| I use TV as a treat to incentivise my child to finish their tasks such as getting ready for school or bed | | | | | |
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| I use TV at the end of the day to signal that it's bedtime and give him/her time to wind down | | | | | |
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| I believe there are a number of TV programmes that have a positive educational benefit for my child | | | | | |
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| I believe there are a number of TV programmes that have a negative effect on my child | | | | | |
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| Children’s TV is fun and it’s an essential tool in our house for keeping him/her entertained | | | | | |
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| As a first time mother TV was an essential language stimulus for my baby when we were on our own | | | | | |
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| I/we depend on it at the weekends to give us a lie in | | | | | |
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| I don’t mind him/her watching children’s channels with adverts | | | | | |
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