide a brief description of your blog or blogging activities (100 words).

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3. Who is the target audience for your blog (please tick all that apply):

Who is the target audience for your blog (please tick all that apply): Journalists

Internal staff

Bloggers

Existing customers

Potential customers

Corporate clients

Business partners

Other (please specify)

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4. What are the objectives of your blog (please tick all that apply):

What are the objectives of your blog (please tick all that apply): Build a community around our brand

Manage our reputation online

To provide regular news updates from the business

For staff training

Enable customer provide feedback on our products and services

To provide expert advice in our sector

For content management

To present a more human face to our business

Search engine optimisation

To support internal company communication

Other (please specify)

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5. How do you measure the success of your blogging activities (please tick all that apply):

How do you measure the success of your blogging activities (please tick all that apply): Unique visitors

Sales revenue

Number of subscribers to our blog

Positive feedback from customers

Positive comment in other media (press, radio)

Sales leads

Ranking - Google or Technorati etc

Number of discussions on other blogs/websites

Number of links from other blogs/websites

Number of comments

Other (please specify)

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6. How do you interact with blog comments (tick all that apply):

How do you interact with blog comments (tick all that apply): We respond to all comments from others posted on our blog

We only respond to comments on our blog where a question is asked

We post comments on other blogs where our business is mentioned

We post comments on other blogs that mention topics relevant to our business

We create blog posts on our own blog in response to articles on other blogs about us

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7. How often do you update your blog?

How often do you update your blog? Several times daily

Every day

Several times per week

Weekly

Several times per month

Less often

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8. How much time PER WEEK do you spend managing your blogging activities?

How much time PER WEEK do you spend managing your blogging activities? Less than 1 hour

1-4 hours

4-8 hours

1-2 Days

5 days (1 full time resource)

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9. Who writes blog posts or interacts with other bloggers on behalf of your business:

Who writes blog posts or interacts with other bloggers on behalf of your business: Staff member

Manager

CEO / MD

Owner of the business

External agency

Other (please specify)

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10. How much does it cost to maintain your blog on an annual basis (excluding time and effort costs posting and managing comments)?

How much does it cost to maintain your blog on an annual basis (excluding time and effort costs posting and managing comments)? Less than €500

Between €500 and €1,000

Between €1,001 and €2,000

Between €2,001 and €5,000

Between €5,001 and €10,000

More than €10,000

11. What positive outcomes or benefits for your business can you attribute to blogging?

What positive outcomes or benefits for your business can you attribute to blogging?

12. What advice would you give to other businesses thinking of engaging with blogging in 2009?

What advice would you give to other businesses thinking of engaging with blogging in 2009?

Business Blogging in Ireland - IIA Social Media Working Group
Exit this survey

1. Survey

1. What is the website address of your blog?

*
2. Please provide a brief description of your blog or blogging activities (100 words).

*
3. Who is the target audience for your blog (please tick all that apply):

*
4. What are the objectives of your blog (please tick all that apply):

*
5. How do you measure the success of your blogging activities (please tick all that apply):

*
6. How do you interact with blog comments (tick all that apply):

*
7. How often do you update your blog?

*
8. How much time PER WEEK do you spend managing your blogging activities?

*
9. Who writes blog posts or interacts with other bloggers on behalf of your business:

*
10. How much does it cost to maintain your blog on an annual basis (excluding time and effort costs posting and managing comments)?

11. What positive outcomes or benefits for your business can you attribute to blogging?

12. What advice would you give to other businesses thinking of engaging with blogging in 2009?

Business Blogging in Ireland - IIA Social Media Working GroupExit this survey

1. Survey

1. What is the website address of your blog?

*2. Please provide a brief description of your blog or blogging activities (100 words).

*3. Who is the target audience for your blog (please tick all that apply):

*4. What are the objectives of your blog (please tick all that apply):

*5. How do you measure the success of your blogging activities (please tick all that apply):

*6. How do you interact with blog comments (tick all that apply):

*7. How often do you update your blog?

*8. How much time PER WEEK do you spend managing your blogging activities?

*9. Who writes blog posts or interacts with other bloggers on behalf of your business:

*10. How much does it cost to maintain your blog on an annual basis (excluding time and effort costs posting and managing comments)?

11. What positive outcomes or benefits for your business can you attribute to blogging?

12. What advice would you give to other businesses thinking of engaging with blogging in 2009?

Business Blogging in Ireland - IIA Social Media Working Group
Exit this survey

*
2. Please provide a brief description of your blog or blogging activities (100 words).

*
3. Who is the target audience for your blog (please tick all that apply):

*
4. What are the objectives of your blog (please tick all that apply):

*
5. How do you measure the success of your blogging activities (please tick all that apply):

*
6. How do you interact with blog comments (tick all that apply):

*
7. How often do you update your blog?

*
8. How much time PER WEEK do you spend managing your blogging activities?

*
9. Who writes blog posts or interacts with other bloggers on behalf of your business:

*
10. How much does it cost to maintain your blog on an annual basis (excluding time and effort costs posting and managing comments)?