Clairol Color House Party -- guest post-event survey

1. Thank you for attending a Clairol Color House Party!

On behalf of Clairol, we want to thank you for participating in a Clairol Color House Party.

We hope that you enjoyed joining your host and other friends in exploring the many colors of Clairol.

Please take a moment now to answer some questions about your party experience. (The average time to complete this online survey is less than 5 minutes.)

Thank you in advance for helping us learn how to make your future House Party experiences even better!

1. What kind of Clairol Color House Party did you attend?

What kind of Clairol Color House Party did you attend? A party where all of us colored our hair with Clairol products

A party where one of us colored her hair with Clairol products

A party where one of us colored her hair with Herbal Essence products

A party where one of us colored her hair with Nice'n Easy products

I don't know

2. Did you color your hair at the party?

Did you color your hair at the party? Yes

3. BEFORE your party, how much of a Clairol fan were you?

BEFORE your party, how much of a Clairol fan were you? Huge fan -- Clairol products were already my favorite haircolor choices

Pretty big fan -- Clairol was among my favorite haircolor products, but I used others too

Not really a Clairol fan -- I rarely or never used Clairol products

Other (please specify)

4. In the 6 months BEFORE your party, which haircolor products had you used when coloring your hair at home?

In the 6 months BEFORE your party, which haircolor products had you used when coloring your hair at home? Clairol Balsam Color

Clairol Herbal Essences Color

Clairol Hydrience

Clairol Loving Care

Clairol Natural Instincts

Clairol Natural Instincts Shine Happy

Clairol Nice 'n Easy

Clairol Nice 'n Easy Root Touch-Up

Clairol Nice 'n Easy Gray Solution

Clairol (other product)

Dark and Lovely

Garnier Nutrisse

Garnier 100% Color

Garnier (other product)

L'Oreal Couleur Experte

L'Oreal Excellence

L'Oreal Feria

L'Oreal Natural Match

L'Oreal Preference

L'Oreal (other product)

Revlon Colorsilk

Revlon Colorist

Revlon High Dimension

Revlon (other product)

Store brand

N/A -- I have not colored my hair in the past 6

months

Other (please specify)

5. BEFORE your party, how knowledgeable did you feel about haircoloring options and techniques?

BEFORE your party, how knowledgeable did you feel about haircoloring options and techniques? Very knowledgeable

Somewhat knowledgeable

Not very knowledgeable

6. BEFORE your party, how comfortable would you have felt coloring your own hair at home?

BEFORE your party, how comfortable would you have felt coloring your own hair at home? Very comfortable

Somewhat comfortable

Not very comfortable

7. How much did you enjoy the Clairol Color House Party?

How much did you enjoy the Clairol Color House Party? I loved the idea -- I think it's a great way to learn and try new colors in a fun setting

I have mixed feelings -- I like having parties, and like coloring my hair with Clairol products, but am not sure how well the two things mix

I don't like the idea -- I'd rather keep my parties and my haircoloring as two separate things!

Other (please specify)

8. What did you like about the Clairol Color House Party?

What did you like about the Clairol Color House Party?

9. What did you dislike about the Clairol Color House Party?

What did you dislike about the Clairol Color House Party?

10. How would you rate the Clairol Color House Party package --
the products and resources received by your host and featured at your party?

How would you rate the Clairol Color House Party package -- the products and resources received by your host and featured at your party? Awesome -- exceeded our expectations

Great -- met our highest hopes

Good

Fair

Poor

I don't know

I did not receive my party package

11. How would you rate the party package elements?

	Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Clairol haircolor products	How would you rate the party package elements? Clairol haircolor products Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Clairol Color Source magazines	Clairol Color Source magazines Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Coupon booklets	Coupon booklets Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Clairol pocket guides	Clairol pocket guides Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Wallet cards	Wallet cards Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Tone ("mood") boards	Tone ("mood") boards Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Color board (poster)	Color board (poster) Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Hair swatches	Hair swatches Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Shade wheels	Shade wheels Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Special DVD	Special DVD Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item
Gift bags	Gift bags Awesome	Great	Good	Fair	Poor	I don't know	Did not receive this item

12. AFTER your party, how likely are you to buy Clairol products?

AFTER your party, how likely are you to buy Clairol products? Definitely will buy

Probably will buy

Might or might not buy

Probably will not buy

Definitely will not buy

13. AFTER your party, which haircolor products are you now likely to use in the next 6 months?

AFTER your party, which haircolor products are you now likely to use in the next 6 months? Clairol Balsam Color

Clairol Herbal Essences Color

Clairol Hydrience

Clairol Loving Care

Clairol Natural Instincts

Clairol Natural Instincts Shine Happy

Clairol Nice 'n Easy

Clairol Nice 'n Easy Root Touch-Up

Clairol Nice 'n Easy Gray Solution

Clairol (other product)

Dark and Lovely

Garnier Nutrisse

Garnier 100% Color

Garnier (other product)

L'Oreal Couleur Experte

L'Oreal Excellence

L'Oreal Feria

L'Oreal Natural Match

L'Oreal Preference

L'Oreal (other product)

Revlon Colorsilk

Revlon Colorist

Revlon High Dimension

Revlon (other product)

Store brand

N/A -- I do not plan to color my hair in the next 6

months

14. AFTER your party, how knowledgeable do you now feel about haircoloring options and techniques?

AFTER your party, how knowledgeable do you now feel about haircoloring options and techniques? Very knowledgeable

Somewhat knowledgeable

Not very knowledgeable

15. AFTER your party, how comfortable would you now feel coloring your own hair at home?

AFTER your party, how comfortable would you now feel coloring your own hair at home? Very comfortable

Somewhat comfortable

Not very comfortable

16. AFTER your party, which of the following have you done, or are likely to do?

AFTER your party, which of the following have you done, or are likely to do? Redeem a Clairol coupon

Talk to friends/co-workers about Clairol products

Get someone to try a Clairol product

Visit the Clairol website

Call the Clairol resource/help line

Use a computer to email/IM/chat about Clairol

None of the above

17. Did the Clairol Color House Party experience change your perception of Clairol?

Did the Clairol Color House Party experience change your perception of Clairol?

18. What could we do to make the next Clairol House Party even better?

What could we do to make the next Clairol House Party even better?

1. Thank you for attending a Clairol Color House Party!

1. What kind of Clairol Color House Party did you attend?

2. Did you color your hair at the party?

3. BEFORE your party, how much of a Clairol fan were you?

4. In the 6 months BEFORE your party, which haircolor products had you used when coloring your hair at home?

5. BEFORE your party, how knowledgeable did you feel about haircoloring options and techniques?

6. BEFORE your party, how comfortable would you have felt coloring your own hair at home?

7. How much did you enjoy the Clairol Color House Party?

8. What did you like about the Clairol Color House Party?

9. What did you dislike about the Clairol Color House Party?

10. How would you rate the Clairol Color House Party package -- the products and resources received by your host and featured at your party?

11. How would you rate the party package elements?

12. AFTER your party, how likely are you to buy Clairol products?

13. AFTER your party, which haircolor products are you now likely to use in the next 6 months?

14. AFTER your party, how knowledgeable do you now feel about haircoloring options and techniques?

15. AFTER your party, how comfortable would you now feel coloring your own hair at home?

16. AFTER your party, which of the following have you done, or are likely to do?

17. Did the Clairol Color House Party experience change your perception of Clairol?

18. What could we do to make the next Clairol House Party even better?

10. How would you rate the Clairol Color House Party package --
the products and resources received by your host and featured at your party?