| The overall site is attractive. | | | | |
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| The site has a good balance of graphics versus text. | | | | |
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| The typography (lettering, headings, titles) is attractive. | | | | |
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| The homepage's content makes me want to explore the site further. | | | | |
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| It is easy to find my way around the site. | | | | |
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| I can get to information quickly. | | | | |
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| It is fun to explore the site. | | | | |
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| Information is layered effectively on different screens. | | | | |
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| Information is easy to read. | | | | |
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| Screens have the right amount of information. | | | | |
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| The site's content interests me. | | | | |
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| The site reflects progressive, leading edge design. | | | | |
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| The site is exciting. | | | | |
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| The site is well-suited to first-time visitors. | | | | |
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| The site is well-suited to repeat visitors. | | | | |
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| The site has a clear purpose. | | | | |
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| I always felt I knew what it was possible to do next. | | | | |
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