Diversity in the Digital Newsroom of the Future

This questionnaire seeks to determine what the trends in diversity are, as the news business starts to shift from traditional to "New Media" newsrooms. Please answer the questions as best you can. We understand that diversity can be a sensitive topic, so your identity will be protected unless you specifically authorize otherwise.

1. How important was diversity when it came to staffing your online newsroom?

How important was diversity when it came to staffing your online newsroom? Not a consideration

Somewhat important

Important

Very important

Absolutely crucial

If not, why not?

2. What is the biggest barrier to hiring more minorities or increasing diversity? Please check all that apply:

What is the biggest barrier to hiring more minorities or increasing diversity? Please check all that apply: Lack of qualified applicants

Pay scale insufficient to attract qualified minority applicants

Downsizing means only the best of the best can be retained

Focus on niche markets has made diversity counter-productive

Too much chaos to focus on something that is now viewed as "a luxury we cannot afford"

Downsizing has meant that recently hired was the first fired

Other (please specify)

3. Is there anyone in your online department who sees diversity as a mission to be pursued or a mandate?

Is there anyone in your online department who sees diversity as a mission to be pursued or a mandate? Yes

Please describe

4. What are your traffic numbers with minority groups in your market? How does that compare with your total traffic stats?

What are your traffic numbers with minority groups in your market? How does that compare with your total traffic stats?

5. Do you produce any niche content aimed at serving the needs of your local minority communities?

Do you produce any niche content aimed at serving the needs of your local minority communities? Yes

If yes, please describe

1. Diversity Assessment

1. How important was diversity when it came to staffing your online newsroom?

2. What is the biggest barrier to hiring more minorities or increasing diversity? Please check all that apply:

3. Is there anyone in your online department who sees diversity as a mission to be pursued or a mandate?

4. What are your traffic numbers with minority groups in your market? How does that compare with your total traffic stats?

5. Do you produce any niche content aimed at serving the needs of your local minority communities?