Test Your Social Media IQ
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1. Test Your Social Media IQ

 
What's your social media IQ? Please take a moment to complete this fast and fun survey. Vitiello Communications Group is conducting research into how business leaders use social media tools. Your answers are important to us. Jill Vitiello will announce our findings at the IABC Heritage Conference in her workshop, titled "Why Teenagers Run the World and What You Can Do About It." Thanks so much for participating!

1. I currently have personal accounts on: (check all that apply)

2. I update, visit or use these social media tools: (check all that apply)

 HourlyDailyWeeklyMonthlyRarelyNever
Blog
Facebook
LinkedIn
MySpace
Plaxo
Second Life
Twitter
Wiki
Yammer
YouTube
Other

3. I use my personal social media tools to: (check all that apply)

4. The organization for which I work has a presence on: (check all that apply)

5. My organization's competitors have a presence on: (check all that apply)

6. I am responsible for some aspect of my organization's social media strategy and/or tactics.

7. The individual or term that leads our organization's social media strategy is located in the following department(s): (check all that apply)

8. My organization uses social media tools for the following activities: (check all that apply)

9. The best way to describe my relationship with social media is: (check all that apply)

10. If the social media value proposition for my organization were clear, I would be more inclined to focus time, resources and budget on it.

11. The C-Suite in my organization views social media as:

12. Members of the C-Suite in my organization are using the following social media tools:

 CEO, President or ChairmanChief Information OfficerChief Financial OfficerChief Operating Officer or General ManagerChief Communications OfficerChief HR OfficerChief Marketing OfficerChief Sales Officer
Blog
Facebook
LinkedIn
MySpace
Plaxo
Second Life
Twitter
Wiki
Yammer
YouTube
Other

13. The most active C-Suite user of social media is: (check all that apply)

14. Please indicate your level of agreement with the following statements: (select only one answer)

 Strongly agreeAgreeNeither agree nor disagreeDisagreeStrongly disagreeDon't know
Social media is a teenage fad
Social media is a waste of time
Social media is an important new trend
I don't understand what the big deal is about social media
I wish I knew more about social media
I am tired of hearing about social media
I need to learn how to apply social media tools within my organization
In 2 years, no one will care about social media any more
In 2 years, social media will be the only media