The Accuracy of Competitive Intelligence Tools

This survey is part of a study testing the validity of several "competitive intelligence" tools. Completion of this questionnaire should take no more than one minute. Individual responses will be kept confidential by reporting only aggregate data.

Filling out this survey indicates that you are voluntarily agreeing to participate in this study. You understand that you can withdraw from the study at any time without penalty and that you can decline to answer any questions without prejudice to you. You also understand that any information obtained from you during the course of your participation will remain confidential


Answer the following questions based on your impression of each tool's accuracy.

If you are unfamiliar with a tool, select N/A


Estimates of website traffic provided by this tool are accurate.


Strongly DisagreeStrongly AgreeN/A
Alexa Site Information
Compete Site Profile
comScore Media Matrix
Google Ad Planner
Hitwise Competitive Intelligence
Nielsen NetRatings
Quantcast Planner

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