BT_Boats.com Q4 09 Consumer
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1.
*
1
. Do you own a boat?
Do you own a boat?
Yes, I am a sole boat owner
Yes, I share ownership with other(s)
No, I have never owned a boat
No, I don't own a boat currently, but I used to
2
. Have you sold a boat before?
Have you sold a boat before?
Yes
No
3
. If you have sold a boat, what was the range of the ADVERTISING cost for selling the boat?
If you have sold a boat, what was the range of the ADVERTISING cost for selling the boat?
It didn't cost anything
$1-$25
$26-$50
$51-$75
$76-$100
More than $100
4
. If you have sold a boat, what was the range of the SELLING PRICE of the boat?
If you have sold a boat, what was the range of the SELLING PRICE of the boat?
Under $10K
$10K-$30K
$30K-$50K
$50K-$100K
Over $100K
5
. When selling a boat, how quickly do you expect for it to be sold?
When selling a boat, how quickly do you expect for it to be sold?
Less than 30 days
30-60 days
60-90 days
3-6 months
More than 6 months
6
. How do you rate the effectiveness of the following advertising media?
Very Effective
Somewhat Effective
Rarely Effective
Not at all Effective
Newspaper classifieds
*
How do you rate the effectiveness of the following advertising media? Newspaper classifieds Very Effective
Newspaper classifieds Somewhat Effective
Newspaper classifieds Rarely Effective
Newspaper classifieds Not at all Effective
Magazine classifieds
Magazine classifieds Very Effective
Magazine classifieds Somewhat Effective
Magazine classifieds Rarely Effective
Magazine classifieds Not at all Effective
Online classifieds
Online classifieds Very Effective
Online classifieds Somewhat Effective
Online classifieds Rarely Effective
Online classifieds Not at all Effective
Combination of print and online classifieds
Combination of print and online classifieds Very Effective
Combination of print and online classifieds Somewhat Effective
Combination of print and online classifieds Rarely Effective
Combination of print and online classifieds Not at all Effective
Dealer/Broker
Dealer/Broker Very Effective
Dealer/Broker Somewhat Effective
Dealer/Broker Rarely Effective
Dealer/Broker Not at all Effective
Online boat forums
Online boat forums Very Effective
Online boat forums Somewhat Effective
Online boat forums Rarely Effective
Online boat forums Not at all Effective
Word of mouth
Word of mouth Very Effective
Word of mouth Somewhat Effective
Word of mouth Rarely Effective
Word of mouth Not at all Effective
For sale sign on boat
For sale sign on boat Very Effective
For sale sign on boat Somewhat Effective
For sale sign on boat Rarely Effective
For sale sign on boat Not at all Effective
7
. Please rate the list below in terms of their importance to your decision of where to post your boat for sale ONLINE.
Very Important
Somewhat Important
Not at all Important
Price
*
Please rate the list below in terms of their importance to your decision of where to post your boat for sale ONLINE. Price Very Important
Price Somewhat Important
Price Not at all Important
Duration
Duration Very Important
Duration Somewhat Important
Duration Not at all Important
Number of photos
Number of photos Very Important
Number of photos Somewhat Important
Number of photos Not at all Important
Reporting to view ad performance
Reporting to view ad performance Very Important
Reporting to view ad performance Somewhat Important
Reporting to view ad performance Not at all Important
A la carte ad features to highlight my boat
A la carte ad features to highlight my boat Very Important
A la carte ad features to highlight my boat Somewhat Important
A la carte ad features to highlight my boat Not at all Important
Option to export my boat to other websites for additional exposure
Option to export my boat to other websites for additional exposure Very Important
Option to export my boat to other websites for additional exposure Somewhat Important
Option to export my boat to other websites for additional exposure Not at all Important
Ease of use to create ad
Ease of use to create ad Very Important
Ease of use to create ad Somewhat Important
Ease of use to create ad Not at all Important
Website that is well-known in my area
Website that is well-known in my area Very Important
Website that is well-known in my area Somewhat Important
Website that is well-known in my area Not at all Important
Website that is well-known across the nation
Website that is well-known across the nation Very Important
Website that is well-known across the nation Somewhat Important
Website that is well-known across the nation Not at all Important
Other boaters' recommendation
Other boaters' recommendation Very Important
Other boaters' recommendation Somewhat Important
Other boaters' recommendation Not at all Important
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