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Copy of CWL Research Study - Current Applicants
1
. On a scale of 1 to 4 (4 = Extremely important, 1 = Not important at all), how important a role will the following items play in your upcoming college research and application process?
4 = Extremely important
3
2
1 = Not important at all
Direct mail from a school
On a scale of 1 to 4 (4 = Extremely important, 1 = Not important at all), how important a role will the following items play in your upcoming college research and application process? Direct mail from a school 4 = Extremely important
3
2
1 = Not important at all
School brochures sent through the mail
School brochures sent through the mail 4 = Extremely important
3
2
1 = Not important at all
College magazines (Careers and Colleges, Black Collegian, CollegeBound, etc.)
College magazines (Careers and Colleges, Black Collegian, CollegeBound, etc.) 4 = Extremely important
3
2
1 = Not important at all
Television commercials about a particular college
Television commercials about a particular college 4 = Extremely important
3
2
1 = Not important at all
Radio ads about a particular college
Radio ads about a particular college 4 = Extremely important
3
2
1 = Not important at all
Online advertising banners
Online advertising banners 4 = Extremely important
3
2
1 = Not important at all
College web sites
College web sites 4 = Extremely important
3
2
1 = Not important at all
Emails from a specific school
Emails from a specific school 4 = Extremely important
3
2
1 = Not important at all
Physical college fairs
Physical college fairs 4 = Extremely important
3
2
1 = Not important at all
A phone call from a school official or alumnus
A phone call from a school official or alumnus 4 = Extremely important
3
2
1 = Not important at all
2
. How much time do you spend each week . . .
0 to 2 Hours
3 to 5 Hours
6 to 10 hours
10 to 15 hours
15 to 25 hours
Over 25 hours
Reading mail
How much time do you spend each week . . . Reading mail 0 to 2 Hours
3 to 5 Hours
6 to 10 hours
10 to 15 hours
15 to 25 hours
Over 25 hours
Watching TV
Watching TV 0 to 2 Hours
3 to 5 Hours
6 to 10 hours
10 to 15 hours
15 to 25 hours
Over 25 hours
Reading magazines
Reading magazines 0 to 2 Hours
3 to 5 Hours
6 to 10 hours
10 to 15 hours
15 to 25 hours
Over 25 hours
Listening to the radio
Listening to the radio 0 to 2 Hours
3 to 5 Hours
6 to 10 hours
10 to 15 hours
15 to 25 hours
Over 25 hours
On the Internet
On the Internet 0 to 2 Hours
3 to 5 Hours
6 to 10 hours
10 to 15 hours
15 to 25 hours
Over 25 hours
Instant messaging
Instant messaging 0 to 2 Hours
3 to 5 Hours
6 to 10 hours
10 to 15 hours
15 to 25 hours
Over 25 hours
Playing video games
Playing video games 0 to 2 Hours
3 to 5 Hours
6 to 10 hours
10 to 15 hours
15 to 25 hours
Over 25 hours
3
. Physical college fairs, which often take place in a school facility or other building in your local area, give students the chance to meet admissions representatives in person from a subset of colleges. On a scale of 1 to 10 (10 = Extremely valuable, 1 = A waste of time), how valuable are these physical college fairs in your college research and application process?
1 = A waste of time
2
3
4
5
6
7
8
9
10 = Extremely valuable
I’ve never attended a physical college fair
Physical College Fairs are...
Physical college fairs, which often take place in a school facility or other building in your local area, give students the chance to meet admissions representatives in person from a subset of colleges. On a scale of 1 to 10 (10 = Extremely valuable, 1 = A waste of time), how valuable are these physical college fairs in your college research and application process? Physical College Fairs are... 1 = A waste of time
2
3
4
5
6
7
8
9
10 = Extremely valuable
I’ve never attended a physical college fair
4
. On a scale of 1 to 4, (4 = Extremely interested, 1 = Not interested at all), how interested are you in the following online activities during your upcoming college research and application process?
4 = Extremely interested
3
2
1 = Not interested at all
Live chat with an admissions representative
On a scale of 1 to 4, (4 = Extremely interested, 1 = Not interested at all), how interested are you in the following online activities during your upcoming college research and application process? Live chat with an admissions representative 4 = Extremely interested
3
2
1 = Not interested at all
Live chat with a faculty member
Live chat with a faculty member 4 = Extremely interested
3
2
1 = Not interested at all
Live chat with a current student at a particular college
Live chat with a current student at a particular college 4 = Extremely interested
3
2
1 = Not interested at all
Live chat with a famous alumnus or alumna from a particular college
Live chat with a famous alumnus or alumna from a particular college 4 = Extremely interested
3
2
1 = Not interested at all
Streaming video
Streaming video 4 = Extremely interested
3
2
1 = Not interested at all
Virtual tour
Virtual tour 4 = Extremely interested
3
2
1 = Not interested at all
Podcasts
Podcasts 4 = Extremely interested
3
2
1 = Not interested at all
Student blogs
Student blogs 4 = Extremely interested
3
2
1 = Not interested at all
College blogs
College blogs 4 = Extremely interested
3
2
1 = Not interested at all
Live video presentations (with ability to ask questions) from college admissions experts
Live video presentations (with ability to ask questions) from college admissions experts 4 = Extremely interested
3
2
1 = Not interested at all
Live video presentations (with ability to ask questions) from college financial aid experts
Live video presentations (with ability to ask questions) from college financial aid experts 4 = Extremely interested
3
2
1 = Not interested at all
5
. What do you dislike most about the college research and application process? (check all that apply)
What do you dislike most about the college research and application process? (check all that apply)
Lack of choice in schools or programs
Inability to speak directly with school admissions staff
Competitiveness of getting in to a school of your choice
Process of weeding through print materials/brochures
Lack of online resources from colleges (admissions materials, live chat, virtual tour, etc.)
Lack of online resources about financial aid
Applying for financial aid
Understanding the financial aid process
Lack of advice/support from your high school guidance counselor
Inability to visit school campuses outside of your geographic area
Preparing and doing well on standardized tests (SAT, ACT, AP, etc.)
Lack of advice/support in filling out applications
The time involved in filling out applications
The waste of paper in printed materials (brochures, applications, etc.)
6
. How can the college research and admissions process be improved to better serve students like yourself?
How can the college research and admissions process be improved to better serve students like yourself?
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