Tools Questionaire Survey

At e.l.f. Cosmetics we LISTEN. We want to know what are the most essential tools in your makeup kit, features you look for when purchasing, and products/colors you desire. We’re listening.

1. What is your go-to makeup tool that you always have in your cosmetic bag?

	Can't Live Without It!	Use Often	No Preference	Use Occasionally	Never Use It
Eye Lash and Brow Wand	*What is your go-to makeup tool that you always have in your cosmetic bag? Eye Lash and Brow Wand Can't Live Without It!	Eye Lash and Brow Wand Use Often	Eye Lash and Brow Wand No Preference	Eye Lash and Brow Wand Use Occasionally	Eye Lash and Brow Wand Never Use It
Eye Shadow Brush	Eye Shadow Brush Can't Live Without It!	Eye Shadow Brush Use Often	Eye Shadow Brush No Preference	Eye Shadow Brush Use Occasionally	Eye Shadow Brush Never Use It
Blush Brush	Blush Brush Can't Live Without It!	Blush Brush Use Often	Blush Brush No Preference	Blush Brush Use Occasionally	Blush Brush Never Use It
Eyelash Curler	Eyelash Curler Can't Live Without It!	Eyelash Curler Use Often	Eyelash Curler No Preference	Eyelash Curler Use Occasionally	Eyelash Curler Never Use It

Other (please specify)

2. What makeup tool do you not own but wish you did? (1 being the highest preference, 4 being the lowest)

	1	2	3	4
Lip Defining Brush	*What makeup tool do you not own but wish you did? (1 being the highest preference, 4 being the lowest) Lip Defining Brush 1	Lip Defining Brush 2	Lip Defining Brush 3	Lip Defining Brush 4
Eye Liner Brush	Eye Liner Brush 1	Eye Liner Brush 2	Eye Liner Brush 3	Eye Liner Brush 4
Concealer Brush	Concealer Brush 1	Concealer Brush 2	Concealer Brush 3	Concealer Brush 4
Eyelash Curler	Eyelash Curler 1	Eyelash Curler 2	Eyelash Curler 3	Eyelash Curler 4

Other (please specify)

3. What makeup tool do you feel helps with application more than any other? (1 being most helpful, 4 being least helpful)

	1	2	3	4
Foundation Brush	*What makeup tool do you feel helps with application more than any other? (1 being most helpful, 4 being least helpful) Foundation Brush 1	Foundation Brush 2	Foundation Brush 3	Foundation Brush 4
Eye Liner Brush	Eye Liner Brush 1	Eye Liner Brush 2	Eye Liner Brush 3	Eye Liner Brush 4
Concealer Brush	Concealer Brush 1	Concealer Brush 2	Concealer Brush 3	Concealer Brush 4
Makeup Sponge	Makeup Sponge 1	Makeup Sponge 2	Makeup Sponge 3	Makeup Sponge 4

Other (please specify)

4. How often do you buy new make-up tools?

How often do you buy new make-up tools? Once a month

Between One and Three months

Between Three and Six Months

More than Six Months

Other (please specify)

5. How often do you clean your makeup brushes?

How often do you clean your makeup brushes? Once a week

Once a month

Every couple of months

Rarely – Never

6. Would you rather buy one luxury makeup brush for $22 or 9 affordable brushes for $15?

Would you rather buy one luxury makeup brush for $22 or 9 affordable brushes for $15? One luxury brush

9 affordable brushes

7. What is the most important quality you look for in a makeup tool? (1 being the MOST important quality, 4 being the LEAST important)

	1	2	3	4
Ease of application	*What is the most important quality you look for in a makeup tool? (1 being the MOST important quality, 4 being the LEAST important) Ease of application 1	Ease of application 2	Ease of application 3	Ease of application 4
Affordability	Affordability 1	Affordability 2	Affordability 3	Affordability 4
Comfort	Comfort 1	Comfort 2	Comfort 3	Comfort 4
Durability	Durability 1	Durability 2	Durability 3	Durability 4

Other (please specify)

8. What makeup tool do you wish you knew how to use more effectively?

What makeup tool do you wish you knew how to use more effectively? Eye Lash Curler

Foundation Brush

Fan Brush

Other (please specify)

9. How much more would you pay for a brush that had anti-bacterial properties and was less likely to harbor bacteria?

How much more would you pay for a brush that had anti-bacterial properties and was less likely to harbor bacteria? No More

$1 More

$5 More

$10 More

10. How many make-up brushes do you own?

How many make-up brushes do you own? None

3 or Less

5 or less

More than 5

Thank you for taking our survey!