Influencers
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1. Default Section
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1
. Which areas of the site do you visit most often?
More than 3x/day
More than 2x/day
Once/day
Once/week
Once/month
Never
N/A
Politics
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Which areas of the site do you visit most often? Politics More than 3x/day
Politics More than 2x/day
Politics Once/day
Politics Once/week
Politics Once/month
Politics Never
Politics N/A
Business
Business More than 3x/day
Business More than 2x/day
Business Once/day
Business Once/week
Business Once/month
Business Never
Business N/A
Media
Media More than 3x/day
Media More than 2x/day
Media Once/day
Media Once/week
Media Once/month
Media Never
Media N/A
Living
Living More than 3x/day
Living More than 2x/day
Living Once/day
Living Once/week
Living Once/month
Living Never
Living N/A
Entertainment
Entertainment More than 3x/day
Entertainment More than 2x/day
Entertainment Once/day
Entertainment Once/week
Entertainment Once/month
Entertainment Never
Entertainment N/A
Green
Green More than 3x/day
Green More than 2x/day
Green Once/day
Green Once/week
Green Once/month
Green Never
Green N/A
Style
Style More than 3x/day
Style More than 2x/day
Style Once/day
Style Once/week
Style Once/month
Style Never
Style N/A
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2
. Are you involved in politics?
Are you involved in politics?
Yes
No
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3
. How involved are you in politics?
How involved are you in politics?
Very involved
Somewhat involved
Slightly involved
Not involved at all
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4
. Please select all that apply to you. You have:
Please select all that apply to you. You have:
Written or called any politician at the state, local, or national level
Written a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion
Written an article for a magazine or newspaper
Signed a petition
None of the above
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5
. Please select all that apply to you. You have:
Please select all that apply to you. You have:
Attended a political rally or speech or organized protest of any kind
Attended a public meeting on town or school affairs
Held or ran for political office
Worked for a political party
Made a speech
None of the above
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6
. Please select all that apply to you. You have:
Please select all that apply to you. You have:
Served on a committee of a local organization
Served as an officer of a local club or organization
Been an active member of any group that tries to influence public policy or government
None of the above
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7
. Please select all that apply to you. You have:
Please select all that apply to you. You have:
Served as a coach or leader of an organization for children such as the Boy Scouts, Little League, youth group, etc.
Voted
Sent an e-mail to a newspaper or news program
Sent an e-mail to a company, government agency, or other organization to express my views
Regularly attended church/synagogue/worship services
None of the above
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8
. Do you invest in stocks and bonds?
Do you invest in stocks and bonds?
Yes
No
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9
. How frequently do you invest?
How frequently do you invest?
More than 4x/year
More than 3x/year
Monthly
More than once/month
Weekly
More than once/week
I don't invest
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10
. Do you have a 401K?
Do you have a 401K?
Yes
No
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11
. How much do you value technology?
How much do you value technology?
Integral to your lifestyle and business
Relevant and necessary to what you do/how you live, but not critical
Important for future, but less so for your everyday
Someone else's problem
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12
. Are you a consumer of new tech gadgets and media (ex.VOD, DVR, Digital Cable, HDTV)?
Are you a consumer of new tech gadgets and media (ex.VOD, DVR, Digital Cable, HDTV)?
Yes
No
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13
. How important is new technology to you?
How important is new technology to you?
Very important
Somewhat important
Slightly important
Not at all important
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14
. Others describe you as:
Others describe you as:
Cutting edge (you're looking for the next thing)
Plugged in (you embrace most of what's out there)
Luddite
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15
. I consider myself an early adopter.
I consider myself an early adopter.
Yes
No
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16
. Are you a gamer?
Are you a gamer?
Yes
No
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17
. I like to share my opinions with others.
I like to share my opinions with others.
Yes
No
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18
. My friends look to me for advice on Political News.
My friends look to me for advice on Political News.
Yes
No
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19
. My friends look to me for advice on what movies/TV to watch.
My friends look to me for advice on what movies/TV to watch.
Yes
No
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20
. My friends look to me for advice on what books to read.
My friends look to me for advice on what books to read.
Yes
No
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21
. I feel like I have strong opinions.
I feel like I have strong opinions.
Yes
No
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22
. I travel for work (please select one):
I travel for work (please select one):
Once/year
Twice/year
Three times/year
Four times/year
Five times/year
More than five times/year
Once/month
I don't travel for work
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23
. Most of my travel is:
Most of my travel is:
Domestic
International
I don't travel for work
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24
. Are you male or female?
Are you male or female?
Male
Female
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25
. Please tell us your age:
Please tell us your age:
18-24
25-34
35-44
45-54
55-64
65+
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26
. What is your household income per year? Please select one:
What is your household income per year? Please select one:
HHI: $35K - $50K
HHI: $50 - $100K
HHI: $100 - $150K
HHI: $150K - $200K
HHI: $200K+
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27
. Are you employed full-time?
Are you employed full-time?
Yes
No
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28
. Are you married or single?
Are you married or single?
Married
Single
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29
. Do you own or rent your home?
Do you own or rent your home?
Own
Rent
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30
. Please tell us about your education (please select one):
Please tell us about your education (please select one):
Any College
College Grad
College Grad/Post Grad
High School Grad or Less
High School Graduate
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31
. Tell us about where you work (please select one):
Tell us about where you work (please select one):
< 10 (organization)
10 - 50 (organization)
50 - 100 (organization)
100 - 150 (organization)
150 - 500 (organization)
500 - 1000(organization)
1000 - 2000 (organization)
2000+ (organization)
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