Win a chance for a free registration to the Customer Needs Discovery Congress: http://www.roundtable.com/Event_Center/CustNeeds/CustNeeds07.html.

The best submission will receive a free pass and 5 entrants will receive the "Honorable Mention" prize. Everyone who submits an example will get a copy of the compiled list.

Just tell us your best real life example of when your company struck out on discovering and interpreting customer needs. You can keep your name and company confidential to protect the innocent (or the guilty as the case may be).