State of the Travel & Tourism Industry: Social Media
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1. Social Media

 
Facebook, Twitter, Flick, YouTube, Tripadvisor - websites that allow consumers to create and share stories, photos and other content seem to be the latest rage.

Numerous studies claim that social media sites like the ones mentioned above have a huge impact on buying behaviors, especially for travel products.

How are destination marketing organizations (DMOs) reacting? What are best practices? Is this a fad or is social media here to stay?

To find out answers we have put together this survey. It is being sent to over 100 DMOs all over the United States.

The purpose of this research is to determine the current use of social media in the US tourism industry.

For this survey social media is defined as internet- and mobile-based tools for sharing and discussing information among human beings.

All participants will receive a final report with aggregate results and analysis.

Taking this survey should take about 10-15 minutes.

Thank you very much for your participation. Let's get started...