| General layout of the pages | | | | | | | | |
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| Organization of the content | | | | | | | | |
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| Products variety | | | | | | | | |
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| Product photos | | | | | | | | |
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| Product information | | | | | | | | |
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| Navigation/ability to browse the site | | | | | | | | |
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| Search options and search results | | | | | | | | |
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| Shopping cart and checkout process | | | | | | | | |
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| Overall visual style of the site | | | | | | | | |
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| Overall usability of the site | | | | | | | | |
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