McDonalds Questionnaire Survey

1. What is your gender?

What is your gender? Male

Female

2. What's your age?

What's your age? 16 & Under

17-22

23-28

29-34

35-39

40+

Are you in employment? (Please specify Yes or No)

3. What is the 1st part of your postcode? E.g. NG1

What is the 1st part of your postcode? E.g. NG1

4. To what extent has the current economic downturn decreased your spending on eating out?

To what extent has the current economic downturn decreased your spending on eating out? I haven't decreased my spending

I spend slightly less

I spend significantly less

I avoid eating out altogether

5. Which of the following restaurants do you visit the most frequently? (If more than one, please select the one you visit most)

Which of the following restaurants do you visit the most frequently? (If more than one, please select the one you visit most) Burger King

KFC

McDonalds

Subway

Pizza Hut

Dixy Chicken

Wimpy

Independent fast food outlet

None of the above

How much do you spend on average per visit? (Please state)

6. What is the most important factor in your decision when deciding to eat fast food in your chosen restaurant from Q5?

What is the most important factor in your decision when deciding to eat fast food in your chosen restaurant from Q5? Menu

Ambience

Customer service

Location

Nutritional value

Opening hours

Value for money

Other

(please specify)

7. Have you visited the McDonald's restaurant on Exchange Walk, Nottingham (near to Marks and Spencer)?

Have you visited the McDonald's restaurant on Exchange Walk, Nottingham (near to Marks and Spencer)? Yes

8. How frequently do you visit McDonalds?

How frequently do you visit McDonalds? Weekly

Fortnightly

Monthly

Quarterly

Other

(please specify)

9. How much do you spend on average per visit?

How much do you spend on average per visit? £10 and under

£11-£30

£31-£49

£50+

10. How would you rate the restaurant in terms of the following aspects?

	Very good	Good	Average	Poor	Very poor
Money (price)	*How would you rate the restaurant in terms of the following aspects? Money (price) Very good	Money (price) Good	Money (price) Average	Money (price) Poor	Money (price) Very poor
Ambience	Ambience Very good	Ambience Good	Ambience Average	Ambience Poor	Ambience Very poor
Opening hours	Opening hours Very good	Opening hours Good	Opening hours Average	Opening hours Poor	Opening hours Very poor
Nutritional value	Nutritional value Very good	Nutritional value Good	Nutritional value Average	Nutritional value Poor	Nutritional value Very poor
Menu	Menu Very good	Menu Good	Menu Average	Menu Poor	Menu Very poor
Location Location	Location Location Very good	Location Location Good	Location Location Average	Location Location Poor	Location Location Very poor
Customer service	Customer service Very good	Customer service Good	Customer service Average	Customer service Poor	Customer service Very poor

Would you suggest any improvements that McDonalds can make?

McDonalds Questionnaire
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McDonalds Questionnaire
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