Seafood, Anyone?

1. Are you eating more seafood, the same amount of seafood, or less seafood than you were one year ago? Seafood, for the purposes of this survey, is any ocean edible fish/shellfish, including salmon, shrimp, lobster, mackeral, tuna (including canned tuna), white fish, cod, fish sticks, etc.

Are you eating more seafood, the same amount of seafood, or less seafood than you were one year ago? Seafood, for the purposes of this survey, is any ocean edible fish/shellfish, including salmon, shrimp, lobster, mackeral, tuna (including canned tuna), white fish, cod, fish sticks, etc. I'm eating more seafood than I was a year ago

I'm eating the same amount of seafood as I did a year ago

I'm eating less seafood than I was a year ago

2. Over the course of this coming year, do you feel you’ll eat more seafood, the same amount of seafood, or less seafood than you’re eating now?

Over the course of this coming year, do you feel you’ll eat more seafood, the same amount of seafood, or less seafood than you’re eating now? I feel I'll eat more seafood

I feel I'll eat about the same amount of seafood

I feel I'll eat less seafood than I do now

3. What are your reasons for this?

What are your reasons for this?

4. When ordering seafood at a restaurant, how important is it that…

	Very important	Somewhat important	Neither important nor unimportant	Somewhat unimportant	Very unimportant
You know where the seafood being served came from?	When ordering seafood at a restaurant, how important is it that… You know where the seafood being served came from? Very important	Somewhat important	Neither important nor unimportant	Somewhat unimportant	Very unimportant
You know when the seafood being served was caught?	You know when the seafood being served was caught? Very important	Somewhat important	Neither important nor unimportant	Somewhat unimportant	Very unimportant
The seafood served is different or unique from the seafood you make and serve at home?	The seafood served is different or unique from the seafood you make and serve at home? Very important	Somewhat important	Neither important nor unimportant	Somewhat unimportant	Very unimportant
The seafood comes from a known brand?	The seafood comes from a known brand? Very important	Somewhat important	Neither important nor unimportant	Somewhat unimportant	Very unimportant
The seafood is certified by a national agency?	The seafood is certified by a national agency? Very important	Somewhat important	Neither important nor unimportant	Somewhat unimportant	Very unimportant

Other (please specify)

5. How much would agree or disagree with the following statements…

	Agree Very Much	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Disagree Very Much
I order seafood at a restaurant and/or serve it at home because of the health benefits	How much would agree or disagree with the following statements… I order seafood at a restaurant and/or serve it at home because of the health benefits Agree Very Much	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Disagree Very Much
I understand the health benefits of seafood	I understand the health benefits of seafood Agree Very Much	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Disagree Very Much
I am concerned about mercury levels in seafood	I am concerned about mercury levels in seafood Agree Very Much	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Disagree Very Much
I tend to ask when my seafood was delivered	I tend to ask when my seafood was delivered Agree Very Much	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Disagree Very Much
I tend to ask where my seafood was caught	I tend to ask where my seafood was caught Agree Very Much	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Disagree Very Much
The availability of fresh seafood is important to me	The availability of fresh seafood is important to me Agree Very Much	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Disagree Very Much
Having seafood out at a restaurant is a totally different experience from having seafood at home	Having seafood out at a restaurant is a totally different experience from having seafood at home Agree Very Much	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Disagree Very Much

6. How satisfied would you be if your favorite casual restaurant served….

	Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Fried fish/seafood?	How satisfied would you be if your favorite casual restaurant served…. Fried fish/seafood? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Baked fish/seafood?	Baked fish/seafood? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Grilled fish/seafood?	Grilled fish/seafood? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Fish/seafood in a soup, stew or casserole?	Fish/seafood in a soup, stew or casserole? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Fish/seafood in a sandwich?	Fish/seafood in a sandwich? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Fish/seafood in a pasta dish?	Fish/seafood in a pasta dish? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied

Other (please specify)

7. How satisfied would you be if your favorite upscale restaurant served...

	Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Fried fish/seafood?	How satisfied would you be if your favorite upscale restaurant served... Fried fish/seafood? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Baked fish/seafood?	Baked fish/seafood? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Grilled fish/seafood?	Grilled fish/seafood? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Fish/seafood in a soup, stew or casserole?	Fish/seafood in a soup, stew or casserole? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Fish/seafood in a sandwich?	Fish/seafood in a sandwich? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
Fish/seafood in a pasta dish?	Fish/seafood in a pasta dish? Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied

Other (please specify)

8. Thinking about the following three types of seafood, what are the first thoughts or feelings that come to mind for each?

Thinking about the following three types of seafood, what are the first thoughts or feelings that come to mind for each? Salmon
Lobster
Flounder

9. Gender

Gender Female

Male

Prefer not to answer

10. Your age?

Your age? under 18

18-25

26-35

36-45

46-55

56-65

66-75

75 and older

Prefer not to answer

1. Default Section

1. Are you eating more seafood, the same amount of seafood, or less seafood than you were one year ago? Seafood, for the purposes of this survey, is any ocean edible fish/shellfish, including salmon, shrimp, lobster, mackeral, tuna (including canned tuna), white fish, cod, fish sticks, etc.

2. Over the course of this coming year, do you feel you’ll eat more seafood, the same amount of seafood, or less seafood than you’re eating now?

3. What are your reasons for this?

4. When ordering seafood at a restaurant, how important is it that…

5. How much would agree or disagree with the following statements…

6. How satisfied would you be if your favorite casual restaurant served….

7. How satisfied would you be if your favorite upscale restaurant served...

8. Thinking about the following three types of seafood, what are the first thoughts or feelings that come to mind for each?

9. Gender

10. Your age?