Umbrellas
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1
. Thank you for taking part in this survey. There will only be a few questions and your answers are gratefully received. Let's get started.
First of all, last time you bought an umbrella where did you purchase it?
Thank you for taking part in this survey. There will only be a few questions and your answers are gratefully received. Let's get started. First of all, last time you bought an umbrella where did you purchase it?
A fashion outlet or website
A gift shop or website
A corner shop/general store
I have never bought an umbrella
Other (please specify)
2
. You have decided to buy a new umbrella. Where do you look first?
You have decided to buy a new umbrella. Where do you look first?
Online search engine
Browse local high-street shops
Fashion magazine
A particular shop (please specify)
A particular website (please specify)
Shop/website
3
. When looking for a new umbrella, what factors are most important to your purchase?
When looking for a new umbrella, what factors are most important to your purchase?
Price
Colour
Canopy design
Push-button opening
Known manufacturer
Strength/windproofing
Finding one that fits into a bag
Latest fashion
Other (please specify)
4
. Would you consider an umbrella a suitable gift for a friend?
Would you consider an umbrella a suitable gift for a friend?
Yes
No
5
. Imagine you are going to buy an umbrella for a female friend. Which of these would you look for most (please select up to three)?
Imagine you are going to buy an umbrella for a female friend. Which of these would you look for most (please select up to three)?
A bright, interesting canopy design
An understated or plain canopy design
A colour that compliments her wardrobe
An attractive handle that is easy to carry, non-slip
The ability to fold it to a small size for her bag
A sturdy structure that will withstand heavy weather
A quirky, individual item to show the thought you have given her gift
An expensive item that will show the amount you've spent
A cheap but useful item
6
. How much would you expect to pay for a high quality, well-designed walker umbrella with crook handle? (Please select more than one if appropriate)
How much would you expect to pay for a high quality, well-designed walker umbrella with crook handle? (Please select more than one if appropriate)
Less than £5
£5 - £10
£10 - £15
£15 - £20
£20 - £25
£25 - £30
£30 - £35
£35 - £40
£40 - £50
More than £50
7
. How many times have you done the following in the last year?
How many times have you done the following in the last year?
Bought an umbrella for yourself
Bought an umbrella for a friend
Bought a gift from ebay shops
Bought a gift from a company's website directly
8
. Are you
Are you
Male
Female
9
. How old are you?
How old are you?
>16
16 - 20
21 - 30
31 - 40
41 - 50
51 - 60
61 - 70
70+
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