Human Factors Return on Investment for the Web

Success Stories, Opinions, and Experiences

 
My name is Andrea Richeson. I have worked in web design and development for Texas state government for several years and am currently a graduate student at the University of Texas School of Information. I am working with Dr. Randolph Bias, Dr. Eugenie Bertus, and Jana Tate to co-author a book chapter on the use of return on investment (ROI) methods for justifying usability support for Web site and Web application design.

We'd like to enrich the chapter with your success stories, opinions, and experiences.

ROI Definition
Return on Investment is a percentage return based on capital invested. To establish return, one must measure costs and benefits. Costs might be estimated in a variety of ways. For example, by taking a loaded salary per hour and estimating effort needed per usability task. Benefits might also be measured in a variety of ways, for example, by estimating impact on sales or development cost reductions. ROI might then be calculated using measurements such as internal rate of return (IRR) or net present value (NPV).

Confidentiality of Data
Your data will be confidential and no names will be associated with the data unless we obtain your permission. If you are willing to be contacted about your responses, you can fill out contact information at the end of the survey.
1. What type of organization do you work for?
2. Are your usability efforts both supported and funded by your organization?
3. What are the top three challenges you face when soliciting support and funding for your usability efforts?
4. Do you use Return on Investment (ROI) methods to describe the benefits and costs of your usability projects?
5. If no, why haven't you employed an ROI method to justify support or funding for your Web projects?
6. If you use ROI methods, please explain what methods you use and how you use them in your organization.
7. Have these methods been successful for you?
8. How would you rate the value of ROI methods for securing usability support in your organization?
9. Do you use other methods in partnership with or in place of ROI?
10. Is there anything else you'd like to say that you haven't had a chance to say?
11. May we contact you about your responses? If yes, please enter your contact information.
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